Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 111

Content Marketing Marketing Government Content 111

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. These are people who read our articles, our blog posts or even our Tweets. These are people who read our articles, our blog posts or even our Tweets. What kind of audience are you building? So how do you make sure you are building an audience of prospects?

Audience 204

Audience Copywriter Copywriting Freelance 204

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

Social Media 99

Social Media Media Post Engagement 99

Enchanting Marketing

JANUARY 28, 2025

Examples: Very, actual, in my opinion, really, just Chewy sentence: In my opinion, this blog post is fun. More nutritional: This blog post is fun. For instance: What is a good blog post? A rather bland question: Would her audience be interested enough to read her blog post word by word? Oodles of leisure time?

Content 238

Content Entertainment Text Publishing 238

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 96

Engagement Marketing Content Social Media 96

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 89

Content Marketing Brand Marketing Content 89

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. Do you need blog posts, social media updates, whitepapers, or email campaigns? Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. Whitepapers : Great for B2B audiences, showcasing industry expertise.

Content Writer 246

Content Writer Writer Portfolio Content 246

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Oh, and it’s free!

Content Marketing 92

Content Marketing SEO Content Management System Marketing 92

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 98

Content Marketing Marketing Utilities Content 98

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. Just look at those post headers.

Brand 98

Brand Content Marketing IT Marketing 98

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 88

Storytelling Marketing Social Media Brand 88

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. Why does posting time matter so much? Wondering when to post on social media?

Social Media 69

Social Media Media Post Engagement 69

Buffer

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Blog Post 80

Blog Post IT Writing Post 80

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriter 198

Copywriter Copywriting Content Creator Content Creation 198

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.

Writing 64

Writing Marketing Medical Education 64

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Promotion 52

Promotion Blog Post Post IT 52

Jane Friedman

MARCH 11, 2025

Todays post is by author and book coach Anne Janzer. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. I began to build the audience. Your book would have a ready audience when it appears. I was not alone.

Concept 128

Concept Publishing Publisher Publishing 128

BKA Content

APRIL 23, 2025

If you make a purchase using the links in this post, we may earn a commission.) A business can use a blog as a strategic marketing tool directly on its website. To make a blog the right way, you first need to set up a page on your website dedicated to blog posts. How Might a Business Use a Blog? A better approach?

Blog Post 52

Blog Post Post Blog Blogging 52

Nick Ursborne

MAY 12, 2024

But it appears to be altogether absent in the world of AI-automated marketing. While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? The inevitable result is that mediocre work slips through, all the time.

Creative Director 201

Creative Director Creativity Art Director Copywriter 201

Jane Friedman

MARCH 27, 2025

Photo by Photo By: Kaboompics.com Todays post is by author Joel Pitney, founder of Launch My Book. The second two both fall into the marketing category, but Ive separated them into platform building and promotion because these tend to be a little different from each other. Its only natural. But thats simply not true.

Promotion 138

Promotion Social Media Publishing Publisher 138

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Jane Friedman

APRIL 16, 2025

Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. Bookshop Amazon Many authors I work with are often surprised to find that marketing for their book actually begins well in advance of finding a publishing path. To people you know.

Social Media 126

Social Media Projects Promotion Portfolio 126

Jane Friedman

MAY 9, 2024

Today’s post is by children’s author and digital strategist Angie Isaacs. Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted.

Marketing 144

Marketing Social Media Entertainment Sales 144

Bramework

JANUARY 3, 2025

Platform-Specific Customization Generate tailored content for platforms like: Facebook Twitter/X Instagram captions LinkedIn posts Pinterest pins Email newsletters YouTube scripts Step-by-Step Guide Using a Content URL Navigate to the Social Media Content Generator. Specify details: Target Audience : Define your demographic (e.g.,

Content Creator 52

Content Creator Script Post Social Media 52

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Okay, ready?

Website 115

Website SEO Search Engine Optimization Architecture 115

Grammarly

APRIL 22, 2025

AI is changing the way we workand marketing teams are right at the center of that shift. From crafting campaign messaging to drafting customer emails, marketers spend more time than any other function communicating, creating content, and collaborating across teams. Marketing teams report losing an average of 4.6

Marketing 59

Marketing Collaboration Long Form Content Communication 59

Animalz

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. ” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. A ready audience.

Concept 109

Concept Blog Blogging Manufacturing 109

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. For example: Facebook Marketing Strategy. Example: Top Five Proven Strategies for Facebook Marketing. Adjust the tone and audience focus, such as targeting small business owners.

Blog Post 52

Blog Post Writer Script Post 52

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. I charge a minimum of £600 for a short blog post.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Jane Friedman

MARCH 13, 2024

I like to describe Oil and Dust as post-apocalyptic fantasy with cozy vibes. That doesn’t include costs associated with proofreaders, formatting (or formatting software), ISBNs, covers, coaching, and marketing-related expenses. I chose to go wide from the start, wanting my books available to the largest audience possible.

Audience 143

Audience Proofreader Publishing Publisher 143

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. Consider the most impactful elements for each.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105