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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

What would happen if marketers stopped thinking like marketers? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. I’m suggesting to use stories to captivate your audience and make an emotional connection. Tell stories to educate and inspire.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. What kind of audience are you building? So how do you make sure you are building an audience of prospects?

Audience 202
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Free Social Media For Authors…and When to Invest in Paid Social Media

Melanie Saxton

The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free social media for authors. Paid Social Media Well, what if none of this comes naturally? Social media creation and administration isn’t for everyone. The YouTube video below can help.

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The Ultimate Guide to Social Media for Freelancers

Freelance Magic

More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. Let’s learn which social media platforms are the best for you and how to capitalize on them.

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The Best Time to Post on Social Media in 2024: Times for Every Major Site

Buffer

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success. 

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20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Content Marketing Institute

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.