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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. What kind of audience are you building? So how do you make sure you are building an audience of prospects? Aim for quality.

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Tips to Engage Audience on Social Media

Contentwriting

Like all other marketing channels, social media is very effective way to market your product and services. Utilizing social media marketing effectively, you need to identify the emerging trends and topics that resonate to your audience and relevant to your product or service.

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Semrush’s Acquisition Reinforces the Value of Owned Media

Content Marketing Institute

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

Media 89
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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

You think of precious writing moments sucked into the gaping maw of social media. Poet and essayist Maggie Smith published in Sweet, The Rumpus, and diode before The New Yorker and The Paris Review, and her poetry and poetic tweets built an audience for her memoir, You Could Make This Place Beautiful. You’re not wrong!

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Free Social Media For Authors…and When to Invest in Paid Social Media

Melanie Saxton

The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free social media for authors. Paid Social Media Well, what if none of this comes naturally? Social media creation and administration isn’t for everyone. The YouTube video below can help. Seek help rather than give up.

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The Ultimate Guide to Social Media for Freelancers

Freelance Magic

More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. In this case, an effective social media strategy can help you expand your network and get lucrative high-paying clients.