Remove Audience Remove Media Remove Promotion
article thumbnail

6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

article thumbnail

How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lay the Professional Groundwork for a Successful Nonfiction Book

Jane Friedman

By people you know, I mean your intended audience for your book project. Who follows you on social media or reads your articles or blogs? When you are promoting yourself professionally, you naturally want to promote yourself to people who are interested in what you have to say. Perhaps you have a social media presence.

article thumbnail

How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. Growing an audience for your book takes time, consistency, and considerable effort.

Promotion 138
article thumbnail

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

article thumbnail

10 Social Media Tips for Restaurant Marketing

Neil Patel

If you own a restaurant and aren’t leveraging social media, you are missing out. Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. First, let’s talk about why social media is a crucial tool for restaurant marketing.

article thumbnail

The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Thats the path Ive experienced firsthand. Sales came in, but not at the level I had dreamed of.