This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Comics can work for all audiences. BuddyScalera Click To Tweet.
Both require organizations to create content on topics relevant to the target audience. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.
Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.
They also open you up to new audiences, improve your data capabilities, and more. Cater to Niche Audiences. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries. What Are the Benefits of B2B Niche Marketplaces? Clora – Science & Medicine.
By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. In fact, Buddy told the Content Marketing World audience that creating content must be a requirement for anyone in the content marketing industry. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year.
They work for clinics, pharmaceutical and medical device companies, and health care organizations. She says that, while a degree is necessary for B2B copywriting, medical copywriters only need a good portfolio and an understanding of the target customer to write copy for a general patient audience.
An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics. Does their brand have a more casual voice?
2: As discussed in this article from The Street , Amazon is poised to announce very soon whether it will move into the pharmaceutical sales business. It’s an amazing This Old Marketing example of how to create a direct relationship with audiences while monetizing your content platform to support your business. Image source.
Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.
You still need that top-of-funnel content, but you need to resist the temptation to aspire to a larger audience. What you want is a greater composition of the right audience.”. ABM resists the temptation to aspire to a larger audience in favor of the right audience, says @jchernov. Click To Tweet. Click To Tweet. “A
Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. For example, if you run an e-commerce pet store, a link from a pet grooming site might be useful—it’s relevant to your audience. A link from an Italian cheesemaker, not so much.
Such writers would commonly be found working with pharmaceuticals or biotech companies. They may also write newspaper article features for a health specialist audience. They’ll work to develop materials like, assessments, presentation slides, and guidelines for workers in pharmaceutical companies.
Becoming a content writer isn’t necessarily about having the perfect degree or qualifications, it’s more about cultivating the right set of skills and developing a keen understanding of your audience. This knowledge will help your content reach the right audience. Adaptability : Every brand has its own voice.
Science writing is a specialized field of writing that focuses on communicating scientific concepts and research to a broader audience. Still, they may need to develop skills in writing for a lay audience. Each offers unique opportunities to communicate complex scientific concepts to various audiences. What Is Science Writing?
If you enjoy research and have a background in healthcare, consider specializing in medical writing, where you can create content for healthcare providers, pharmaceutical companies, or wellness blogs. Once you’ve identified potential niches, research their demand in the global market.
Content initiatives like Pfizer’s GetOld are designed to do just that: provide helpful advice on relevant issues, keep the audience informed on the medical research and treatment advances, and connect them with the emotional support they need to keep fighting the good fight in the face of uncertainty.
Tech journalists take complex and detailed technical information and transform it into an easy-to-read, understandable written format for their intended audience. From pharmaceutical companies to the IT sector, the market for tech journalists is endless. What is a technical journalist?
You can also connect with the customer directly as you have their data, which means the cost of the next sale goes down as you build your audience. Jonathan is a Senior Manager in a pharmaceutical company. Once you have taken those first bites of the pie, you publish your books everywhere else.
Through advanced data analytics and machine learning algorithms, you can create campaigns that resonate deeply with your target audience. Take pharmaceuticals, for instance. Sales & Marketing Campaigns Applying generative AI to your digital marketing campaigns creates a whole new world of opportunities.
This level of expertise ensures that the content resonates with its intended audience, builds trust, and positions your brand as a thought leader. They know specific phrases and search terms your target audience uses. Wellness, fitness, pharmaceuticals, and biotechnology are just a few areas we cover.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content