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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Comics can work for all audiences. BuddyScalera Click To Tweet.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Both require organizations to create content on topics relevant to the target audience. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

They also open you up to new audiences, improve your data capabilities, and more. Cater to Niche Audiences. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries. What Are the Benefits of B2B Niche Marketplaces? Clora – Science & Medicine.

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2 Things to Know About Visual Content Strategy in 2019

Content Marketing Institute

By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. In fact, Buddy told the Content Marketing World audience that creating content must be a requirement for anyone in the content marketing industry. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year.

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Medical Writing Jobs 101: How to Find a Great Job (& Get Hired)

Smart Blogger

They work for clinics, pharmaceutical and medical device companies, and health care organizations. She says that, while a degree is necessary for B2B copywriting, medical copywriters only need a good portfolio and an understanding of the target customer to write copy for a general patient audience.

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How to Become a Content Writer And Make Money at Home

Elna Cain

An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics. Does their brand have a more casual voice?