Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

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Jane Friedman

JULY 9, 2024

Photo by Elijah Hail on Unsplash Today’s post is by author, book coach and historian Christina Larocco. But to appeal to a general audience, you need to do more than present facts. All of a sudden, she has access to unimaginable amounts of information—but she can’t make sense of any of it. You need to construct a compelling narrative.

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Audience Writing Construction Projects 107

Nick Ursborne

DECEMBER 2, 2024

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. What is Empathy Mapping? You become futureproof.

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Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.     If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.

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Agency Content Writer

DECEMBER 2, 2024

Do you need blog posts, social media updates, whitepapers, or email campaigns? Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. Whitepapers : Great for B2B audiences, showcasing industry expertise. Social Media Posts : Essential for engaging with followers and building brand loyalty.

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The Idea Logical Company

JUNE 5, 2023

But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience. The post The problem with bookstores is the problem for bookstores appeared first on The Idea Logical Company. It is not Borders’ fault that they disappeared.

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Blogging Wizard

SEPTEMBER 11, 2024

Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.

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Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This helps me understand my client better and equips me for when I write product-led blog posts.

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Content Writer Writer Content Writing 237

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

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Blogging Wizard

NOVEMBER 26, 2024

Some old posts hold a lot of value for your audience but not for Google. Do you have old content on your blog and aren't sure what to do with it? Some have a little SEO value but don't receive much traffic. Others aren't optimized at all and don't receive…

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Blog Blogging Content SEO 224

Enchanting Marketing

OCTOBER 8, 2024

Well-written posts? Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. When I started Enchanting Marketing in November 2012, I thought I just needed to write super-useful blog posts. Long list posts. They forgive you for a badly written post.

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Food Writing Style Copywriter Copywriting 233

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

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The Idea Logical Company

OCTOBER 4, 2023

What the PW presentation made clear is that, across the industry, people are experimenting with it for a multitude of tasks: title creation (of course, although that didn’t get the emphasis it deserved in the PW event), marketing from creating copy to finding audiences, and in production in a multitude of ways.

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Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty. That’s a pretty amazing 5-step process.

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Ads Ad Copy Storytelling Copywriter 218

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Maybe I’ll share a story, or lead with a metaphor.

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Nick Ursborne

NOVEMBER 30, 2023

Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Within the context of the product or service you’re selling, what are the principal desires and fears of your audience? With all that done, I have now mapped the emotions of my audience.

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Enchanting Marketing

SEPTEMBER 10, 2024

When you consider which life force your copy should appeal to, choose one that makes sense for your offer and for your audience. What does your audience long for most? Try to describe that sunny destination in your audience’s words. Do you know what sunny destination your audience are dreaming of? Rated 4.96

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Nick Ursborne

OCTOBER 11, 2024

Our audience? But to suggest I could truly empathize with my audience would be stretching the truth. Check it out here… The post The advantages of being a slightly older copywriter. People in their 50s who were worried about falling behind with their retirement savings. What did I know about being worried about retirement?

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Nick Ursborne

MAY 27, 2024

And instead of a new post or article taking you two or three hours, or more, you can get it done in 5 to 10 minutes. If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. The post Don’t use AI as an Easy Button. It’s what we do.

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The Idea Logical Company

AUGUST 2, 2023

And magazines, being collections of shorter pieces, are now seeing each of them competing on their own against a virtually limitless supply of article postings and blogs from literally millions of sources. The post Bindery Books: A Way to Restructure the Book Publishing Model appeared first on The Idea Logical Company.

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Publisher Publishing Publishing Retail 236

Nick Ursborne

OCTOBER 4, 2023

If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. The post Use personal, emotional experiences to separate your writing from anything created by AI.

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Copywriter Copywriting Storytelling Writing 232

Elna Cain

MAY 8, 2023

In one of my posts about freelance writing and AI challenges, I did not foresee clients accusing writers of using AI writing tools. If a client accuses you of using AI to write your post (and you didn’t use AI for writing), I’ll share how to AI-proof your writing and what to do about those types of clients.

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The Idea Logical Company

JANUARY 4, 2023

Any author who commands an audience through a website or other business network can make a book available without a publisher. It has a much broader audience. Each of them could post content or provide a useful endorsement or reach dozens or hundreds or thousands of potential customers for “Scary Diagnosis” on their own.

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Publisher Publishing Publishing Hospitality 299

Nick Ursborne

SEPTEMBER 13, 2023

Which ones you choose will depend on the business you’re writing for, and their audience. User-generated stories This is when you invite your audience to submit their own stories. Hypothetical scenarios These are stories that evoke the imagination of your audience, in support of your products or services.

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Copy Copywriter Copywriting Content 203

Nick Ursborne

JANUARY 4, 2024

Let’s say I want to write a short blog post about saving for retirement. I’m putting myself in the shoes of my audience. The Prompt: Create a short blog post that empathizes with the anxiety of saving for retirement and offers reassuring advice. The post Lead with Emotional Intelligence before you use your AI prompts.

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Jane Friedman

MAY 9, 2024

Today’s post is by children’s author and digital strategist Angie Isaacs. The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way.

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Elna Cain

OCTOBER 19, 2023

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. These are special websites that allow writers to post an article and get paid for it.

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Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

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Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

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Copywriter Copywriting Freelance Copywriting Content Creation 224

Enchanting Marketing

MAY 9, 2023

As I write this, I haven’t written a blog post for two months. I wrote the first draft of this blog post in sessions of 9 to 12 minutes. This blog post matters to me. The blank paper is daunting. Until we try, we don’t know how the ideas in our mind will turn out once we commit them to paper. That uncertainty is scary.

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Writing Writer Blog Post Blog 268

Enchanting Marketing

MAY 20, 2024

Details to help your audience imagine the story: We almost feel like we’re looking over the shoulders of the Hollywood cinematographer and focus puller to see them at work. Take your audience by the hand and let them imagine how you help them transform their lives. Without actions, there’s no story.

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Nick Ursborne

FEBRUARY 19, 2024

While AI handles low-level, repetitive tasks, focus on building skills that remain irreplaceable: Emotional Intelligence: As AI excels at factual writing, the value of writers who can emotionally connect with an audience goes through the roof. The post If you’re dismissive of today’s AI writing tools, you’re missing the point.

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Enchanting Marketing

SEPTEMBER 19, 2023

In the world of online writing, we often talk about followers, audiences, and email lists. The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. He asks me how to pronounce my name and wonders where we’ve come from today.

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Writing Social Media Agency Content Marketing 256

Jane Friedman

JULY 16, 2024

Today’s guest post is by Allison K Williams ( @guerillamemoir ). Poet and essayist Maggie Smith published in Sweet, The Rumpus, and diode before The New Yorker and The Paris Review, and her poetry and poetic tweets built an audience for her memoir, You Could Make This Place Beautiful. True platform is Lived Platform.

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Social Media Media Prose Projects 135

Enchanting Marketing

AUGUST 27, 2024

Even some popular posts feel rather non-descript. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Heather doesn’t want to chase a big audience; she wants to have real conversations and make real human connections. So much content. Mostly bland. Heather wants to be different.

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Writing Writer Projects Blogger 240

Enchanting Marketing

AUGUST 29, 2023

She’s reading her draft post. Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. This is from a blog post about feelings : Look, I know you think the fact you feel upset or angry or anxious is important. So, think about what works for you and your audience.

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Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences.

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