Nick Ursborne

DECEMBER 2, 2024

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. What is Empathy Mapping? You become futureproof.

Copywriting 208

Copywriting Copywriter Storytelling Content Creation 208

Enchanting Marketing

JANUARY 28, 2025

Examples: Very, actual, in my opinion, really, just Chewy sentence: In my opinion, this blog post is fun. More nutritional: This blog post is fun. For instance: What is a good blog post? A rather bland question: Would her audience be interested enough to read her blog post word by word? Oodles of leisure time?

Content 238

Content Entertainment Text Publishing 238

Agency Content Writer

DECEMBER 2, 2024

Do you need blog posts, social media updates, whitepapers, or email campaigns? Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. Whitepapers : Great for B2B audiences, showcasing industry expertise. Social Media Posts : Essential for engaging with followers and building brand loyalty.

Content Writer 246

Content Writer Writer Portfolio Content 246

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

Blog Post 52

Blog Post Post Blog Blogging 52

BKA Content

APRIL 23, 2025

If you make a purchase using the links in this post, we may earn a commission.) To make a blog the right way, you first need to set up a page on your website dedicated to blog posts. After its set up, you can create a new post whenever you like that will appear as its own page and in preview form on your blog page.

Blog Post 52

Blog Post Post Blog Blogging 52

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

Promotion 52

Promotion Blog Post Post IT 52

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriting 198

Copywriting Copywriter Content Creator Content Creation 198

Bramework

JANUARY 3, 2025

Platform-Specific Customization Generate tailored content for platforms like: Facebook Twitter/X Instagram captions LinkedIn posts Pinterest pins Email newsletters YouTube scripts Step-by-Step Guide Using a Content URL Navigate to the Social Media Content Generator. Specify details: Target Audience : Define your demographic (e.g.,

Content Creator 52

Content Creator Script Post Social Media 52

Jane Friedman

NOVEMBER 12, 2024

Photo by Onin Today’s post is by book coach Nicole Pope. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. Writing for an audience of non-experts involves a major shift in writing style that goes beyond using simpler language. Don’t rely solely on secondary sources.

Medical 134

Medical Storytelling Writing Style Writer 134

Jane Friedman

MARCH 13, 2024

I like to describe Oil and Dust as post-apocalyptic fantasy with cozy vibes. My initial request was impossible (I asked for a cover in “earth” colors but pretty, with a fantasy vibe, and including people silhouettes but no post-apocalyptic landscapes). You know how people say you should write the book you wish someone would write?

Audience 143

Audience Proofreader Publisher Publishing 143

Jane Friedman

JULY 9, 2024

Photo by Elijah Hail on Unsplash Today’s post is by author, book coach and historian Christina Larocco. But to appeal to a general audience, you need to do more than present facts. All of a sudden, she has access to unimaginable amounts of information—but she can’t make sense of any of it. You need to construct a compelling narrative.

Audience 133

Audience Writing Construction Projects 133

Jane Friedman

MARCH 11, 2025

Todays post is by author and book coach Anne Janzer. I began to build the audience. Your book would have a ready audience when it appears. Hat tip to Jeevan Sivasubramaniam of Berrett-Koehler Publishers for suggesting this I think it was in a LinkedIn post. The gap in the market looked glaringly obvious to me.

Concept 128

Concept Publishing Publishing Publisher 128

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

Social Media 117

Social Media Media Writing Storytelling 117

Jane Friedman

MARCH 27, 2025

Photo by Photo By: Kaboompics.com Todays post is by author Joel Pitney, founder of Launch My Book. Growing an audience for your book takes time, consistency, and considerable effort. It takes that long to build a big enough audience for your work for you to become profitable. Its only natural. But thats simply not true.

Promotion 138

Promotion Social Media Publishing Publishing 138

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 115

Website SEO Search Engine Optimization Architecture 115

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. Adjust the tone and audience focus, such as targeting small business owners. First Draft PRO generates your blog post in approximately 3 minutes. Headings, links, and sections.

Blog Post 52

Blog Post Writer Script Post 52

Jane Friedman

APRIL 16, 2025

Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. By people you know, I mean your intended audience for your book project. Thats a specific niche, but it has a dedicated audience. To people you know.

Social Media 126

Social Media Projects Promotion Portfolio 126

Jane Friedman

JANUARY 14, 2025

Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience.

Creativity 128

Creativity Publisher Publishing Publishing 128

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 111

Content Marketing Marketing Government Content 111

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? You can post content daily, several times a week, or weekly; just make sure you post consistently.

Brand 98

Brand IT Marketing Healthcare 98

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Jane Friedman

MARCH 19, 2025

Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? I ran Amazon ads, posted across social media, and told every friend and family member about my debut.

Publisher 141

Publisher Publishing Publishing Marketing 141

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect.

Food 133

Food IT Storytelling Social Media 133

Animalz

DECEMBER 5, 2024

.” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. He wrote 31 Animalz posts before “Your Blog Is Not a Publication” and was in content for many years before joining our agency. A ready audience.

Concept 109

Concept Blog Blogging Manufacturing 109

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This includes reviews, social media posts, blog posts, and testimonials. The post Shifting Narratives: 7 Trends in Marketing Communication appeared first on Grammarly Blog.

Communication 105

Communication Marketing Storytelling Social Media 105

Jane Friedman

APRIL 22, 2025

Photo by Singkham Todays post is by book coach Erin Radniecki. Because that beautiful scenery is passive, it doesnt ask anything of the audience. Because that beautiful scenery is passive, it doesnt ask anything of the audience. Just like real-life scenery, it is consumed and often forgotten.

Engagement 126

Engagement Brand Audience Writing 126

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. The post Enhance Your AI Content with the Help of a Book Editor appeared first on Melanie Saxton Media.

Storytelling 130

Storytelling Content Content Creation Text 130

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. They’re also a powerful tool to make your content feel more personalized to your audience.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. Oftentimes, that’s in the form of a social post showcasing a product in action. Put yourself in the shoes of your core audience: what are they actually interested in learning about your product?

Brand 98

Brand Content Retail Utilities 98

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Tie that same concept into content marketing, and you’ve got gamified content.

Engagement 95

Engagement Marketing Content Social Media 95

Express Writers

DECEMBER 12, 2024

Image from Google HubSpots resource center shows how consistent branding on your website helps unify your posts. Even though they cover a wide range of topics, they connect all their posts. The posts have similar writing styles and imagery. Just look at those post headers. This helps your audience connect with you.

Brand 98

Brand Content Marketing IT Marketing 98

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

SEPTEMBER 10, 2024

Timely content should exist for a clear reason; sharing a social media post wishing your clients a happy and restful Labor Day is a nice gesture, but it’s not what I’m talking about here. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. These companies are missing out on valuable visibility and competitor insights.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105