Content Marketing Institute

JULY 24, 2020

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.

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CopyBlogger

JUNE 26, 2023

If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of. Continue Reading The post How to Build an Audience From Scratch In 2023 appeared first on Copyblogger.

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Contently

JULY 25, 2024

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?

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Melanie Saxton

FEBRUARY 28, 2023

The post Reverse Mortgage Books — Why Writing One Today Can Update Audiences appeared first on Melanie Saxton Media. Housing Market Books — Realtors are the Ultimate Experts on Housing Trends Realtor Books — Writing About Your Real Estate Business Business Trade Books of All Kinds — Why Not Write Yours?

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Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

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Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

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Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

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Neil Patel

AUGUST 27, 2021

After all, many people get their journey started writing free content in newsletters and blog posts. Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. Write to your audience and include a CTA to get people to click on your offer.

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Content Hacker

APRIL 11, 2024

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

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Jane Friedman

NOVEMBER 16, 2022

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true.

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Ashleyn Writes

OCTOBER 18, 2021

Confused about how to organize your website when you have multiple audiences in your business?? That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to. We’ve had clients work through this with multiple audiences. More on that later.)

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Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Individual pieces of content—whether blog posts, videos, webinars, infographics, and so on—can be presented as a narrative, but the larger customer journey can also be viewed as such.

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Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Daily blogging expands keyword coverage, attracting a diverse audience. Provides more opportunities to capture a diverse audience.

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Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums.

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Verblio

OCTOBER 12, 2022

Great content marketing depends on understanding your audience. You’ll be more successful if you create content that’s hyper-focused on what your audience needs instead of blasting them with paid ads and hype. What is audience research. “The key to audience research? Go forth and research your audience!

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Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. Make the most of the advertising spend you’re putting aside for these adverts by ensuring they’re neatly targeted to the right audiences. This article is all about how you can do that.

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Kayleigh Moore

JUNE 6, 2023

Think about it: Writing a high-quality evergreen blog post is much like writing a solid research paper. Use your blog post as the framework/script for your next iteration in a different format. Some of my top-performing blog posts have been turned into YouTube videos ( this one has almost 7,000 views, which is big for me!)

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Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?

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Content Marketing Institute

SEPTEMBER 29, 2020

Are you keeping your digital content from a significant portion of your target audience? Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute. If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.

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Jane Friedman

JULY 9, 2024

Photo by Elijah Hail on Unsplash Today’s post is by author, book coach and historian Christina Larocco. But to appeal to a general audience, you need to do more than present facts. All of a sudden, she has access to unimaginable amounts of information—but she can’t make sense of any of it. You need to construct a compelling narrative.

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Content Marketing Institute

OCTOBER 29, 2021

Party City treats its audience to original research on a content sweet spot. Continue reading → The post Are You Terrorizing Your Audience? A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates.

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Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. In our visually-driven digital age, where your audience’s attention span is fleeting at best, the importance of visual content cannot be overstated.

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Buffer

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts. 

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Content Marketing Institute

DECEMBER 16, 2020

Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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CopyBlogger

NOVEMBER 3, 2022

The post 3 Types of Tone in Writing That Build Loyal Audiences appeared first on Copyblogger. Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t. Continue Reading.

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Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.

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Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

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Blogtrepreneur

JULY 5, 2023

In today’s fast-paced digital era, understanding your target audience plays a pivotal role in the success of any marketing campaign. However, defining your audience is more complex than it sounds. Key Considerations to Define Your Target Audience Defining your target audience is crucial for any successful marketing campaign.

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Content Marketing Institute

APRIL 5, 2021

Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute. While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content.

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Content Marketing Institute

AUGUST 13, 2021

New research into video email shows how it gets audiences’ synapses firing. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute. A content collaboration taps into the drive to create.

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Content Marketing Institute

SEPTEMBER 9, 2020

Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know.

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Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

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Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. But their feelings?

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Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Driving Engagement: Well-written blog posts encourage readers to share, comment, and interact with the content, fostering a sense of community.

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Quick Sprout

AUGUST 22, 2023

Before we begin – if you’re an aspiring blogger but you aren’t sure what platform to use, we’ve broken down … How to Discover Whether Your Audience Is Bored with Your Content Read More » The post How to Discover Whether Your Audience Is Bored with Your Content appeared first on.

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iWriter

SEPTEMBER 4, 2024

Whether you’re a seasoned writer or just dipping your toes into this vibrant digital landscape, crafting a compelling blog post is both an art and a science. This post will unravel the essential ingredients to transform an ordinary blog post into a captivating narrative.

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Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

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