The Idea Logical Company

AUGUST 2, 2023

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them.

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Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

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Social Media Media Post Engagement 99

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. These are people who read our articles, our blog posts or even our Tweets. What kind of audience are you building?

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Audience Copywriting Copywriter Freelance 201

Agency Content Writer

DECEMBER 2, 2024

Do you need blog posts, social media updates, whitepapers, or email campaigns? Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. Whitepapers : Great for B2B audiences, showcasing industry expertise. Social Media Posts : Essential for engaging with followers and building brand loyalty.

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Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Publishing daily demonstrates valuable and fresh content, positively impacting search rankings.

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Jane Friedman

MARCH 11, 2025

Todays post is by author and book coach Anne Janzer. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others. I was not alone.

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Concept Publishing Publishing Publisher 128

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.     If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.

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Jane Friedman

DECEMBER 10, 2024

Todays post is by author Tara Deal , whose novella Life/Insurance is out now. Its difficult to find someone who wants to publish it. No one wants to spend money on such a little book (whether youre a publisher or a customer). Publishers and agents and literary magazines didnt seem interested in novellas. I still dont.

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Jane Friedman

FEBRUARY 14, 2024

on Unsplash Today’s post is by author Joel Pitney, founder of Launch My Book. “It I have no idea where my book is published.” These are just a few of the comments I’ve heard from authors sharing their experiences with the hybrid publishing companies they’ve chosen to work with. Photo by C. What royalties? Don’t get me wrong.

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Jane Friedman

DECEMBER 12, 2023

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

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Jane Friedman

NOVEMBER 12, 2024

Photo by Onin Today’s post is by book coach Nicole Pope. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. Writing for an audience of non-experts involves a major shift in writing style that goes beyond using simpler language. Don’t rely solely on secondary sources.

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The Idea Logical Company

JUNE 5, 2023

Books usually have prices set by the publisher which determines pretty much what you’re going to pay for it, regardless of where you buy it. But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience. Price variation is limited.

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Jane Friedman

NOVEMBER 16, 2022

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. Like, Hi there, friend! Ask me how I know.

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Audience Social Media Publishing Publishing 144

Melanie Saxton

OCTOBER 29, 2024

The goal should be to publish a book that resonates naturally with human readers. I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become.

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Jane Friedman

JULY 10, 2024

Book publishing is a New York–centric business, to a fault. All of the major US publishers are based there, as are many literary agents. When I visited Chicago this past June, I had the opportunity to meet Doug Seibold, the founder of Agate Publishing , established in 2002. Sometimes certain kinds of books are up. Yes and no.

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Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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Jane Friedman

JANUARY 17, 2024

Photo by Ryan Graybill on Unsplash Today’s post is by novelist Kyla Zhao. This week, my sophomore novel Valley Verified came out into the world—exactly one year after my debut novel The Fraud Squad was published. Back then, I was blissfully ignorant of the intricacies of the publishing industry.

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Publisher Publishing Publishing Promotion 140

Jane Friedman

JANUARY 7, 2025

Photo by Leslie Duarte Castro Todays post is by freelance book designer Andrea Reider. Considerations include the topic of the book, the prospective audience, the desired page count, and the most readable type size. There are good reasons for these long-standing publishing traditions. ″ x 8.5″ ″ size.

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Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. By publishing unique insights that your readers will not find anywhere else.

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Blog Post Writing Post Blogging 147

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers. Brands 1.

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Brand IT Marketing Healthcare 95

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

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Animalz

DECEMBER 5, 2024

.” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. I’m pretty happy if people still talk about one of my articles a few weeks after I hit publish. A ready audience. Without an audience , you’ll reduce the chance your idea spreads.

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Jane Friedman

AUGUST 19, 2024

Two of these lists focus on self-published books exclusively (print format and ebook format), and a third list looks at both traditionally published books and self-published books (print format), but excludes Big Five publishers and other major houses. What did you start posting on TikTok? He graciously agreed.

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Publishing Publisher Publishing Social Media 132

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. What Is E-Book Writing and Publishing? This ensures that readers can access the e-book on their preferred devices.

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Promotion Publishing Publisher Publishing 130

Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts.

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Blog Post Post Blogging Blog 147

Melanie Saxton

FEBRUARY 28, 2023

If you are too busy or don’t have the experience needed to write and publish a book, count on me for assistance. I’m a book editor, ghostwriter, journalist, business blogger , and SEO web copy developer, and will happily navigate you through the writing and publishing realm! Check it out!

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Audience Writing Medical Banking 130

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. Check the publisher: Are they a government agency or a professional institution? What are their editorial standards or policies ?

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Government Medical Banking Editorial 111

ContentWriters

SEPTEMBER 12, 2024

Businesses deciding when to publish a white paper must thoroughly understand their audience. Your niche and audience’s needs will determine the appropriate frequency. The first step in identifying how often you should publish a white paper is researching your industry. How frequently?

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Publishing Publisher Publishing Content Creation 97

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

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Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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Social Media Media Writing Storytelling 117

Buffer

AUGUST 27, 2024

From capturing ideas to scheduling posts, automation tools can handle the nitty-gritty so you can focus on what you do best — creating. Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought.

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Social Media Content Creation Content Promotion 81

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Like “what is the best haircut for curly hair.”

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Website SEO Search Engine Optimization Architecture 121

Copywriter Collective

JANUARY 10, 2025

Back in November, we published an article discussing the use of copy in the Tech industry. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention.

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Copywriting Copywriter Script Copy 105

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. Adjust the tone and audience focus, such as targeting small business owners. First Draft PRO generates your blog post in approximately 3 minutes. Headings, links, and sections.

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Blog Post Writer Script Post 52

Backlinko

NOVEMBER 18, 2024

This ensures every post is useful, clear, and built to perform. It includes elements to help writers create content that connects with the audience. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on. What Is a Content Brief?

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Kayleigh Moore

JUNE 6, 2023

Think about it: Writing a high-quality evergreen blog post is much like writing a solid research paper. That content you worked so hard to put together shouldn’t just sit there and collect digital dust after the initial publish promotion. Use your blog post as the framework/script for your next iteration in a different format.

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Blog Post Post Script Blogging 130

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

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Social Media Content Retail Content Creator 106