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The Best Time to Post on Social Media in 2024: Times for Every Major Site

Buffer

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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What Are the Best Days and Times to Post on Social Media?

Contently

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. Why does posting time matter so much? Wondering when to post on social media?

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

Today’s guest post is by Allison K Williams ( @guerillamemoir ). You think of precious writing moments sucked into the gaping maw of social media. We’ve both expanded our audiences by continuing to provide information that, in turn, helps us generate material for future books. For many writers, platform is a dirty word.

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Free Social Media For Authors…and When to Invest in Paid Social Media

Melanie Saxton

The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free social media for authors. Then post at least three times a week to beef up your engagement — and use hashtags as well. Paid Social Media Well, what if none of this comes naturally? Let’s Connect!

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Why You Should Be Writing on Social Media

Jane Friedman

Photo by Karolina Grabowska Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join us on April 5 for the online class Write Better With Social Media. Social media doesn’t sell books in any provable way. You should still be writing on social media. Even platform isn’t the point.

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The Ultimate Guide to Social Media for Freelancers

Freelance Magic

More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. Let’s learn which social media platforms are the best for you and how to capitalize on them.