The Idea Logical Company

OCTOBER 4, 2023

The day began with a presentation by former PRH CEO Markus Dohle and ended with one by thought leader Ethan Mollick of the Wharton School, which framed the day perfectly. Both of them were enthusiasts for AI. And all of this has happened without any help from AI.

Publishing 340

Publishing Publisher Publishing Electronics 340

Content Marketing Institute

AUGUST 15, 2024

Consider these 21 tips from experts presenting at Content Marketing World. How do you create content that converts into profitable actions? Interestingly, they have different ideas of what to put at the top of your list.

Audience 141

Audience Content Content Marketing Marketing 141

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. ” Is now the time to redefine your brand or bring new ideas to the table to present a creative but unified new front?

Creativity 101

Creativity Content Marketing Marketing Content 101

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Individual pieces of content—whether blog posts, videos, webinars, infographics, and so on—can be presented as a narrative, but the larger customer journey can also be viewed as such.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? I wanted to build an audience and grow my email list. So, as carousels (slide presentations that you can swipe through) consistently outperform other posts, I want to post at least one carousel each week. Creating something new just felt more interesting, more rewarding. My solution?

Post 130

Post Content Creation Storytelling Creativity 130

Jane Friedman

JULY 9, 2024

But to appeal to a general audience, you need to do more than present facts. You end up with a draft that reads more like a log than anything else. Your academic mentors let you get away with it because they know that’s what student work looks like. You need to construct a compelling narrative.

Audience 133

Audience Writing Construction Projects 133

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. Interactive content boosts engagement by inviting your audience to actively participate.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Animalz

DECEMBER 5, 2024

A ready audience. The Animalz content channels already had thousands of readers back then, so Jimmy had an audience that could embrace and spread his idea. “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. Without an audience , you’ll reduce the chance your idea spreads.

Concept 109

Concept Blog Blogging Manufacturing 109

Backlinko

OCTOBER 21, 2024

.” But how data is presented matters, too. “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. This granular, industry-specific data provides immense value to their audience.

SEO 101

SEO Content Finance Concept 101

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. SimilarWeb SimilarWeb is essential for B2B marketers looking to outmaneuver competitors and understand their audience. Oh, and it’s free!

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Enchanting Marketing

FEBRUARY 11, 2025

When well used, sentence fragments and broken sentences have this kind of impact; they command attention and keep your audience reading on. Present a series This is also a fairly easy way for using sentence fragments, but you may find fewer opportunities to do it. But what’s that? A sentence yanks your arm, and your eyes widen.

Writing 130

Writing Social Media Text Communication 130

Grammarly

NOVEMBER 22, 2024

Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities. Encourage including background context when communicating with audiences that may be less familiar with the subject.

Proofreader 98

Proofreader Writing Communication Construction 98

Copywriter Collective

DECEMBER 31, 2024

There will always be interesting facts that I want to share with the audience, even if theyre not directly relevant to the question the piece is aiming to answer. Consider the Audience, as Well as the Subject Context is, as weve mentioned, important to consider. And the context for answering a question is who youre answering it for.

Copywriting 98

Copywriting Copywriter SEO Government 98

Backlinko

SEPTEMBER 6, 2024

Like this: This insight tells you what resonates most with their audience. Search a potential keyword on YouTube, and Ubersuggest reveals its: Monthly search volume Related terms The questions your audience is asking Like this: This helps you optimize video titles, descriptions, and tags for better discoverability on YouTube.

SEO 111

SEO Keywords Website Engineering 111

Backlinko

MARCH 25, 2025

These metrics are presented on a five-point scale to help you quickly assess each niche’s strengths and challenges. They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Another bonus?

Blog 103

Blog Blogging Medical Finance 103

Contently

AUGUST 21, 2024

CoSchedule’s exhaustive analysis offers us insights that can help fine-tune our posting schedules to align with when our audiences are most active and engaged. all in your target audience’s time zone. By posting during these peak times, you’ll maximize your chances of capturing your audience’s attention and boosting engagement.

Social Media 69

Social Media Media Post Engagement 69

ContentWriters

JANUARY 9, 2025

Healthcare white papers are authoritative, in-depth documents that analyze specific medical, technical, or regulatory challenges while presenting research-backed solutions. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

ContentWriters

FEBRUARY 7, 2025

How you present your content directly impacts how readers perceive your authority, reliability, and branding. Because formal writing often involves using precise vocabulary and phrasing, it can also help you prevent your audience from misinterpreting your words or taking your writing out of context. University Blogs.

Writing 71

Writing Writing Style Communication Education 71

The Idea Logical Company

JANUARY 4, 2023

Any author who commands an audience through a website or other business network can make a book available without a publisher. You can do it fast and you can present your material in the ways best suited to sell a “course”, rather than to “sell books” But the book Rogoff is working on now is completely different.

Publishing 299

Publishing Publisher Publishing Hospitality 299

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort.

Marketing 52

Marketing Brand Communication Engagement 52

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. I use ChatGPT and GPT-4 to help me with research and audience analysis. I use it to outline articles, presentations, and reports. I use it every day.

Copywriting 194

Copywriting Copywriter Writing Script 194

Backlinko

JULY 26, 2024

Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. The tool will present a side panel with all the metrics and suggestions. Helping make sure that your content is engaging, easy to read, and SEO-friendly.

Content Creation 96

Content Creation Copy Text Creativity 96

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. If you want your content to matter, you need to define and understand your target audiences first.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Express Writers

DECEMBER 17, 2024

Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52

Income Diary

OCTOBER 30, 2024

Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience. This creates a connection with the audience that a one-minute clip may not achieve.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Contently

MAY 11, 2023

It’s how you present your personality, passions, and work experience online and offline. Ask yourself: How can I use the characteristics my friends love about me to make my personal brand resonate with my target audience? Once you’ve established your “voice,” stay consistent with how you present yourself.

Brand 123

Brand Content Marketing Marketing Social Media 123

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. These articles present handy tips and offer a wide selection of templates, helping readers get started quickly. The uneven distribution of traffic indicated cannibalization. So, we decided a 301 redirect was in order.

Keywords 107

Keywords IT SEO Engineering 107

Jane Friedman

FEBRUARY 1, 2023

Target audience (the citizens gathering around the gazebo) These are the loyal readers most likely to gather around your gazebo (real or virtual). Tools, like directional signage pointing to the gazebo, are the means by which your target audience finds and engages with you. For others, it may be to debunk faulty thinking.

Brand 145

Brand Publishing Publisher Publishing 145

Credible Content

MAY 20, 2023

You build a loyal audience that appreciates your unique voice and expertise. Understand your target audience Research your target audience’s interests, preferences, and pain points. For insightful blog writing, publish blog posts that are relevant and engaging to your target audience. Regular visitors are easy to engage.

Blog Post 147

Blog Post Writing Post Blog 147

Neil Patel

NOVEMBER 9, 2021

If your audience doesn’t know you’re going live, how will they know to watch? Include the date and time, platform, and also release other enticing details about the value the go-live will offer to your audience. Host your live stream with a specific audience action in mind. Different audiences prefer different platforms.

Social Media 145

Social Media Media Content Content Creation 145

Enchanting Marketing

NOVEMBER 14, 2023

7 So, they created two online presentations about how the respiratory system works. People who heard the more personal text were able to give better answers to questions about the presentation. They don’t write: The iPhone 15 Pro presents multiple focal lengths; it’s like having seven pro lenses. One version was impersonal.

Writing 206

Writing Sales Copy Text Copy 206

BKA Content

MARCH 7, 2025

Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. Simply put, a consistent blogging strategy presents a straightforward way to get more eyes on your website, products, and services while showing that your business is alive and well.

Blog 52

Blog Blogging Keywords Long Form Content 52

Caroline Gibson

JULY 31, 2024

Those shortlisted were invited to an assessment day in which they were given a brief and had to then work in groups and give a presentation, followed by individual interviews. If you can’t make the meeting online, catch up with recorded webinars and presentations. What happened next? Other options? When to apply? When to apply?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147