Jane Friedman

JULY 9, 2024

But to appeal to a general audience, you need to do more than present facts. You end up with a draft that reads more like a log than anything else. Your academic mentors let you get away with it because they know that’s what student work looks like. You need to construct a compelling narrative.

Audience 111

Audience Writing Construction Projects 111

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Individual pieces of content—whether blog posts, videos, webinars, infographics, and so on—can be presented as a narrative, but the larger customer journey can also be viewed as such.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums.

Engagement 145

Engagement Audience Social Media Utilities 145

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

Copy 52

Copy Audience Copywriting Copywriter 52

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! And then they have other collections of videos, like their women in hardware series that reaches an audience that's been typically underserved in this space.

SEO 59

SEO Keywords Brand Agency 59

CoSchedule

FEBRUARY 21, 2023

If you’re wondering how to write website content that draws an audience in, leaves them wanting more, and eventually wins them over to becoming customers, you’ve come to the right place. A clear picture of who you’re writing for will help you present your content in a way they’ll most likely enjoy.

Audience 89

Audience Website Writing Content 89

Smart Blogger

JULY 17, 2023

Podcast marketing is your ticket to reach new listeners and engage your audience like never before. Leverage Social Media Expanding your podcast audience could be as simple as clicking ‘post’ on social media ! Email marketing allows you to connect directly with your audience on a more personal level.

Audience 60

Audience Marketing Social Media Search Engine Optimization 60

Neil Patel

OCTOBER 28, 2020

All of this contributes to gaining a better, more complete view of your audience. And since you need an excellent connection with your audience if you want to make it on Instagram, the Owlmetrics audience insights can help you achieve just that. will also help you pinpoint big players who are already part of your audience.

Audience 111

Audience Social Media Editorial Engagement 111

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. Presentations.

Audience 107

Audience Landing Page Entertainment Content 107

The Idea Logical Company

OCTOBER 4, 2023

The day began with a presentation by former PRH CEO Markus Dohle and ended with one by thought leader Ethan Mollick of the Wharton School, which framed the day perfectly. Both of them were enthusiasts for AI. And all of this has happened without any help from AI.

Publishing 340

Publishing Publishing Publisher Electronics 340

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

Engagement 52

Engagement Audience Content Storytelling 52

Content Marketing Institute

JANUARY 21, 2022

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading →

Audience 116

Audience Content Marketing Marketing Content 116

Content Marketing Institute

JUNE 12, 2019

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Continue reading → The post 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) appeared first on Content Marketing Institute. She had a point to make.

Audience 111

Audience Content Marketing Marketing Content 111

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Match tools to touchpoints.

Audience 110

Audience Editorial Team Editorial Social Media 110

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. But for the rest of us, I think there’s some learnings that we can adapt and use ourselves to create a more personal experience for your blog’s audience. Photo by Duy Pham on Unsplash. Tell Personal Stories.

Audience 46

Audience Content Creator Storytelling Communication 46

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. But for the rest of us, I think there’s some learnings that we can adapt and use ourselves to create a more personal experience for your blog’s audience. Photo by Duy Pham on Unsplash. Tell Personal Stories.

Audience 45

Audience Content Creator Storytelling Communication 45

Content Marketing Institute

NOVEMBER 5, 2017

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists in perspective to truly make sure your audience is at the center of everything you do.

Audience 111

Audience Content Marketing Brand Marketing 111

Caroline Gibson

JULY 31, 2024

Those shortlisted were invited to an assessment day in which they were given a brief and had to then work in groups and give a presentation, followed by individual interviews. If you can’t make the meeting online, catch up with recorded webinars and presentations. What happened next? Other options? When to apply? When to apply?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Content Marketing Institute

NOVEMBER 21, 2018

Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. Each of these examples uses a consistent format that viewers appreciate and has developed well-known customs that the audience expects. Think SEO with a twist.

Audience 96

Audience Food Entertainment Promotion 96

Content Marketing Institute

NOVEMBER 19, 2018

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

Audience 83

Audience Brand Entertainment Concept 83

Contently

MAY 11, 2023

It’s how you present your personality, passions, and work experience online and offline. Ask yourself: How can I use the characteristics my friends love about me to make my personal brand resonate with my target audience? Once you’ve established your “voice,” stay consistent with how you present yourself.

Brand 123

Brand Content Marketing Marketing Social Media 123

Credible Content

JUNE 1, 2023

Here’s how they are connected: Captivating Narratives: Both movie scripts and blog posts aim to captivate their respective audiences through compelling narratives. Storytelling Elements: Both mediums utilize storytelling techniques to convey information, evoke emotions, and create a memorable experience for the audience.

Script 130

Script Blog Post Writing Post 130

Grammarly

OCTOBER 29, 2024

You may also have a secondary goal, like teaching the audience something new, congratulating one or more people, persuading listeners to take a specific position, or promoting yourself or another individual. This can ensure that you stay on track and that your speech is appropriate and effective for its audience.

Persuasion 96

Persuasion Writing Entertainment Storytelling 96

Buffer

MAY 23, 2024

Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media. your target audience’s attention is getting more and more challenging. Copywriting formulas are designed to grab attention and deliver value without losing your audience in the doom scrolling void.

Copywriter 125

Copywriter Copywriting Social Media Persuasion 125

Freelance Writing Jobs

SEPTEMBER 5, 2024

Whatever sector you’re in—and even if you’re a student creating a presentation for class or a teacher crafting engaging learning materials—being able to edit videos effectively can be a game-changer. Let’s just say I don’t tear my hair out adapting videos to different platforms and audiences.

Education 82

Education Concept Construction Freelance 82

Credible Content

JUNE 19, 2023

Build sustainable relationships with your audience. Here are its attributes: Relevance: Engaging content should be relevant to the target audience’s interests, needs, and preferences. Emotional Connection: Engaging content evokes emotions and resonates with the audience. Increase brand awareness. What is engaging content

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Credible Content

MAY 20, 2023

You build a loyal audience that appreciates your unique voice and expertise. Understand your target audience Research your target audience’s interests, preferences, and pain points. For insightful blog writing, publish blog posts that are relevant and engaging to your target audience. Regular visitors are easy to engage.

Blog Post 147

Blog Post Writing Post Blogging 147

Grammarly

OCTOBER 30, 2024

Brand tone of voice refers to the way your brand communicates with your audience, shaping the overall personality and impression your brand conveys through messaging. It’s how you naturally adapt your voice to an audience or setting. Audience: Your voice should resonate with your target audience.

Brand 95

Brand Communication Writing Style Creativity 95

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. I use ChatGPT and GPT-4 to help me with research and audience analysis. I use it to outline articles, presentations, and reports. I use it every day.

Copywriting 196

Copywriting Copywriter Writing Script 196

Credible Content

JUNE 10, 2023

Whether you’re writing a blog post, creating a video, or even delivering a presentation, storytelling can transform your content into something truly remarkable. It adds depth, emotion, and relatability, making it a captivating experience for your audience. It can be tailored to suit different platforms and audience preferences.

Storytelling 130

Storytelling Writing Content Entertainment 130

Grammarly

OCTOBER 3, 2024

A discursive essay’s defining characteristic is that it presents both sides of a topic rather than supporting only one position. A discursive essay is an essay that presents and explores two or more positions related to a given topic. When presenting the solutions, the essay describes their benefits and drawbacks.

Writing 87

Writing Persuasion Text Education 87

Express Writers

NOVEMBER 19, 2024

A medical writer can help you create authoritative content that resonates with your audience. Most importantly, they have the technical writing skills needed to convert complex scientific information into accurate and easy-to-read content in various formats for different audiences. What Does a Medical Content Writer Do?

Medical 52

Medical Healthcare Writer Content Writer 52

Grammarly

JANUARY 10, 2024

Presentations These combinations of words and visuals often use slides, multimedia, or spoken content to communicate information, ideas, or messages on a particular topic to an audience. They often include data, findings, analysis, conclusions, and recommendations, all of which are best presented in an organized manner.

Writing 118

Writing Copywriting Copywriter Communication 118

Content Marketing Institute

JULY 27, 2018

Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. Through trial and error, Randi and her team hit on a content formula that works for the audience. That mantra is repeated in nearly every content and marketing discipline.

Audience 68

Audience IT Content Editorial 68

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. But for the rest of us, I think there’s some learnings that we can adapt and use ourselves to create a more personal experience for your blog’s audience. Photo by Duy Pham on Unsplash. Tell Personal Stories.

Audience 26

Audience Content Creator Storytelling Communication 26

Content Marketing Institute

OCTOBER 8, 2017

The best authors using this article model aren’t just presenting readers with the walk-through of another company’s strategy, they’re presenting those strategies with ways the readers can implement. HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know. 5 steps to use this article model.

Content Creator 108

Content Creator Audience Script Content 108

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Building Trust and Credibility Copywriting helps you build trust and credibility with your audience. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriting Copywriter 130