Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

Credible Content

MAY 28, 2023

These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. Self-publishing platforms like Amazon’s Kindle Direct Publishing (KDP), Smashwords, or Apple Books allow authors to upload and distribute their e-books directly to a wide audience.

Promotion 130

Promotion Publishing Publisher Publishing 130

Credible Content

JUNE 23, 2023

.” “The Adweek Copywriting Handbook” by Joseph Sugarman: “Direct response copywriting is the process of writing persuasive messages that elicit a specific response from the reader or audience. ” Can direct response copywriting be used on business websites?

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Ahrefs

MAY 17, 2023

But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to … Read more ›

Promotion 143

Promotion Audience Marketing 143

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. Tapping into social media platforms is another avenue for connecting with your audience.

Promotion 105

Promotion Website Social Media Advertising 105

The Idea Logical Company

JANUARY 4, 2023

Most sales are made through online promotion and availability that give incumbent publishers no particular edge. You needed to get new titles promoted in the trade press and mentioned in as many of the hundreds (or thousands) of newspaper and magazine book reviews as possible. It has a much broader audience.

Publishing 299

Publishing Publisher Publishing Hospitality 299

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Customer feedback or surveys : Direct insight into what your audience cares about. Social media interactions : Pay attention to what your followers are saying and asking.

Social Media 81

Social Media Content Creation Content Promotion 81

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Particularly in explainer videos and live streams where brands and products are being promoted.

Copywriter 105

Copywriter Copywriting Script Copy 105

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? The ideal posting frequency will vary depending on your industry, audience, and content type.

Brand 95

Brand IT Marketing Healthcare 95

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. For example, your company might analyze customer behavior and preferences to predict the kind of content thats likely to interest its audience. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. I bring client first messaging into ALL your promotional efforts. Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences.

Brand 96

Brand Content Retail Utilities 96

Express Writers

DECEMBER 12, 2024

By being a consistent brand through consistent content marketing, your audience and customers know what to expect and trust you because of that consistency. This helps your audience connect with you. Image from Instagram Image from Ghiradelli Youll first notice they both promote chocolate, yet they look entirely different.

Brand 98

Brand Content Marketing IT Marketing 98

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Benchmark Your Branding & Marketing
 When promoting your work, media (website, social, & content) first has to be valuable, recognizable, and branded. Search engines, social, bots, and your audience- keywords are significant to each of them.

Brand 98

Brand Keywords Consulting Social Media 98

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. Building Your Credibility The sources you use when researching a topic can directly impact the success of your content.

Medical 111

Medical Government Banking Editorial 111

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. Plus, it promotes brand loyalty by creating memorable, interactive moments. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Creativity. How can we get creative with content marketing?

Creativity 101

Creativity Content Marketing Marketing Content 101

Nick Ursborne

FEBRUARY 8, 2024

The promotional content focuses on Alex’s emotional journey from despair to triumph. In one promotion it focuses on a particular volunteer, Ethan, who helped build a school in an underserved community. Almost all non-profit promotions open with a story of a real person in need. AI tools can’t smell!

Copy 234

Copy Copywriter Copywriting Food 234

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Study your audience It’s time to dig deep and learn about your customers. In other words, you need a content strategy. So, how do you put one together?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

iWriter

NOVEMBER 25, 2024

From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year. Instead, aim to create content that resonates with your audience while naturally incorporating relevant keywords.

Engagement 52

Engagement Writing Social Media Content 52

Contently

AUGUST 30, 2024

So, when an influencer introduces a product, their followers assume they have used the product and are promoting it because they love it. And most of the time, their followers can ignore the fact that the influencer may be getting kickbacks for promoting the product. Partnering with micro influencers can also be effective.

Storytelling 82

Storytelling Marketing Social Media Brand 82

The Idea Logical Company

AUGUST 2, 2023

Although they hastened to tout the extensive backlist they’ll continue to promote and sell.) Critical players among the new cast of characters are a breed called “Internet Influencers”, who are people with growing followings who are guides to the world of content for their own audiences. Authors get half.

Publishing 236

Publishing Publisher Publishing Retail 236

Grammarly

DECEMBER 17, 2024

Simply provide the critical details about your topic and audience, and Grammarly will generate a framework to begin your writing. With features that help with clarity, conciseness, and tone detection, you can make sure your writing hits the mark with your audience. To try out Grammarly today, create your free account at [link].

Text 98

Text Communication Utilities Education 98

Grammarly

NOVEMBER 22, 2024

Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities. Encourage including background context when communicating with audiences that may be less familiar with the subject.

Proofreader 98

Proofreader Writing Communication Construction 98

Neal Schaffer

MARCH 20, 2025

I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience.

Blogger 69

Blogger Blogging Blog Promotion 69

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. AI Use Case #3: Ideation Stuck for an idea for your next promotion or campaign? In other words, I want to get a feel for the language, emotions, desires, and fears of a typical customer.

Freelance Copywriting 208

Freelance Copywriting Copywriter Copywriting Freelance 208

Enchanting Marketing

SEPTEMBER 10, 2024

Here’s the headline of his Top Performers Package : What does it take to launch a business, become an expert, or get promoted? When you consider which life force your copy should appeal to, choose one that makes sense for your offer and for your audience. What does your audience long for most? Life force #6. Rated 4.96

Persuasion 228

Persuasion Sales Copy Script Transportation 228

The Hoth

JANUARY 7, 2025

As a practice, public relations has always been about getting clients promoted or quoted in the media by rubbing elbows with journalists and other media professionals. The goal is also the same, which is to get your client or business promoted and quoted in relevant online publications and media. Whats digital PR? Link-building.

SEO 59

SEO IT Social Media Brand Awareness 59

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! What are your best-paying affiliate programs?

Content Creator 162

Content Creator Blogger Content Insurance 162

Jane Friedman

MAY 9, 2024

The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way. Marketing is not just sales. And you should!

Marketing 144

Marketing Social Media Entertainment Sales 144

ContentWriters

JANUARY 9, 2025

Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. Here’s how to develop, write, and promote an effective healthcare white paper that resonates with your target audience. For the main content, build your argument methodically.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Jane Friedman

APRIL 5, 2023

But these two platforms alone, along with a small spend on BookBub and promotional sites for launches and promotions, drive the results for us. Now, there are many forms of traffic generation, including, but by no means limited to advertising, newsletter swaps, group promotions, and promotional sites.

Marketing 145

Marketing Advertising Promotion Sales 145