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How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. Growing an audience for your book takes time, consistency, and considerable effort.

Promotion 138
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Lay the Professional Groundwork for a Successful Nonfiction Book

Jane Friedman

By people you know, I mean your intended audience for your book project. When you are promoting yourself professionally, you naturally want to promote yourself to people who are interested in what you have to say. Thats a specific niche, but it has a dedicated audience. Who is interested in your topic area?

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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

A modest following plus a clearly identifiable audience for your book can get you a deal. Besides, who cares if your earliest self-promotional efforts are cringe? Even a mailing list of 84 people—and all of them your sorority sisters or second cousins—is better than no mailing list at all.

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? The right category can make a world of difference, and making small adjustments to metadata, keywords, and book descriptions can help your book reach its ideal audience. Thats the path Ive experienced firsthand.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

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The Human-Interest Approach: Focusing on People to Convey Facts

Jane Friedman

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

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