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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. That requirement cost publishers money, but also served to eliminate competition.

Publisher 299
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Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them. Every multi-book writer trying to sell her next book knows this.

Publisher 236
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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. What Is E-Book Writing and Publishing? This ensures that readers can access the e-book on their preferred devices.

Promotion 130
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How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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The Human-Interest Approach: Focusing on People to Convey Facts

Jane Friedman

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134
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The 10 Best Ways to Promote an Event Online

Neil Patel

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145
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50 Ways to Promote Your Latest Blog Post After Publishing It

Content Powered

You've scheduled it to be published, or you've done so already. Third, you need to promote your blog post. I've mentioned, offhandedly, that when you finish a blog post, you should "run it through your promotion engine," but what is that? What is your promotion engine? Join Mutual Promotion Communities.