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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. Otherwise, you risk annoying your audience by underdelivering on your promise.   What is a social media hook?

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9 Principles of Effective Business Writing

Grammarly

In a world where AI-driven tools are revolutionizing communication, the basics of effective business writing remain vital for lasting impact. In this post, we introduce nine essential characteristics of good business writing and explore how you can apply them to your writing process.

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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

I thought this level of attention must be what happened every time you write for a larger publication, which is enough to make me laugh now. If your goal is to have a writing career one day, then you should probably have a basic website today. A modest following plus a clearly identifiable audience for your book can get you a deal.

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How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. What Is E-Book Writing and Publishing? E-books can be sold individually or as part of subscription services.

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How to Write an Article People Want to Read (in 7 Steps)

Backlinko

But when you write an article, you’re looking to accomplish more than just catching attention. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps. Step #1: Find a Relevant Topic One of the first hurdles in writing an article is deciding on a topic.

Writing 102
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The Human-Interest Approach: Focusing on People to Convey Facts

Jane Friedman

The human-interest approach is also a powerful tool that can elevate nonfiction writing from informative to truly impactful. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. They challenge their audience’s perceptions by highlighting what is at stake.

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