Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. What kind of audience are you building? So how do you make sure you are building an audience of prospects? Aim for quality.

Audience 201

Audience Copywriting Copywriter Freelance 201

Jane Friedman

JANUARY 14, 2025

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. As technology evolves, and our experience with different formats grows and shifts, so too does storytelling.

Creativity 127

Creativity Publishing Publisher Publishing 127

Agency Content Writer

DECEMBER 2, 2024

Whitepapers : Great for B2B audiences, showcasing industry expertise. Are you looking to publish three blogs a month? Key Content Formats Beyond writer types, consider the formats you need. Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. Collaboration is critical to long-term success.

Content Writer 246

Content Writer Writer Portfolio Content 246

Jane Friedman

MARCH 11, 2025

So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others. I began to build the audience. Good ideas multiply when shared.

Concept 127

Concept Publisher Publishing Publishing 127

Jane Friedman

FEBRUARY 14, 2024

“I have no idea where my book is published.” These are just a few of the comments I’ve heard from authors sharing their experiences with the hybrid publishing companies they’ve chosen to work with. So if you’re an author starting out on your publishing journey, it’s important to know what to look out for. What royalties?

Publisher 142

Publisher Publishing Publishing Copy 142

Jane Friedman

DECEMBER 12, 2023

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

Publisher 140

Publisher Publishing Publishing Art Director 140

Jane Friedman

DECEMBER 10, 2024

Its difficult to find someone who wants to publish it. No one wants to spend money on such a little book (whether youre a publisher or a customer). Publishers and agents and literary magazines didnt seem interested in novellas. But I didnt have any connections in the world of literary publishing. And it wasnt easy.

Prose 136

Prose Writing Insurance Publisher 136

Jane Friedman

MARCH 27, 2025

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. Growing an audience for your book takes time, consistency, and considerable effort.

Promotion 129

Promotion Social Media Publisher Publishing 129

Jane Friedman

JULY 10, 2024

Book publishing is a New York–centric business, to a fault. All of the major US publishers are based there, as are many literary agents. When I visited Chicago this past June, I had the opportunity to meet Doug Seibold, the founder of Agate Publishing , established in 2002. Sometimes certain kinds of books are up. Yes and no.

Publisher 134

Publisher Publishing Publishing Construction 134

The Idea Logical Company

JUNE 5, 2023

Books usually have prices set by the publisher which determines pretty much what you’re going to pay for it, regardless of where you buy it. But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience. Price variation is limited.

Retail 317

Retail Publisher Publishing Publishing 317

Jane Friedman

NOVEMBER 16, 2022

In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. You don’t need some huge platform to get a publishing deal or sell books to readers. Like, Hi there, friend!

Audience 144

Audience Social Media Publisher Publishing 144

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Publishing daily demonstrates valuable and fresh content, positively impacting search rankings. Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Melanie Saxton

OCTOBER 29, 2024

The goal should be to publish a book that resonates naturally with human readers. I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become.

Storytelling 130

Storytelling Content Content Creation Text 130

Jane Friedman

JANUARY 17, 2024

This week, my sophomore novel Valley Verified came out into the world—exactly one year after my debut novel The Fraud Squad was published. Back then, I was blissfully ignorant of the intricacies of the publishing industry. Photo by Ryan Graybill on Unsplash Today’s post is by novelist Kyla Zhao.

Publisher 139

Publisher Publishing Publishing Promotion 139

Content Marketing Institute

APRIL 11, 2024

But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Content creation gets a lot of attention. Walk step by step through a content production process that has worked well for over 10 years.

Publisher 130

Publisher Publishing Publishing Content Creation 130

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. What Is E-Book Writing and Publishing? This ensures that readers can access the e-book on their preferred devices.

Promotion 130

Promotion Publisher Publishing Publishing 130

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

Jane Friedman

AUGUST 19, 2024

Two of these lists focus on self-published books exclusively (print format and ebook format), and a third list looks at both traditionally published books and self-published books (print format), but excludes Big Five publishers and other major houses. Six weeks to publish a book, that is blazingly fast.

Publisher 131

Publisher Publishing Publishing Social Media 131

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers. Brands 1.

Brand 95

Brand IT Marketing Healthcare 95

Buffer

SEPTEMBER 23, 2024

  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.    The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

Social Media 99

Social Media Media Post Engagement 99

Jane Friedman

JANUARY 7, 2025

Considerations include the topic of the book, the prospective audience, the desired page count, and the most readable type size. There are good reasons for these long-standing publishing traditions. Some effective designs use a repeating imageoften a line drawing or simple graphicon chapter and part opener pages. ″ x 8.5″

Text 135

Text Publisher Publishing Publishing 135

ContentWriters

SEPTEMBER 12, 2024

Businesses deciding when to publish a white paper must thoroughly understand their audience. Your niche and audience’s needs will determine the appropriate frequency. The first step in identifying how often you should publish a white paper is researching your industry. How frequently?

Publisher 97

Publisher Publishing Publishing Content Creation 97

Animalz

DECEMBER 5, 2024

I’m pretty happy if people still talk about one of my articles a few weeks after I hit publish. A ready audience. The Animalz content channels already had thousands of readers back then, so Jimmy had an audience that could embrace and spread his idea. Without an audience , you’ll reduce the chance your idea spreads.

Concept 109

Concept Blogging Blog Manufacturing 109

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. Check the publisher: Are they a government agency or a professional institution? What are their editorial standards or policies ?

Government 111

Government Medical Banking Editorial 111

Content Marketing Institute

JANUARY 28, 2025

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

Social Media 118

Social Media Publisher Publishing Publishing 118

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Customer feedback or surveys : Direct insight into what your audience cares about. This database should include fields like title, status, published date, and repurposing tasks.

Social Media 81

Social Media Content Creation Content Promotion 81

Copywriter Collective

JANUARY 10, 2025

Back in November, we published an article discussing the use of copy in the Tech industry. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention.

Copywriting 105

Copywriting Copywriter Script Copy 105

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Buffer

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. In terms of prompts, I supplied the AI tools with: Original prompts I crafted specifically for my target audience and messaging goals.  Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for.

Publisher 116

Publisher Publishing Publishing Proofreader 116

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

SEPTEMBER 4, 2024

We audited the keywords we were currently ranking for to determine if they still made sense for our brand and audience. This revealed a disconnect between the type of content we’d been publishing for the past three years and the topics that are the most interesting, valuable, and searched for among our target audience.

Content 87

Content Blogging Blog Keywords 87

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Buffer

SEPTEMBER 5, 2024

Here’s a behind-the-scenes look at my typical writing process from start to publish. Add final touches and publish With the draft polished, it’s time for final touches and publishing. Distribute Writing a great blog post is only half the battle–you want to ensure it reaches the right audience.

Blog Post 80

Blog Post IT Writing Post 80

Backlinko

NOVEMBER 18, 2024

It includes elements to help writers create content that connects with the audience. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on. These insights ensure your content resonates with the right audience. The result?

Content 94

Content Keywords Collaboration Writer 94

Backlinko

DECEMBER 5, 2024

Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs. Publish High-Quality Localized Content Localized content is content thats tailored to a specific geographic audience by adapting language, cultural references, and regional preferences.

IT 98

IT Marketing Keywords Search Engine Optimization 98