Remove Audience Remove Publisher Remove Social Media
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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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The Best Time to Post on Social Media in 2024: Times for Every Major Site

Buffer

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.  They’re all used very differently. 

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What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Was my book just lost in the sea of self-published novels? At first, I felt frustrated.

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

Do you need blog posts, social media updates, whitepapers, or email campaigns? Social Media Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn. Whitepapers : Great for B2B audiences, showcasing industry expertise. Are you looking to publish three blogs a month?

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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. As technology evolves, and our experience with different formats grows and shifts, so too does storytelling.

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Why You Should Be Writing on Social Media

Jane Friedman

Join us on April 5 for the online class Write Better With Social Media. Social media doesn’t sell books in any provable way. Authors can’t get social media impact statements with their royalties, because publishers can’t get that information either. You should still be writing on social media.