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Big disruption hit book publishing before AI showed up

The Idea Logical Company

Publishers Weekly recently hosted a stimulating and smart online session about AI and publishing , thanks to the organizing and moderating skills of Peter Brantley and Thad McIlroy. But nobody has (yet) said publicly “publishing new titles is getting very hard” or “we’re going to publish a lot fewer new books.”

Publisher 340
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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. That requirement cost publishers money, but also served to eliminate competition.

Publisher 299
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5 Ways to End on a Strong Note: How to Inspire Your Audience

Enchanting Marketing

In the concluding paragraph below, for instance, the reader is reminded that good blogging is a conversation with your readers: The truth about seducing your blog readers Blogging isn’t about hitting the publish button. I discovered what I’m passionate about, and I learned what resonated with my audience. Learn who your readers are.

Audience 275
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Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them.

Publisher 236
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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. What kind of audience are you building? So how do you make sure you are building an audience of prospects? Aim for quality.

Audience 202
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Hybrid Publishers and Paid Publishing Services: Red Flags to Watch For

Jane Friedman

“I have no idea where my book is published.” These are just a few of the comments I’ve heard from authors sharing their experiences with the hybrid publishing companies they’ve chosen to work with. So if you’re an author starting out on your publishing journey, it’s important to know what to look out for. What royalties?

Publisher 128
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The problem with bookstores is the problem for bookstores

The Idea Logical Company

Books usually have prices set by the publisher which determines pretty much what you’re going to pay for it, regardless of where you buy it. But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience. Price variation is limited.

Retail 317