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What is a Retail Media Network?

Neil Patel

Enter retail media networks. What is a Retail Media Network? With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network? A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network.

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When Content Is All You Have for Your Audience

Content Marketing Institute

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.

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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail clients have different needs. Before applying for copywriting jobs online, ensure you know how to write for retail. However, if you’re writing for retail, you should eliminate superfluous terms and romanticized analogies.

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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

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The problem with bookstores is the problem for bookstores

The Idea Logical Company

That really changed starting with Amazon in 1995 and has continued to splinter since with a large number of online retailers making books available that they (mostly) source through Ingram. But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience.

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How B2B Brands Can Leverage User-Generated Content

Contently

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences.

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Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

And the publishers no longer have any moat around the retailing marketplace protecting them. Critical players among the new cast of characters are a breed called “Internet Influencers”, who are people with growing followings who are guides to the world of content for their own audiences. Authors get half.

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