Jane Friedman

MARCH 27, 2025

Growing an audience for your book takes time, consistency, and considerable effort. Most first time authors simply dont earn back through book sales alone all the money theyve invested upfront. It takes that long to build a big enough audience for your work for you to become profitable. But thats simply not true.

Promotion 134

Promotion Social Media Publisher Publishing 134

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. But this format is missing the human element of why the problem exists and matters to the audience.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Jane Friedman

NOVEMBER 16, 2022

All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. It’s like that old saying in sales: “No one ever got fired for buying IBM.”. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true.

Audience 144

Audience Social Media Publishing Publisher 144

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). B2B Sales Interest in B2B sales has exploded with 191% growth over the past decade.

Blog 103

Blog Blogging Medical Finance 103

Content Marketing Institute

OCTOBER 28, 2022

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

Sales 140

Sales Storytelling Audience 140

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. You run a show that speaks to [target audience].

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

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Sales Lead Generation Communication Persuasion 111

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Buffer

SEPTEMBER 30, 2024

The other day, he was telling us about one of his first sales meetings back when he was just starting out, over 30 years ago. Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited.

Social Media 117

Social Media Media Writing Storytelling 117

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You need to write the way your audience speaks. You are not just any other business person hellbent on making a sale. Get familiar with your audience.

Copywriting 130

Copywriting Copywriter Sales IT 130

Melanie Saxton

FEBRUARY 28, 2023

It’s a way to fund longevity by supplementing retirement income, varying by the age of the youngest borrower or eligible non-borrowing spouse, the current interest rate, the lesser of appraised value or the mortgage limit, or the sales price. You can use a HECM loan for refinances and purchases.

Audience 130

Audience Writing Medical Banking 130

Freelance Magic

NOVEMBER 6, 2024

That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. trillion USD in sales in 2021. The only catch is, you have to understand the products and the target audience of these companies to create product-led content.

Freelance 130

Freelance Finance Writing Medical 130

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? I wanted to build an audience and grow my email list. Plus, I can do a few more sales-y posts. Creating something new just felt more interesting, more rewarding. And anyway, where would I start with repurposing? It felt overwhelming. But Ive changed my view. Why not make what I have better?

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

JULY 30, 2024

Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Targeting informational keywords can attract a broader audience from organic (unpaid) search.

Keywords 107

Keywords Sales SEO Digital Marketing 107

The Idea Logical Company

OCTOBER 4, 2023

Various online resources, starting with Amazon but also through an increasingly long tail of web sites sourcing primarily through Ingram (who will ship direct to the website’s customer, requiring no “handling” by the creator of the sale), now sell the vast majority of the print books (and, of course, ALL the ebooks.)

Publishing 340

Publishing Publisher Publishing Electronics 340

Animalz

DECEMBER 5, 2024

Many other content marketers tell us the same on sales and customer calls. A ready audience. The Animalz content channels already had thousands of readers back then, so Jimmy had an audience that could embrace and spread his idea. Without an audience , you’ll reduce the chance your idea spreads. What to look for?

Concept 109

Concept Blog Blogging Manufacturing 109

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. What does your audience long for most? One paragraph, two paragraphs, three paragraphs, and onwards.

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Sales Copy Persuasion Script Transportation 228

Income Diary

DECEMBER 24, 2023

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Version 1 (Clive Cable) Hidden in Plain Sight… The Silent Sales Strategies You’re Missing. These Silent Sales Strategies could double your sales in seconds.

Sales Copy 119

Sales Copy Copy Sales Copywriting 119

The Idea Logical Company

JANUARY 4, 2023

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

Publishing 299

Publishing Publisher Publishing Hospitality 299

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for.

Content Marketing 113

Content Marketing Marketing Government Content 113

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

The Idea Logical Company

JUNE 5, 2023

But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience. Quite aside from the sales lost to ebooks and audiobooks (and they aren’t insubstantial), bookstores have a nearly insuperable challenge creating a compelling reason to use them.

Retail 317

Retail Publishing Publisher Publishing 317

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 117

Website SEO Search Engine Optimization Architecture 117

Nick Ursborne

NOVEMBER 30, 2023

Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. We can get there in three simple steps. Sometimes it is.

Copy 217

Copy Ads Copywriting Copywriter 217

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Pick an approach that plays to your strengths and resonates with your audience. Look for patterns in engagement and sales attribution. Together, they drive consistent sales. Meaning: theyre seeing enough sales to continue the campaign.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. They should guide the audience seamlessly without overshadowing the articles narrative.

Copywriting 105

Copywriting Copywriter Script Copy 105

The Idea Logical Company

AUGUST 2, 2023

The good news for longtime publishers is that their entire backlist — not just those titles they keep alive in the stores — now contributes to sales and profits. They attempt to find them, understand their audiences, and get them to mention or push the new books coming out that are relevant to their followers.

Publishing 236

Publishing Publisher Publishing Retail 236

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? Studies show that poor-quality content decreases the probability of a sale by 40 percent. But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. Creativity. How do you make that happen?

Creativity 101

Creativity Content Marketing Marketing Content 101

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Copywriting One of the most lucrative forms of freelance writing is copywriting. But master these skills, and you could easily command rates of £50-£150+ per hour.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Copy.ai: Best for Creating Marketing and Sales Content G2 Review 4.7 Marketing and Sales Copy.ai Chat-Based Research Copy.ai

Content Creation 96

Content Creation Copy Text Creativity 96

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You read how fantastic a product is.

Sales Copy 182

Sales Copy Storytelling Copywriting Copywriter 182

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. These companies are missing out on valuable visibility and competitor insights.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers.

Copywriting 235

Copywriting Copywriter Writing Landing Page 235

Enchanting Marketing

AUGUST 29, 2023

Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. And: Anyway, a couple paragraphs back I wrote: “and if you can find a way to use it, you can dramatically increase your sales volume.” So, think about what works for you and your audience.

Writing 290

Writing Persuasion Text Copywriting 290

Grammarly

NOVEMBER 22, 2024

No matter if your team is communicating in an internal business document like a memo or communicating externally via sales emails, social media, or a press release, it’s essential to coach them on how to improve their business writing skills. Consideration: Is the message crafted with the audience in mind?

Proofreader 98

Proofreader Writing Communication Construction 98