Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on storytelling. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Emphasis on persuasion.

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Copywriter Copywriting Persuasion Script 130

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

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Storytelling Engagement Landing Page Long Form Content 118

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. I wanted to build an audience and grow my email list. Plus, I can do a few more sales-y posts. Creating something new just felt more interesting, more rewarding.

Post 130

Post Content Creation Storytelling Creativity 130

Neil Patel

FEBRUARY 17, 2021

If you can optimize your site to include those triggers, you can boost your sales. How Psychology Impacts Sales Through Neuromarketing. While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales. Build Trust Through Storytelling. Easy, right?

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Sales Landing Page Storytelling Government 142

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriter 105

Copywriter Copywriting Script Copy 105

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Interestingly, this process wasn’t structured and written by me.

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Ads Ad Copy Storytelling Copywriter 219

Copywriter Collective

MARCH 7, 2025

However, the sales ratio is the thing that matters. When the audience is sure about the authority of the video content, they will feel more connected to it. Expanded Service Offerings Freelancers with unique storytelling and content narration styles are high in demand. Copywriters must take a keynote of this.

Copywriter 52

Copywriter Copywriting Sales Script 52

Contently

DECEMBER 21, 2022

Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. Product Storytelling Framework. Robert wrote the story.

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Storytelling Retail Copy Copywriter 113

Neil Patel

FEBRUARY 17, 2021

They can help humanize your brand and, ultimately, boost sales. There’s no corporate sales message with an employee spotlight. Just authentic brand storytelling that shares what makes your company stand out. The kind of talent that takes your company’s sales to the next level. 6 Benefits of Employee Spotlights.

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Sales Recruitment Social Media Storytelling 141

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You stumble over superlatives.

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Sales Copy Storytelling Copywriter Copywriting 182

Neil Patel

OCTOBER 14, 2020

When done right, promoted videos can push your “aware” audience base to the consideration stage. ” Generating more sales: YouTube’s “ which product to buy ” video watch time doubles each year. You need to know your company, your audience, and what works for similar brands.

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Promotion Sales Brand Awareness Creativity 135

Neil Patel

NOVEMBER 25, 2020

By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome. And they did it all using that emotional connection through storytelling.

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Sales Marketing Content Persuasion 145

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

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Audience Food Content Content Marketing 111

Express Writers

NOVEMBER 8, 2022

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis.

Sales 98

Sales Marketing Storytelling Social Media 98

Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Why Should You Have Father’s Day Sales?

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Sales Marketing Landing Page Social Media 102

Men With Pens

AUGUST 1, 2010

Storytelling works. But if you haven’t used storytelling properly, readers won’t do what you want them to do. But if you haven’t used storytelling properly, readers won’t do what you want them to do. You got a captivated audience. Your storytelling strategy fell flat. They can sell.

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Storytelling Copy Writing Copywriter 80

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.

Writing 64

Writing Marketing Medical Education 64

Backlinko

FEBRUARY 10, 2025

Youre walking away from opportunities to connect with your audience and position yourself as a leader in your industry. People searching for these terms are likely gym-goersGymsharks target audience. This helps the business tap into its audiences adventurous spirit. It educates with content focused on its audiences needs.

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Blogging Blog Keywords Engineering 82

Neil Patel

JULY 9, 2021

Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. They have intensely engaged audiences, yet a relatively low (below 25k) follower count. They often have very active audiences. Most of us can’t wait that long for results. So, what do you do?

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Storytelling Creative Director Social Media Search Engine Optimization 145

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

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Content Content Writer Education Storytelling 52

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

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Persuasion Communication Copywriter Copywriting 130

Enchanting Marketing

AUGUST 13, 2024

Storytelling is just like cooking. This is a metaphoric story and the lesson is about storytelling. Just like you need a balance of textures and flavors in cooking, you need a balance of ingredients in storytelling, too: Action, details, and a purpose. That’s the power of storytelling. Happy storytelling!

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Storytelling Transportation Food Social Media 130

Neil Patel

MARCH 26, 2021

When we research our audience, we’re trying to understand better what they want to see and learn from our presentations. Use Your Presentation Skills to Drive Sales. According to a study from Chief Marketer, live events are the second-biggest source of B2B leads , and also generate the second-highest ROI of any sales channel.

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Marketing Storytelling Brand Awareness Persuasion 131

Ashleyn Writes

APRIL 13, 2023

It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. AI also can’t know how certain hooks are landing with your audience in real-time, because it takes looking at all these little nuances. You’re in.

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Copywriter Copywriting Storytelling Copy 130

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. The goal is to build a relationship that not only leads to book sales but creates fans that stay with you for the long-term. This is how influencers are born—by marketing content that serves their audiences. Joe is passionate about his topic.

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Content Storytelling Consulting Promotion 139

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Have you read one of the books on this list?

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Content Marketing Marketing Content Storytelling 130

Credible Content

JUNE 19, 2023

Generate more leads and sales. Build sustainable relationships with your audience. Here are its attributes: Relevance: Engaging content should be relevant to the target audience’s interests, needs, and preferences. Emotional Connection: Engaging content evokes emotions and resonates with the audience.

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Engagement Storytelling Search Engine Optimization Content 130

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

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Social Media Media Marketing Storytelling 126

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze.

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Storytelling Entertainment Social Media Collaboration 73

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers.

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Copywriter Copywriting Writing Landing Page 237

Kristi Hines

JUNE 1, 2023

CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. ChatSpot – Gain access to marketing and sales data, including domain specifics, company research, and search keyword research. For any audience or question, just Yabble it. Ask for the latest news and headlines.

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Transportation Utilities Finance Portfolio 264

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Except me and parallel parking.

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Sales Copy Copy Sales Storytelling 74

Smart Blogger

JUNE 13, 2023

Got a business but struggling to reach your audience online? Are you ready to catapult your brand’s digital footprint, outshine your competitors, and truly engage with your audience? These goals could be anything from boosting brand awareness to driving sales or conversions. It’s storytelling at its finest.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .” ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

JUNE 8, 2018

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. Essential elements of an audience-grabbing documentary. 4 Secrets of Great Storytellers. Click To Tweet.

Storytelling 111

Storytelling Content Entertainment Script 111

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

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Storytelling Brand Healthcare Advertising 52

Jane Friedman

JULY 16, 2024

Poet and essayist Maggie Smith published in Sweet, The Rumpus, and diode before The New Yorker and The Paris Review, and her poetry and poetic tweets built an audience for her memoir, You Could Make This Place Beautiful. Ashleigh Renard and I started The Writers Bridge to help authors navigate the challenges of platform-building.

Social Media 144

Social Media Media Prose Projects 144