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Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.
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But it can feel difficult to constantly think of useful and insightful topics that attract the right audience. As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy. Instead, you should compare search terms to search terms and topics to topics. Conduct Market Research.
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