Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. What kind of audience are you building? So how do you make sure you are building an audience of prospects?

Audience 201

Audience Copywriter Copywriting Freelance 201

Jane Friedman

JULY 16, 2024

You think of precious writing moments sucked into the gaping maw of social media. Poet and essayist Maggie Smith published in Sweet, The Rumpus, and diode before The New Yorker and The Paris Review, and her poetry and poetic tweets built an audience for her memoir, You Could Make This Place Beautiful.

Social Media 144

Social Media Media Prose Projects 144

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Social Media 135

Social Media Media Content Content Marketing 135

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Market Research and Analysis: Leverage AI to gather insights about your target audience, analyze customer feedback, and identify new market opportunities.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Jane Friedman

MARCH 18, 2025

In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. More and more professional relationships were being forged via video apps and social media. Flash forward to 2024.

Food 133

Food IT Storytelling Social Media 133

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

Website 117

Website SEO Search Engine Optimization Architecture 117

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Buffer

AUGUST 27, 2024

Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Social media interactions : Pay attention to what your followers are saying and asking.

Social Media 81

Social Media Content Creation Content Promotion 81

Jane Friedman

MARCH 27, 2025

For example, you might have solid networking and social media skills which you can apply towards marketing, but have no experience with graphic design. Growing an audience for your book takes time, consistency, and considerable effort. It takes that long to build a big enough audience for your work for you to become profitable.

Promotion 127

Promotion Social Media Publishing Publisher 127

Jane Friedman

MARCH 19, 2025

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Thats the path Ive experienced firsthand. Sales came in, but not at the level I had dreamed of.

Publisher 136

Publisher Publishing Publishing Marketing 136

Grammarly

DECEMBER 6, 2024

In the age of social media, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Creativity. How can we get creative with content marketing?

Creativity 101

Creativity Content Marketing Marketing Content 101

Content Marketing Institute

JANUARY 28, 2025

After all, audiences arent homogenous. Benchmark publishing frequency charts are nice, but they shouldnt be your only research. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

Social Media 118

Social Media Publisher Publishing Publishing 118

Enchanting Marketing

MARCH 11, 2025

Social media platforms always seem hungry for more content. And why not show it to a new audience? I wanted to build an audience and grow my email list. Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. It feels relentless, eh?

Post 130

Post Content Creation Storytelling Creativity 130

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Tie that same concept into content marketing, and you’ve got gamified content.

Engagement 93

Engagement Marketing Content Social Media 93

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Express Writers

DECEMBER 12, 2024

By being a consistent brand through consistent content marketing, your audience and customers know what to expect and trust you because of that consistency. This helps your audience connect with you. All their imagery and colors reflect their brand and ideal audience. Your audience gets to know your content style.

Brand 98

Brand Content Marketing IT Marketing 98

ContentWriters

NOVEMBER 21, 2024

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. The stakes for quality content have never been higher.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

JANUARY 14, 2025

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. As technology evolves, and our experience with different formats grows and shifts, so too does storytelling.

Creativity 128

Creativity Publishing Publisher Publishing 128

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. These companies are missing out on valuable visibility and competitor insights.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Ashleyn Writes

JANUARY 10, 2025

VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. You run a show that speaks to [target audience]. Digital download or course or 1-on-1 experience] for [audience, said simply].

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Contently

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. Go listen to our agency client Shannon Mckinstrie unpack trends about social media. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Add video scripts, podcasts, and social media, and you are making an impact! Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. But, you don’t need to share user-generated content on social media alone. Put yourself in the shoes of your core audience: what are they actually interested in learning about your product?

Brand 96

Brand Content Retail Utilities 96

Freelance Magic

NOVEMBER 15, 2024

Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. For instance, if you’re a writer, think about offering quick-turnaround blog posts, email sequences, or social media captions.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. Micro copy is memorable taglines, app or push notifications, social media captions, or bio descriptions. It may not seem like alot but it is pretty much essential in keeping our audiences attention.

Copywriter 105

Copywriter Copywriting Script Copy 105

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 115

Audience Writing Collaboration Communication 115

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. They’re also a powerful tool to make your content feel more personalized to your audience.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. Share on Social Media Platforms Image from Pexels Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing.

Promotion 52

Promotion Blog Post Post IT 52

Buffer

SEPTEMBER 5, 2024

Distribute Writing a great blog post is only half the battle–you want to ensure it reaches the right audience. Sharing the blog post in multiple formats across multiple platforms is crucial for getting it to the widest possible audience. We promote all our blog posts to social media using the zero-click content strategy.

Blog Post 80

Blog Post IT Writing Post 80

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a social media monitoring tool.

Content Writer 239

Content Writer Writer Content Writing 239

Enchanting Marketing

SEPTEMBER 19, 2023

In the world of online writing, we often talk about followers, audiences, and email lists. The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. He asks me how to pronounce my name and wonders where we’ve come from today.

Writing 258

Writing Social Media Agency Content Marketing 258

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Visitors might come from social media, email newsletters, or by typing your URL directly. The key is creating content that matches what your audience is searching for at every funnel stage. Not random traffic.

IT 104

IT Keywords Brand Awareness SEO 104