Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released.

Ads 90

Ads Social Media Advertising Agency 90

CoSchedule

FEBRUARY 17, 2023

[table of contents] Creating a webinar should be foremost on every marketer’s mind, especially when, on average, 73% of B2B webinar attendees become qualified leads. A webinar is a relatively easy and inexpensive approach to reaching out to your target demographic, which may help you gain new leads and expand your brand’s reach.

Landing Page 90

Landing Page Promotion Social Media Advertising 90

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. Share on Social Media Platforms Image from Pexels Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing.

Promotion 52

Promotion Blog Post Post IT 52

Smart Blogger

JUNE 6, 2023

Ever wondered how to become a social media manager and take brands from obscurity to the limelight? In this article, we’ll guide you to become a successful social media manager, helping you shape brands’ online presence, captivate audiences, and propel brands to stardom.

Social Media 72

Social Media Management Media Brand 72

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. Helps Make You More Visible to the Right Audience. 7 Strategies for Using Niche Marketing to Reach Small Audiences. Do Extensive Audience Research.

Audience 96

Audience Marketing Social Media Utilities 96

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. If you want your content to matter, you need to define and understand your target audiences first.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Neil Patel

NOVEMBER 19, 2021

First, you need to draw traffic to your website or social media platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. You might also include a visual element, depending on your audience. Host a Training Webinar.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Hack #2: Link to your webinars directly in your content. But, you can drive webinar registration by linking directly to it.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

NOVEMBER 15, 2021

Whatever it is they’re trying to do, they want to get the attention of as many people as possible using information that is relevant and interesting to the audience. This resource will show you what topics are currently trending and how you can use that information to draw the attention of your chosen audience. In comes Google Trends.

Marketing 145

Marketing Social Media Keywords Content Creation 145

Jane Friedman

MAY 9, 2024

The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way. And you should! What you didn’t feel was an urge to buy.

Marketing 144

Marketing Social Media Entertainment Sales 144

Neil Patel

AUGUST 11, 2021

Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. You’ve got to brainstorm topics, plan the webinar , and spread the word. They control the conversation, shape the contours of the market, and reach a huge audience. Free backlinks. The good kind.

Marketing 143

Marketing Consulting Social Media Brand Awareness 143

Neil Patel

DECEMBER 20, 2020

The terms “webcasting” and “webinar” are often confused with each other. Unlike a webinar, webcasting is a one-way flow of information. The host presents and the audience watches without really interacting. Webinars are typically more interactive. This key difference makes it much easier to reach the masses.

Communication 145

Communication Lead Generation Sales Collaboration 145

The Hoth

FEBRUARY 18, 2025

Digital PR is the online equivalent of this and entails networking with bloggers, social media influencers, and online publications (like The New York Timess website instead of the print newspaper). The same is true for influencers on social media.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., SEO Click To Tweet.

SEO 111

SEO Social Media Content Landing Page 111

Backlinko

JULY 26, 2024

You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements. Choose a template for almost any use case—like ads, social media, and email. Create content in different formats like headlines, social media posts, and website copy.

Content Creation 94

Content Creation Copy Text Creativity 94

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.

Writing 64

Writing Marketing Medical Education 64

Contently

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. You don’t want your audience to feel like your content is repetitive across all channels.

Long Form Content 143

Long Form Content Content Social Media Content Creation 143

The Hoth

JANUARY 30, 2025

Digital PR is the online equivalent of traditional public relations, where marketers aim to expand a brands reach and boost its credibility through various media channels. Where traditional PR deals with TV stations and the radio, digital PR focuses on social media, online publications, and partnering with influencers.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

The Hoth

FEBRUARY 4, 2025

PR professionals would network with journalists and media professionals to secure promotional spots for their brands, which proved to be wildly successful. PR professionals would network with journalists and media professionals to secure promotional spots for their brands, which proved to be wildly successful.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. Webinar Video Ideas. Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Contently

APRIL 18, 2023

These four points can help you focus on the right channels: Identify your target audience: If you don’t already have buyer personas developed, you should conduct research to understand who your target audience is and where they are most active online. Do they prefer to read blogs or watch videos?

Brand 125

Brand Content Social Media Content Marketing 125

Neil Patel

DECEMBER 13, 2021

After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Buyer personas are important for all kinds of marketing plans , and especially when you need to nail down your target audience. Identifying Key Traits. Step #2: Design Your LinkedIn Ads.

Ads 126

Ads Sales Social Media Advertising 126

ContentWriters

MARCH 28, 2025

Clients expect content that ranks, attracts the right audience, and enhances user experience. It helps your website rank higher on SERPs, increasing organic traffic and improving the chances of reaching your target audience. Drive traffic and engage your audience with proven techniques.”

SEO 59

SEO Writing Content Keywords 59

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). Follow them on social media. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute. Then reach out to the influencer.

Content Creator 111

Content Creator Audience Script Content 111

Neil Patel

AUGUST 31, 2021

If you connect better through audio, you can try launching a podcast or host a webinar. Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. You can experiment with one or more of these formats to see what works best for your audience.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

APRIL 20, 2021

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. A Real-Life Marketing Funnel Example.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

CoSchedule

JANUARY 24, 2023

At its most basic level, you can write a highly informative blog post in three simple steps: Topic: Choose a topic of interest to your audience (and your company) that your business has the credibility to publish. This may include understanding audience demand for the topic through keyword research as well. It also performed well.

Blog Post 100

Blog Post Audience Writing Post 100

Contently

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

Buffer

DECEMBER 5, 2023

Cross-posting is when you share a piece of content as-is on another social media platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. Are you new to content creation (for social media or in general)? The commonality?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Contently

JANUARY 13, 2023

The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice. This is distinct from what you, as a brand, want the audience members to know.

Brand 128

Brand Social Media Finance Collaboration 128

Content Hacker

APRIL 11, 2024

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

Audience 66

Audience Blogging Blog Social Media 66

Neil Patel

JANUARY 3, 2022

A good social media campaign will convert at less than 1 percent. Working together will help the marketing team identify ideal clients and then put together a campaign that speaks directly to that audience. Account-based marketing works by creating campaigns for highly specific audiences. Why are these numbers so low?

Marketing 127

Marketing Sales Retail Social Media 127

Express Writers

OCTOBER 11, 2022

That’s exactly what we’re covering in this article so you can get your brand noticed by the right audience. Consider What Appeals to Your Target Audience: You always want to create content that will appeal to your target audience. By utilizing email, you avoid the ever-changing algorithms of various social media platforms.

Marketing 98

Marketing Social Media Email Copy Entertainment 98

Neil Patel

MARCH 16, 2021

The more you can engage with your audience, the more likely they are to sign up for your email marketing list. One method for engaging your audience is a giveaway. For someone in Videofruit’s target audience, which is online marketers, that’s a $3,000 value and an amazing prize. Host A Giveaway. Problem solved.

Marketing 133

Marketing Script Landing Page Brand 133

Contently

DECEMBER 13, 2022

As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

IT 112

IT Content Social Media Collaboration 112