Jane Friedman

JANUARY 14, 2025

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. As technology evolves, and our experience with different formats grows and shifts, so too does storytelling.

Creativity 127

Creativity Publisher Publishing Publishing 127

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. But he does it with such… finesse.

Storytelling 130

Storytelling IT Advertising Projects 130

Jane Friedman

MARCH 18, 2025

It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect. Use your skills to define a core narrative We are storytellers, are we not? If you specialize in plant-based food, dont court the meat eaters.

Food 132

Food IT Storytelling Social Media 132

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

Storytelling 142

Storytelling Brand Engagement Content Marketing 142

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. An Experienced Book Editor Makes All the Difference Call me your AI Humanizer.

Storytelling 130

Storytelling Content Content Creation Text 130

Content Marketing Institute

SEPTEMBER 10, 2024

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

Storytelling 128

Storytelling Audience 128

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 130

Storytelling Creativity Engagement Content Marketing 130

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Content Marketing Institute

AUGUST 9, 2021

But if you don’t deliver on that, your audience will make their own conclusion. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. A slick logo, tag line, and mission can make the claim your brand is the most distinctive.

Storytelling 144

Storytelling Brand Content Marketing Audience 144

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. But brand storytelling isn’t just for founder-led content. It built a storytelling engine that helped customers see themselves in the products. .”

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. I wanted to build an audience and grow my email list. Creating something new just felt more interesting, more rewarding. And anyway, where would I start with repurposing?

Post 130

Post Content Creation Storytelling Creativity 130

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. One benefit is enhanced storytelling. This proactive approach boosts customer satisfaction and reduces churn.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? named Rudolph did go viral: 2.4 million shoppers. The problem.

Storytelling 111

Storytelling Retail Copy Copywriter 111

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 121

Content Creation Audience Storytelling Content 121

Melanie Saxton

DECEMBER 27, 2024

Emphasis on storytelling. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Emphasis on trust-building.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals.

Storytelling 97

Storytelling Social Media Copywriter Copywriting 97

Content Marketing Institute

OCTOBER 12, 2023

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

Storytelling 113

Storytelling Recruitment Audience Marketing 113

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Storytelling 119

Storytelling Brand Audience Marketing 119

Copywriter Collective

JANUARY 17, 2025

Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Speak Their Language Know your target audience.

Copy 97

Copy Sales Copywriter Copywriting 97

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. That’s a pretty amazing 5-step process.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriter 105

Copywriter Copywriting Script Copy 105

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. On other words, weave yourself or someone else into the narrative.

Copywriter 232

Copywriter Copywriting Storytelling Writing 232

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Storytelling 98

Storytelling Marketing Brand Audience 98

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Content Marketing Institute

OCTOBER 28, 2022

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

Sales 140

Sales Storytelling Audience 140

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). How to add storytelling to content. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Backlinko

OCTOBER 21, 2024

“We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach.

SEO 101

SEO Finance Content Concept 101

Content Marketing Institute

SEPTEMBER 27, 2023

Here’s how this Project of the Year finalist turned long-form storytelling into big results. Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform.

Brand 114

Brand Audience Storytelling Projects 114

Income Diary

OCTOBER 30, 2024

Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? How to sell your product or service with a story Telling short sales stories doesn’t require a special talent or storytelling gene. Take your audience by the hand and let them imagine how you help them transform their lives. Marketer’s drivel. Pushy sales talk.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Nick Ursborne

FEBRUARY 19, 2024

While AI handles low-level, repetitive tasks, focus on building skills that remain irreplaceable: Emotional Intelligence: As AI excels at factual writing, the value of writers who can emotionally connect with an audience goes through the roof.

Writing 227

Writing Copywriter Copywriting Storytelling 227