Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

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Storytelling Marketing Social Media Brand 82

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

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Storytelling Script Collaboration Creativity 78

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

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Storytelling Engagement Landing Page Long Form Content 119

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

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Storytelling Brand Healthcare Advertising 52

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals.

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Storytelling Social Media Copywriter Copywriting 97

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

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Storytelling Brand Audience Marketing 103

Content Marketing Institute

OCTOBER 12, 2023

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Storytelling Recruitment Audience Marketing 102

Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? named Rudolph did go viral: 2.4 million shoppers. The problem.

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Storytelling Retail Copy Copywriter 113

Content Marketing Institute

AUGUST 9, 2021

But if you don’t deliver on that, your audience will make their own conclusion. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. A slick logo, tag line, and mission can make the claim your brand is the most distinctive.

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Storytelling Brand Content Marketing Audience 142

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Marketing Brand Audience 93

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Storytelling Brand Engagement Content Marketing 135

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

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Content Creation Audience Storytelling Content 107

iWriter

DECEMBER 6, 2023

Great storytelling can leave us spellbound. Get ready to embark on a thrilling journey through the art of storytelling! Elements of a Compelling Narrative A compelling narrative is the key to captivating audiences and keeping them engaged. But what makes these stories so compelling? But how do writers achieve this magic?

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Storytelling Transportation Script Utilities 52

Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. But where do these sparks come from?

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Storytelling Concept Creativity Writer 61

Article Writing

NOVEMBER 7, 2022

Know Your Audience Knowing who you’re writing for is key when it comes time for storytelling online; after all, different audiences respond differently depending on their age group, interests, etc. Use Visuals Humans are visual creatures, so incorporating visuals into storytelling can be incredibly effective.

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Storytelling Social Media Copywriter Copywriting 52

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. That’s a pretty amazing 5-step process.

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Ads Ad Copy Storytelling Copywriter 219

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

Content Workshop

AUGUST 17, 2023

Conviction courses through the veins of every small business founder as they tell the story of how their product or service holds the elusive answer to their audience’s deepest needs and challenges. They have built their business around it.

Storytelling 52

Storytelling Brand Sales Audience 52

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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Storytelling Pharmaceutical Brand Prose 99

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. The team didn’t use tech because it could, it used tech to show or tell the audience something. Target the ready audience.

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Storytelling Brand Marketing Hospitality 104

Content Marketing Institute

SEPTEMBER 27, 2023

Here’s how this Project of the Year finalist turned long-form storytelling into big results. Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform.

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Brand Audience Storytelling Projects 99

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

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Copy Audience Copywriter Copywriting 52

Enchanting Marketing

AUGUST 13, 2024

Storytelling is just like cooking. This is a metaphoric story and the lesson is about storytelling. Just like you need a balance of textures and flavors in cooking, you need a balance of ingredients in storytelling, too: Action, details, and a purpose. That’s the power of storytelling. Happy storytelling!

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Storytelling Transportation Food Social Media 130

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. On other words, weave yourself or someone else into the narrative.

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Copywriter Copywriting Storytelling Writing 234

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Click To Tweet. Think beyond the screen.

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Storytelling Script Food Agency 107

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. An Experienced Book Editor Makes All the Difference Call me your AI Humanizer.

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Storytelling Content Content Creation Text 130

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

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Engagement Audience Content Storytelling 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. They should be engaging, wise, and written from the audience’s point of view.

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Storytelling Editorial Advertising Digital Media 130

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

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Content Marketing Marketing Storytelling Content Creation 94

Enchanting Marketing

SEPTEMBER 24, 2024

I never saw myself as a storyteller I thought storytelling was for real writers. You only need to know a few storytelling techniques and frameworks. When you use the braiding technique, the story becomes less about yourself, and more about the lesson you’re sharing. No talent required. Share your stories.

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Storytelling Projects Construction Creativity 130

Enchanting Marketing

OCTOBER 22, 2024

Sparkly writing tip: To liven up your writing, you don’t need to become a master storyteller like Stephen King or J.K. These actions help us imagine the beetle mother’s life and they add a tiny bit of drama, as we become curious to see what she’ll do next. Delight your readers with simple stories in miniature.

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Writing Storytelling Concept Communication 194

Brafton

SEPTEMBER 30, 2022

Learn how digital storytelling can help your marketing team connect with an audience.

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Storytelling Audience Marketing Content Creation 52

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

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Medical Storytelling Writing Style Writer 95

Content Marketing Institute

OCTOBER 28, 2022

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

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Sales Storytelling Audience 128

Credible Content

JUNE 19, 2023

Build sustainable relationships with your audience. Here are its attributes: Relevance: Engaging content should be relevant to the target audience’s interests, needs, and preferences. Emotional Connection: Engaging content evokes emotions and resonates with the audience. Increase brand awareness. What is engaging content

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Engagement Storytelling Search Engine Optimization Content 130

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? How to sell your product or service with a story Telling short sales stories doesn’t require a special talent or storytelling gene. Take your audience by the hand and let them imagine how you help them transform their lives. Marketer’s drivel. Pushy sales talk.

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Sales Copy Storytelling Copywriter Copywriting 166