Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

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Social Media Media Writing Storytelling 117

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. But he does it with such… finesse.

Storytelling 130

Storytelling IT Advertising Projects 130

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. He’s an actor, a producer, a director, and a writer (phew!).

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Storytelling Collaboration Education Entertainment 112

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Digital video ad spending was almost $176.63

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Script Writing Marketing Persuasion 105

Melanie Saxton

DECEMBER 27, 2024

Emphasis on storytelling. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Emphasis on trust-building.

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Copywriter Copywriting Persuasion Script 130

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. Its not just the tech industry that is suffering from writers block. It may not seem like alot but it is pretty much essential in keeping our audiences attention.

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Copywriter Copywriting Script Copy 105

Jane Friedman

JANUARY 4, 2024

One of the most important abilities a writer can hone doesn’t involve writing—at least not their own. Analyzing story like an editor informs every element of writing and every skill a writer must develop—not just editing, but also drafting and revision, and storytelling skill as well as craft skills.

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Writer Storytelling Insurance Engagement 139

Credible Content

MAY 30, 2023

The set of writing skills a content writer must have. Strong command of language: A professional content writer should have a solid grasp of grammar, vocabulary, and syntax. Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements.

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Content Writer Writer Writing Proofreader 130

Contently

DECEMBER 21, 2022

Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem?

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Storytelling Retail Copy Copywriter 113

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writers are basically freelance writers that create written content for various industries. While most content writers write for businesses to boost their online presence, other sectors, such as the medical and legal industries , will also hire content writers.

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Content Writer Writer Medical Copywriter 162

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals.

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Storytelling Social Media Copywriter Copywriting 97

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. The trajectory of this technology is moving fast… and should have every writer paying close attention. Why Writers Shouldn’t Dismiss AI or Fear It AI writing tools are going to get way better over the next one or two years.

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Writing Copywriter Copywriting Storytelling 227

Backlinko

OCTOBER 21, 2024

We use this framework to guide writers. “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. As a general guideline, we aim for 10-40% information gain at Backlinko. We need to understand what they want.

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SEO Content Finance Concept 101

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

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Storytelling Script Collaboration Creativity 77

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Pad your deadlines.

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Storytelling Search Engine Optimization Finance Content Creation 52

iWriter

AUGUST 18, 2024

Are you on the hunt for a freelance content writer who can transform your ideas into captivating stories? The Importance of Hiring a Freelance Content Writer Finding the right freelance content writer can feel like searching for a needle in a haystack. Do they prioritize SEO, audience engagement, or brand storytelling?

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Content Writer Freelance Writer Construction 98

Men With Pens

AUGUST 1, 2010

Storytelling works. But if you haven’t used storytelling properly, readers won’t do what you want them to do. But if you haven’t used storytelling properly, readers won’t do what you want them to do. You got a captivated audience. Your storytelling strategy fell flat. They can sell.

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Storytelling Copy Writing Copywriting 80

iWriter

NOVEMBER 25, 2024

From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year. A skilled content writer knows how to convey ideas clearly and concisely. Many successful content writers come from diverse backgrounds and experiences.

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Engagement Writing Social Media Content 52

Make a Living Writing

AUGUST 28, 2023

That’s why we’ve put together this list of 10 current podcasts for writers 2023. Best New Podcasts for Writers in 2023 As writers, we often romanticize the notion that inspiration can only be found in written form. London Writers’ Salon ? Check out London Writers’ Salon 4. The Writers’ Hangout ?

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Writer Storytelling Creativity Publishing 91

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

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Content Content Writer Education Storytelling 52

ContentWriters

DECEMBER 13, 2023

Who do you turn to when you need a writer? Both copywriters and content writers solve a need for the reader. However, those readers are in different stages of the buying journey, making who to hire a function of your campaign, target audience, and goal. Copywriting Copy is writing that persuades your audience to take action.

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Copywriter Copywriting Writer Writing 111

Agency Content Writer

JUNE 23, 2023

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

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Storytelling Content Digital Marketing Keywords 130

Express Writers

DECEMBER 24, 2024

The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. Grammarlys AI Writing Tool Grammarly is a popular tool among writers as its a must for improving grammar and style, but did you know theres an AI detector, too? On the one hand, AI tools promise efficiency.

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Content Storytelling Text Keywords 52

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. It helps your website rank higher on SERPs, increasing organic traffic and improving the chances of reaching your target audience.

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SEO Writing Content Keywords 59

ProBlogger

JANUARY 13, 2015

This is a guest contribution from writer Thai Nguyen. Whether it’s creating a memorable brand or connecting deeper with customers, here are seven essentials for effective storytelling: 1. Storytellers call it an “ inciting incident. Dazzle & Connect With Your Audience with these 7 Storytelling Strategies.

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Storytelling Audience Food Communication 54

Nick Ursborne

NOVEMBER 14, 2023

It not only sets your writing apart from anything done by AI alone, but can also be more deeply rewarding for you as a writer and a person. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers.

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Copywriter Copywriting Writing Landing Page 235

Elna Cain

OCTOBER 13, 2022

When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. This little piece of copy is important for your business so that you can make a living as a writer online. Click here to check out Writer Website in a Weekend.

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Portfolio IT Freelance Storytelling 155

Smart Blogger

AUGUST 12, 2024

It’s little wonder then why writers, bloggers, copywriters, students, and creatives from all fields use swipe files to fine-tune their writing skills and brainstorm fresh ideas. When these writers needed to create a new piece of content, swipe files gave them something to lean on. But what is a swipe file anyway?

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Writer Blogger Portfolio Copywriter 105

Jane Friedman

JULY 16, 2024

For many writers, platform is a dirty word. If you’re a more literary writer (where what attracts readers to your work is the quality of the prose and the depth of the concept), start working your way up the literary magazine ladder. Today’s guest post is by Allison K Williams ( @guerillamemoir ).

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Social Media Media Prose Projects 144

Express Writers

FEBRUARY 14, 2023

Understanding those copywriting skills is important when you’re a business trying to hire a writer. The Express Writers team knows what it takes to be a successful copywriter because we work with them every day. When choosing your copywriter, make sure they know who your intended audience is.

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Copywriter Copywriting Writer Copy 98

Nick Ursborne

OCTOBER 11, 2024

Our audience? But to suggest I could truly empathize with my audience would be stretching the truth. Our experience as writers – and in life – give us an advantage. Some young writers are just really, really good. People in their 50s who were worried about falling behind with their retirement savings.

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Copywriter Copywriting Copy Writer 220

Content Hacker

JUNE 15, 2023

So you’ve heard about the benefits of AI writing tools, but finding the right writer seems daunting. You know AI writers can speed up production without sacrificing quality. But where do you find writers who can “drive” these tools with aplomb? So, what skills and traits do you need in a good AIO writer?

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Writer Content Creation Content Creator Storytelling 93

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Give away all the thinking and bombard your audience with so much quality and detailed facts that they must appreciate the sheer amount of content (#AllTheEducation)?

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Storytelling Manufacturing Government Content Creation 111

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. As a content writer , it’s important to consider the relevance of the material to your current audience. These posts are often valuable because they resonate with your audience.

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Blog Post Post Blog Blogging 52

Jane Friedman

MAY 30, 2024

A typical memoir leans heavily on entertainment value through the author’s artistry and storytelling skills. But a memoir with a message goes beyond traditional storytelling and pulls universal lessons out of the author’s personal experience. Enter the “memoir with a message.”

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Storytelling Entertainment Publishing Publisher 139

Neil Patel

OCTOBER 5, 2021

To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Doing so is essential to creating content that resonates with their audience and converts. They work hard to ensure their content reaches the right audience by aggressively promoting it.

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Content Marketing Marketing Storytelling Content 129