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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

And what if they became storytellers instead? I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. The best storytellers are your clients. Less stress.

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What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. It also transforms YOU into a copywriter who can’t be replaced by AI writing models or tools.

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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. Initially after the film screenings came to an end, I thought Id write about my fathers ship salvage career.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. Otherwise, you risk annoying your audience by underdelivering on your promise.   What is a social media hook?

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How to Write a Marketing Script

ContentWriters

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. Unlike traditional writing, marketing scripts must balance persuasive messaging with entertainment value while adhering to strict timing and format requirements. The good news?

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The Human-Interest Approach: Focusing on People to Convey Facts

Jane Friedman

The human-interest approach is also a powerful tool that can elevate nonfiction writing from informative to truly impactful. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. The power of storytelling It may seem obvious but it bears repeating.

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