Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Agency Content Writer

DECEMBER 2, 2024

Do you need blog posts, social media updates, whitepapers, or email campaigns? Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. This could be a blog post, social media caption, or product description. Are you looking to publish three blogs a month?

Content Writer 130

Content Writer Writer Portfolio Content 130

Neil Patel

MARCH 6, 2023

In short, video is extremely beneficial (and not only for increasing brand awareness). Oftentimes, listicles or blog posts are being pushed in this case. If we conducted an opportunity analysis to see just how many keywords are out there that have informational intent, we would be here all week (maybe all month).

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Quick Sprout

FEBRUARY 19, 2023

Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. 77% of people read blogs , and adding one to your website can lead to a 55% uptick in website visitors. And we have a recipe for success: reusable and scalable blog post templates.

Blog Post 77

Blog Post Post Blog Blogging 77

Elna Cain

OCTOBER 19, 2023

Make sure to watch the Youtube for this blog post and subscribe to my channel! Over on my contributor website, FreelancerFAQs I made sure to put the exact blog topics I want for my guest posting website. Of course, I wouldn’t make the entire article stuffed with keywords.

Website 224

Website Retail Portfolio Writing 224

BKA Content

NOVEMBER 26, 2024

Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Enhance Exposure and Brand Awareness People can only become customers if they know you exist. Regularly post to your profile and respond to customer posts and questions.

SEO 105

SEO Brand Awareness Search Engine Optimization Agency 105

The Hoth

JUNE 8, 2023

SEOs have also discovered a new capability of the powerful tool – using ChatGPT for keyword research. With the right ChatGPT prompts, it will help you brainstorm new keyword ideas, uncover related keywords, categorize queries by search intent, and so much more. How Does ChatGPT Approach Keyword Research?

Keywords 59

Keywords SEO Search Engine Optimization Brand Awareness 59

Bramework

AUGUST 3, 2022

Using AI keyword research and analysis are core components of content marketing and blogging success. Today I will dive into the wonderful world of SEO keyword research, analysis and implementation. Why Keyword Research is Important. 55% of marketers say blog content creation is their top inbound marketing priority.

Keywords 52

Keywords Search Engine Optimization Blog Blogging 52

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. Not sure what SEO is or how to do keyword research? Create a Blog for Your Website.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

ContentWriters

MARCH 6, 2024

It maximizes organic traffic by incorporating keyword research, competitor analysis, and best practices. Writers are then equipped to incorporate these optimization elements to drive visibility, elevate your overall domain authority, and expand brand reach. Are you seeking to expand brand awareness or generate leads?

SEO 98

SEO Writing Content Brand Awareness 98

BKA Content

SEPTEMBER 25, 2023

.” Not only that, but research shows that 77% of people read blogs online, and 61% of online users in the United States have purchased something after reading a blog. All of this means knowing how to incorporate SEO into your blog posts is essential. How Do Blogs Help SEO?

Website 105

Website SEO Search Engine Optimization Brand Awareness 105

Article Writing

NOVEMBER 1, 2022

One of the easiest and most effective ways to generate quality content is by blogging. Not only does blogging give you a platform to share your company’s story and build brand awareness, but it also has many SEO benefits. Here are a few reasons why blogging is SEO’s best friend. Blog Helps to Rank on Keywords.

Blog 121

Blog Blogging Social Media Brand Awareness 121

Bramework

DECEMBER 21, 2023

HubSpot , the master of blogging, states that organizations that blog obtain 97% more inbound links than their competitors that don’t blog. And, B2B companies with blogs get 67% more leads than those without. According to Blogher , 61% of US consumers make a purchase based on a blog post. It’s a simple path.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Performing this task is easy with Semrush’s Keyword Gap Tool. View the reports to see how your site’s keywords perform against your competitors. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 94

Content Marketing Marketing Government Content 94

Bramework

MAY 17, 2024

Watch the Full Video Here: Mastering Social Media for Bloggers Why Social Media Matters for Bloggers Social media platforms are more than just places to share your latest blog post. They are communities where you can build relationships, establish your brand, and gain valuable insights from your audience.

Social Media 52

Social Media Blogger Media Brand Awareness 52

BKA Content

MAY 3, 2023

These strategies can include crafting social media posts, videos, and well-written blogs, and using SEO keywords throughout your content. E-commerce businesses depend on favorable search results to gain new clients and increase brand awareness. Use an SEO keyword in each for best results.

Engineering 93

Engineering SEO Brand Awareness Search Engine Optimization 93

Express Writers

JUNE 3, 2024

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. Fill Your Buckets with Seed Keywords Along with establishing goals, you also want to list seed keywords.

Content 97

Content Keywords Lead Generation SEO 97

The Hoth

JANUARY 25, 2024

SEM campaigns involve several components, including: Targeted keyword research Developing buyer personas Writing optimized ad copy Bidding and bid auctions Before we dive deeper into search engine marketing, let’s learn the key differences between SEM and SEO. SEM involves paid search strategies, while SEO is all about organic search.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Research Keywords Pet Owners Use.

Ads 129

Ads Food Brand Awareness Marketing 129

Bramework

FEBRUARY 13, 2024

Your blog post goes live, you share it to the world and wait for everyone to read it. Do you leave the post to sit in the queue and just keep sharing it? We are going to review the ways you can keep your blogs alive with 21 ways to repurpose content successfully. We know how important each blog post is to your business.

Blog 98

Blog Blogging Content Brand Awareness 98

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results. Now, it’s time to actually find those businesses online and generate brand awareness.

Content 144

Content Brand Awareness Collaboration Keywords 144

BKA Content

SEPTEMBER 22, 2023

Luckily, there is a cost-effective way to build brand awareness and bring in new customers. Tree service search engine optimization uses keywords and high-quality, original content to ascend Google’s search engine results rankings and help you climb to the top of the list.

Search Engine Optimization 98

Search Engine Optimization Engineering Social Media Keywords 98

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. With organic traffic, you can rank for high-value keywords and phrases that are relevant to your business without paying for each click.

Brand Awareness 111

Brand Awareness Content Content Marketing Keywords 111

BKA Content

MARCH 20, 2024

Whether optimizing website content, writing blog posts or implementing targeted keywords, we have the expertise to improve your online presence and attract local clients. From keyword optimization to local directory listings, SmartSites works to get your business noticed by the right audience.

SEO 98

SEO Search Engine Optimization Digital Marketing Brand Awareness 98

Neil Patel

JANUARY 8, 2021

If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform. That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness. More brand awareness = more searches about your company. Exposure is key.

Brand 145

Brand SEO Brand Awareness Keywords 145

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. To make it easier, focus on these two high-impact areas of your website’s SEO first: Keyword Research Keyword research tells you what your audience is searching for on Google.

Sales 90

Sales Marketing Search Engine Optimization Social Media 90

BKA Content

NOVEMBER 13, 2023

By posting content using location-specific keywords, you can attract customers looking for services or products nearby. Your messaging must align with the corporation’s overall brand message. You must focus on local keywords and phrases, such as “franchise near me” or “best franchise in (town).”

SEO 98

SEO Social Media Search Engine Optimization Keywords 98

The Hoth

NOVEMBER 12, 2024

If you do your keyword research right, the traffic will come from qualified prospects, increasing the chances of converting them into leads and customers. Here’s a brief look at some of the most popular dofollow link-building strategies in use today: Guest posting. Build brand awareness. Faster indexing.

Brand Awareness 52

Brand Awareness SEO Engineering Social Media 52

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. It’s important to note that this tracks multiple visits from the same person.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Content Hacker

DECEMBER 16, 2023

You’ve got all these delicious ingredients: blog posts, videos, newsletters, social media updates. You HAVE to drive traffic, strategically so, and build your brand awareness. When done right, it not only boosts brand awareness but also helps in driving organic traffic. Think of it as a map. The good news?

Content Marketing 52

Content Marketing Brand Awareness Marketing Content 52

The Hoth

FEBRUARY 6, 2024

Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. That means you never throw away precious hours or budget writing a blog post or creating an infographic that isn’t helping you achieve your objectives. The goal is to identify gaps.

Content 94

Content Content Creation Keywords Promotion 94

Moz

MAY 3, 2020

We knew that the content we’d create would likely have a leg up in terms of ranking potential, especially if that content addressed many potential high-intent keywords. If your goal is to build as many valuable links and as much general brand awareness as possible, you should always consider how to localize your content.

Keywords 65

Keywords Finance Concept Brand Awareness 65

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. E-commerce Marketing Vs. E-commerce Advertising.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Or maybe you’re simply trying to retain your existing customer base.

Content 59

Content Content Creation Medical Brand Awareness 59

ContentWriters

MAY 29, 2024

Benefits of Brand Voice Consistency When your brand speaks with a consistent tone and style , it becomes more memorable and relatable, fostering stronger connections with your customers. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

iWriter

JULY 17, 2024

In this blog post, we have compiled a comprehensive website content checklist to make content creation a breeze. Are you aiming to increase website traffic, build brand awareness, or generate leads? Choose the Right Keywords Choosing the right keywords is a crucial part of your content creation strategy.

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Content Creation Website Content Brand Awareness 52

BKA Content

FEBRUARY 25, 2023

While larger businesses can throw hundreds of thousands of dollars a month at ad spend to come up first in search engine rankings, small businesses can own the market on certain keyword phrases when thy have long-form, quality, valuable content to offer consumers. You have multiple platforms in which to build your brand identity and voice.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96