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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64
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7 Things You Need to Do After Publishing New Content

Contently

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Including recently published content in a regular newsletter sent out to your audience.

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blog posts into Instagram carousel posts. For example, we turned this blog post on creating content pillars into an Instagram carousel (and even a thread on X !).

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The Best Luxury Marketing Strategies

Neil Patel

Focus on one or two to start with, particularly if your luxury brand is new to digital marketing. This may be increasing brand awareness, but a better and more measurable goal is an increase in sales. (It’s Whether it’s the history of your brand or the craftsmanship of your products, you probably have a lot to say.

Marketing 145
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. Content Marketing for E-commerce. Are they Facebook users?

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How to Do Quarterly Content Planning to 10x Content Output

Neil Patel

Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content. You should set goals for your content each and every quarter. podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers.

Content 134