Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Click To Tweet.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. Share for shares.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course. Give your audience more reasons to convert.

Website 112

Website Editorial Team Landing Page Content Creator 112

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Too much content, particularly on websites, is me-me-me – the brand only talks about itself. Edit to minimize the number of long words but don’t make everything as readable as possible to the detriment of your brand message. What about you? Avoid doing that at all costs.

Proofreader 111

Proofreader Government Medical Editorial Team 111

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Additional tips for a powerful team.

Content Marketing 111

Content Marketing Marketing Editorial Team Search Engine Optimization 111

Content Marketing Institute

JANUARY 30, 2019

Once updates go live, you see your content tags in the reports and can filter your reports by the content type, making it easier to distinguish the most successful content formats based on social media engagement: Overall, ContentCal provides a clutter-free dashboard encouraging you to build both diverse and balanced editorial calendars.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

MAY 29, 2018

Your editorial calendar also enables you to see whether you have content gaps or if you’re creating too much of one content type and should diversify your assets. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. Here are a few: Roundup blog post. While the roundup is always nice for a blog post, you can aim higher.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools]. No one post can provide all relevant tools in the space.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. No one post can provide all relevant tools in the space. Social media really is for socializing.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. Chances are, many of them can.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Let me know in the comments.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

OCTOBER 24, 2018

It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it.

Editorial Team 111

Editorial Team Content Editorial Communication 111

Content Marketing Institute

DECEMBER 4, 2018

His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Eman Zabi, copywriter and brand strategist at The Scribesmith, says the trick is to write a killer headline with a hook and follow through with an equally good article. derek_gleason?

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Find the most profitable keywords for your brand. Relevancy means your keywords are always on-topic, on-brand, and on-industry. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

MAY 28, 2018

Such models work well for brands that have a lot of human interaction and a large amount of social media data. The insights derived from such cross-sectional detailing of the available information helps you to improve your brand health. You also can check the most active hours for your brand. How you use a predictive model.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Over to you.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). I produce a lot of content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? No one post can provide all relevant tools in the space. Localizing the article.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. No one post can provide all relevant tools in the space.

Content 112

Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 104

Editorial Content Editorial Team Projects 104

Content Marketing Institute

NOVEMBER 12, 2017

How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 112

Marketing Editorial Team Promotion Social Media 112

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms. No one post can provide all relevant tools in the space.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

APRIL 2, 2018

Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

SEPTEMBER 10, 2018

Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. As you break the conference content overload into manageable pieces to help you and your brand, don’t forget to think. Conclusion.

Content 107

Content Editorial Team Banking Editorial 107

Content Marketing Institute

JULY 17, 2018

Websites from the world’s biggest brands may not feel the impact as much. CTT: @Google seems to give considerable latitude to sites from big brands, says @mikeonlinecoach. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 108

SEO Editorial Team Keywords Engineering 108

Content Marketing Institute

JANUARY 25, 2018

Laura chooses the example of the Starbucks home page because everyone knows the brand and because she’s a fan of the company. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Register today.

Content 111

Content Editorial Editorial Team Social Media 111