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Landingpages help drive traffic, increase conversions, and improve SEO. However, not all landingpages are effective. If your landingpages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Who do they trust?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landingpages Ads 2. My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. Do you have a website or a blog?
THE PROMPT: I would like you to craft an A/B testing plan for a specific landingpage. My #1 goal on this page is for the user to [insert your goal, ex. “consider clicking to our services page instead” or “to position me as a thought leader.”] Thats where the Split Test Genie comes in.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blogposts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more.
Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?
It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).
For example, you could create a custom GPT to edit written content to reflect your brand voice. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blogposts and articles. Enter your domain or landingpage and click Import Brand to add brand elements.
Write a landingpage of 300 words and an article that’s 3000 words. These are the places I consume content: Youtube Podcasts Blogposts Forums Magazines Documentaries Books Facebook ads When you invest time online, you come to find little nuggets of gold as a writer. That’s where a swipe file comes in handy.
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. This helps me understand my client better and equips me for when I write product-led blogposts.
Instagram users began using the phrase “link in bio” on posts to tell followers to go to their bio to find the link they were referencing. For example, a blogger might post a picture and a small snippet of a recent blog, then say, “Read more in my latest blogpost.
This allows you to measure the performance of specific landingpages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. It connects data across different sources and helps you understand how visitors and users interact with your brand.
But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.
Driving customers—not just visitors—to your landingpage is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.
And when it comes to what content writers write, that can vary from blogposts to product descriptions to newsletters! Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. Copywriter.
You've written a blogpost, you've done the work in formatting it, and you've triple-checked it for errors. A single blogpost might not have much impact, but you want to see how it performs nonetheless. Third, you need to promote your blogpost. Some might be entirely ineffective for your blog.
Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. You’d be hard-pressed to buy a smartphone without a touchscreen, but that doesn’t mean it isn’t a feature brands can talk about. After all, only one-third of customers trust the brands they buy from.
Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. For example, the color of your CTA button or the pictures on your landingpages can impact conversions. Web design, for instance, can impact how favorably someone views your brand or product. This is the middle brain engaged. Easy enough.
Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landingpages. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.
Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blogposts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Blogposts .
Understanding SEO is crucial to significantly increase your traffic and brand awareness. Is each page and blogpost formatted properly? By properly, I mean is each page: Broken up with headings and subheadings (h1 and h2 tags)? 43% of people skim blogposts instead of reading the whole thing.
One of the main reasons why most landingpages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Not all call to action messages are created equal.
It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. For example, a restaurant could publish a blogpost about popular local food festivals. Why Is Local Search Marketing Important? Customers that are close to making a purchase.)
The Bramework Keyword Analyzer software automatically suggests titles, creates blogposts, finds images, and even formats the post based on the topic you select powered by Artificial Intelligence (AI). Suggests blogpost title and headings based on your target keyword. Creates a blogpost outline.
There are currently two ways to place videos on your landingpages or website—link or embed videos. Visitors can watch the YouTube video within the blogpost without leaving the page. A linked video is a short URL you can paste on your landingpage, website, or send directly via email or text.
Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic. Add a link or some text, and the tool will take that to represent your ideal brand voice. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landingpages.
Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.
This could be anything from a blogpost to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. Need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.
As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.
But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. With so much at stake in a B2B purchase, you can understand the importance of creating content that allows SaaS buyers to connect with your brand personally. Why Is B2B Storytelling Important—and Challenging?
Landingpages Most of the landingpages are good examples of direct response copywriting. A landingpage call-to-action may look like this: Book your seat today for our seminar. A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!”
Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. 77% of people read blogs , and adding one to your website can lead to a 55% uptick in website visitors. And we have a recipe for success: reusable and scalable blogpost templates.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study. Someone else may publish a related blogpost linking to the landingpage, and another stakeholder may need to promote it on your social media channels.
Boost Brand Awareness. Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. When customers use keywords related to your business’s offerings, your product pages could appear in the top search results. Food enthusiasts based in Washington, D.C.
With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. Don’t stop at “exercise” for your yoga mat brand. AI can also optimize your existing blogposts and improve your rankings in search. Create Better Content, Faster.
They provide a host of lead nurturing tools to help you grow your contact list: Landingpages. Create actionable and engaging web pages to collect leads for you. Up to 1MM emails Marketing automation Facebook ads Retargeted ads Landingpages Telephone support. Sign up forms. Facebook ads. Premium — $65 per month.
Start thinking of each social media profile you create as a landingpage for your personal brand. Your social media profiles are possibly the first encounter that someone is going to have with your brand, and you want that first impression to make the visitor interested in knowing more about you.
They create as many blogposts and landingpages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability. Give our pool of 3,000 vetted writers a prompt, and they’ll deliver SEO content designed around your keyword research and brand.
Producing frequent and high-quality blogposts, videos, web pages, and more is an essential business practice. The good news is that there are content writers who can create all of this for you and give you time to focus on other areas in your blog. BlogPosts. LandingPages. Quality content.
Awareness: First, a person discovers your brand and becomes a lead. The first stage is all about building brand and product awareness. At this early stage, use visually engaging content such as videos, short blogposts, and social media posts to introduce your company and emphasize your brand story.
A skilled content writer can create engaging articles or blogposts around these keywords. Top funnel keywords drive traffic to your website and build brand awareness. In your SEO blogposts , it’s important to include these keywords to match user intent. This can include blogposts, videos, and infographics.
Create LandingPages. Every website needs somewhere for the user to land. If you’re using key marketing skills to drive traffic from your social media profiles you’ll need a landingpage they can click over to before you sell to them or introduce them to your offer. What are some of your favorite free SEO tools?
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