Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Content Marketing Institute

DECEMBER 6, 2018

It felt more organic than a typical sales lead generation form and ended up capturing some of the highest qualified traffic coming through the page. When visitors submit questions to the site, the answers get published as a blog post on its “FAQ ask an expert” page. The BuzzSumo post earned: 13,000 shares.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Because well-prepared and strategically presented technical content has the potential to generate interest, it has many valuable marketing purposes. What’s the Main Goal of Technical Writing?

Writing 64

Writing Marketing Medical Education 64

Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos.

SEO 98

SEO Keywords Contractor Insurance 98

Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness. A newsletter helps get your brand in front of the right people. What Is a LinkedIn Newsletter?

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle? Pad your deadlines.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Neil Patel

SEPTEMBER 22, 2021

For example, let’s say that visitor X came to your website and read a single blog post and bounced. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. Lead-gen Ads Based on Page Engagement.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. That is the action button you should be focusing some energy on for quality lead generation. Remember, they’ve got a lot of questions and they’re looking to you to provide the right solution. It’s because of Google’s users.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. You Improve Your Search Engine Exposure. Google is your friend.

Brand 72

Brand Content Advertising Keywords 72

Moz

NOVEMBER 26, 2018

Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Is it good?

Blog Post 63

Blog Post Post Blogging Blog 63

BKA Content

JANUARY 15, 2023

Here are the best business blogging statistics to illustrate the importance of publishing online content for your brand. Business blogging can boost website visits by 55%. This stat from Hubspot highlights the importance of blogging for your brand to drive online traffic. Learn More 4.

Blogging 113

Blogging Blog Content Creator Lead Generation 113

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. The required action can be anything from reading a blog post to downloading a resource or making a purchase. Make sure they align with your brand. You must employ marketing strategies that work.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Elna Cain

OCTOBER 6, 2022

It’s been years since I last wrote a where I’m writing blog post in this series. So, I thought for this post, I would talk about my current clients. Introduced thousands of new people to my brand to become a freelance writer (thanks!). I have another brand for mom bloggers called Twins Mommy.

IT 130

IT Writing Freelance Copywriter 130

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. Create a Blog for Your Website. Your blog posts will rank on search results.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

JANUARY 12, 2022

In this blog post, I’ll share 10 website performance metrics that will help you understand your site’s overall performance. While there is benefit in repeat return visitors, if you’re focused on brand growth, you want to see your number of unique visitors rising steadily. Lead Generation. Traffic Source.

Website 127

Website Landing Page Lead Generation Keywords 127

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. B2B Demand Generation Strategies. Likely not.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Moz

APRIL 3, 2019

This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Content goal: Brand awareness. BuzzFeed is a prominent platform for brands. It provides a quiz that is on-brand with what a BuzzFeed visitor would expect and want to see.

Brand 68

Brand Government Brand Awareness Finance 68

Susan Greene

JULY 20, 2017

They lack the budget and brand recognition to have clients coming to them. Here are three items you can use to begin building your brand and gaining visibility. Don’t expect the sales letter to do the whole job of generating sales. Instead, use your sales letter to generate qualified leads that you can then pursue further.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Neil Patel

OCTOBER 27, 2021

What questions does my audience have about my industry, brand, and products/services? It affects your organic traffic, lead generation , and conversions. Which pages or blog posts need more backlinks? Do you need to update blog posts to keep the information relevant? What’s keyword ranking?

SEO 145

SEO Keywords Architecture Social Media 145

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. But UGC can also meet middle and bottom funnel goals such as leads and sales.

Marketing 125

Marketing Content Entertainment Social Media 125

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. event registrations or product demo signup).

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Fat Joe

MAY 5, 2023

Establishing yourself as a helpful authority can help with SEO lead generation as visitors come to your site, content, or event to educate themselves and then see you as a respected and knowledgeable source they can then look to work with. #1 4 Build a High-Quality Business Directory Just like Yell, but maybe smaller. . #5

SEO 105

SEO Agency Lead Generation Education 105

ContentWriters

JANUARY 3, 2024

This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. What Is a Blog Conversion?

Brand 59

Brand Marketing Retail Blogging 59

ContentWriters

SEPTEMBER 12, 2024

Generally, once a month at most is a cadence that works for more technical or YMYL industries , but many businesses publish a quarterly white paper. Do not treat a white paper like a blog post or web article. This opens up the opportunity for lead generation if the white paper is branded or gated on your domain.

Publishing 97

Publishing Publisher Publishing Content Creation 97

Neil Patel

MAY 19, 2020

Whenever I write a blog post, I go through this step. That way people come to your site, read your content, and build trust with you and your brand. I publish one new blog post a week. Can you guess how many blog posts I update on a daily basis? Lesson #11: Brand queries affect rankings.

SEO 145

SEO Keywords Insurance Landing Page 145

Content Marketing Institute

JANUARY 21, 2019

Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs. Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet.

Content Marketing 110

Content Marketing Marketing Editorial Content 110

Credible Content

JUNE 23, 2023

A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!” A blog post that says “The One Thing You Need to Do to Achieve Your Goals in 2021” and reveals a secret tip and a call to action to join a coaching program.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

SEPTEMBER 19, 2022

Many blog posts on Joseph Sugarman talk about his great feat of selling an aeroplane for $240,000 (the same amount he paid when he bought the plane) with a single advertisement, but very few mention that the person who bought the plane used it for running drugs from South America and was later confiscated. Who doesn’t?

Copy 130

Copy Copywriter Copywriting Writing 130

Contently

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. This turns your white paper into lead-generating content.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Or on social media , does the posting time play a factor in conversions? But what about your blog posts?

Landing Page 111

Landing Page Editorial Lead Generation Social Media 111

Neil Patel

MAY 14, 2021

AI copywriting is essentially computer-generated writing created using natural language processing tools. This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. Need taglines to boost your brand profile? Writesonic.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

MARCH 9, 2021

The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. Today, we’re taking a page out of their book and focusing on the quality of leads. To be clear, there’s no right answer.

Lead Generation 115

Lead Generation Landing Page Concept Sales 115

BKA Content

MAY 31, 2023

Despite these reservations, there are solutions to creating content that raises your google rankings and encourages insurance lead generation. With carefully placed keywords and quality writing, Google can use your blog posts and landing pages to answer the search queries of potential leads.

Insurance 98

Insurance Content Marketing Marketing Content 98

Neil Patel

OCTOBER 18, 2021

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. Psychographics : Psychographic data refers to the general psychological makeup of members of your target audience. Blog Posts. They’re also great for lead generation.

Content 134

Content Content Creation Social Media Promotion 134