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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Here are some examples: Is there anything I can do to help with your content?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Here are some examples: Is there anything I can do to help with your content?
Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a LinkedIn post? A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand.
For many, that means a focus on blogging. It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. Research states that 56% of marketers who leverage blogging feel it’s effective. 10% even said it generates the highest return on investment for their brand.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs). Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? Luckily, I have 12 years of blogging for successful brands behind me.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. For example, you distill high-performing old blogposts into Instagram carousel posts. For example, we turned this blogpost on creating content pillars into an Instagram carousel (and even a thread on X !).
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels.
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Social media: Likes, shares, and comments.
Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. Click on these titles to browse the articles, looking for: How many images does the blogpost have? What is the word count of the blogpost? Have a higher word count on your blogpost—or at least make every word matter.
Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content.
No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Basically, if it’s on your site, it’s content.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blogposts. I’ll give you my biggest tip: I repurpose my YouTube videos into smaller bits of content that I can use elsewhere (for me that means Instagram, Facebook, and Pinterest).
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Use Guest Blogging to Widen Your Reach 5.
If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. In this context, the content featured on your website, blogposts, and landing pages becomes an integral part of your overall marketing strategy.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. This blogpost will show you why that’s true.
I mainly use something like Jasper AI to help me brainstorm content ideas for my blogs and client pieces. This blogpost you are reading was an idea I got from asking ChatGPT! I now have about 30 content ideas for my blog and Youtube channel ! Can you believe that?
As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. However, there are certain types of content that best suit digital PR campaigns.
Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. The question is, how do you set up those services and sell your expertise in content? In this blogpost, we’ll: Break down how content strategy services work.
Read on to learn why you should stop typing and hand over the job to a professional blog-writing service. The Importance of Fresh, Regular Content Before we dive into buying online blogposts, let’s touch base on the importance of posting fresh content on your site. Brand Credibility.
Building a content marketing strategy First things first: Before you even think about writing your first post or reaching out to a freelance writer, you have to define and document your overall marketing strategy. For podcasts, you can easily turn those into narrative-style recaps with a service like Content Remix. First Name.
Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Incorporate graphs and charts to help data stand out.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. Either way, copywriting brings in leads and keeps readers interested in your brand. Do extensive competitor research when writing a new article, blogpost, or copy for a webpage.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. This spread is likely because marketers are stewards of the brand, ensuring consistency across channels and all brand touchpoints.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. By working with these agencies, you get your foot in the door and start building valuable relationships with folks inside these brands (if the agency allows direct contact with clients). No worries if not!
However, its community side is a considerable part of the brand too. Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides.
How To Write a BlogPost Outline Quickly and Easily Does your company’s website have a blog on it? In fact, research shows that maintaining a blog leads to an average of 55% more visitors to your website. Furthermore, companies that have blogs produce nearly 70% more leads per month than companies without one.
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If you want to be remembered then touching hearts is where it happens.Many content marketers are discovering that storytelling has a power that they have ignored but are struggling to stand out in a sea of brand blandness. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. These documents encapsulate everything from brand guidelines to specific project directives — and oftentimes budgetary outlines — to guide decision-making processes effectively across teams.
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If you have an industry blog, posting software reviews will keep business owners in your industry aware of what’s available. Software reviews can rank high in the search engines Search Engine Optimization (SEO) is one of the most important reasons to publish software reviews on your blog.
Are you looking for the ultimate tool to take your personal brand to new heights? In this blogpost, we will uncover the game-changing power of LinkedIn Articles and show you how they can transform your professional journey. Simply put, they are blogposts published directly on your LinkedIn profile.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
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