This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. What is marketing communication?
Do you need blogposts, social media updates, whitepapers, or email campaigns? Popular formats include: BlogPosts : Ideal for driving organic traffic and educating readers. This could be a blogpost, social media caption, or product description. Are you looking to publish three blogs a month?
Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. This can vary from blogposts to web articles, newsletters, and social media posts.
While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S., We use different tools and processes, although our commitment to transparency and frequent communication is still essential.
Clinchers appear as the last sentence of well-written social media posts, blogposts, essays, or book chapters. Sometimes, you also find them at the end of a section within a chapter or blogpost—just before a subhead announces the next section.
While blogposts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blogpost, these tried and tested strategies effectively generate more traffic for brands.
Research shows that in the modern workplace, people devote a mindblowing 88% of their workweek communicating with business partners across multiple channels. Organizations everywhere want to increase productivity and impact, but employees are only as productive as their communication. Businesses run on communication.
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.
Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blogpost, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Convince the reader how you can solve the problem.
It’s safe to say that customer satisfaction, loyalty, and, ultimately, your bottom line hinge on their effective, efficient communication. But what happens when communication breaks down? For CX teams, communication impacts productivity, stress levels, work satisfaction, and retention more than most.
Writing blogposts with useful insights There are millions of blogposts published every day. On top of that, people are writing entry level blogposts using ChatGPT and Bard from Google by the dozens every day. Writing blogposts with unique perspective is also good for your SEO.
This makes HR communication absolutely vital in creating a more engaged, motivated, and productive workforce. Whether they are updating policies, resolving internal conflicts, recruiting talent, managing feedback and performance reviews, or ensuring compliance, their effective communication is fundamental to your business operations.
Effective crisis communication is not merely a reactive strategy; it is part of a proactive approach to establishing a strong, resilient brand, built on trust and credibility. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What Is Crisis Communications?
Effective communication is crucial in any workplace. From project management to daily team interactions, communication is how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. The benefits of effective business communication are vast.
20 benefits of publishing a blogpost every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blogpost: Daily blogposts signal to search engines that your website is active and regularly updated.
Missed deadlines, lost opportunities, wasted time and money, employee and customer churn—these are just a few of the possible outcomes of poor business communication. Avoiding the high cost of poor communication means identifying the most significant barriers to effective business communication and taking steps to overcome them.
I started out charging pennies for blogposts and working 14-hour days to make ends meet. There’s a huge demand for blogposts, newsletters, website copy, white papers—you name it. Your job is to hook readers, keep them engaged, and clearly communicate ideas. the answer is a resounding yes. And the best part?
Communication affects almost every aspect of our work and work lives. How successful we are at any of these essential business practices is directly impacted by our communication skills. Most of us agree anecdotally that effective workplace communication is better for business. Today, we have the data.
Blogposts remain one of the most effective ways to attract visitors to a website. Now, with burgeoning artificial intelligence, AI blogging promises to assist with—and in some cases take over—the content-marketing process. But how can you write a blog using AI without getting results that read like a robot’s writing?
Because it operates in an industry that expects accuracy, those support team members need mistake-free and on-brand communication. In Grammarly, OSV got a solution that met its strict data security requirements and took the quality of communications to another level with generative AI. That makes you more professional.
The opening of his blogpost flows nicely. In the concluding paragraph below, for instance, the reader is reminded that good blogging is a conversation with your readers: The truth about seducing your blog readers Blogging isn’t about hitting the publish button. Blogging isn’t one-way communication.
But in 2025, I feel Instagram is a better platform for communication, engagement and pitching. So make this profile just for your freelance writing business and share your writing samples, guest posts and client work. AI can write blogposts, but they aren’t that great. The biggest impact is AI.
In a world where AI-driven tools are revolutionizing communication, the basics of effective business writing remain vital for lasting impact. Building more effective business communication skills can improve team relationships, boost productivity , and increase your workforce’s confidence and job satisfaction.
Whether it’s delivered in blogposts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales. For additional guidance, you can explore the latest marketing communication trends to stay competitive.
Plus, small businesses are turning to AI tools for things like simple blogposts and website copy. And THOSE companies want (and need) quality writers that stick to deadlines, communicate consistently and are easy to work with. A lot of the entry-level gigs I picked up back when I started in 2014 are gone.
As workplaces evolve to adopt new communication tools, juggle multiple channels, and embrace (or resist) AI, business vocabulary needs to keep pace. Download the Report The Productivity Shift: From Overwhelm to AI Empowerment Download Now Evolving communication dynamics The modern workplace is struggling with communication overload.
You can use broken sentences and fragments for any informal writing: blogposts, newsletters, books, emails, or social media posts. The last sentence comprises only 6 words, and this shortness helps communicate the message with force. He showcases an informal, modern tone of writing. Shall I show you how?
The thing is, success in the field needs technical knowledge, regular posting, ongoing activity, and effort. So, how can you produce better content and blogposts nowadays? It takes blogging and your blogging career to a whole new level, extending your reach to new markets.
These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. I don’t often hire writers, but when I do, I am surprised at how often they make excuses and don’t give me the finished blogpost on time. For me, I actually asked too many questions
Of course, you are a different communicator. And this blogpost you’re reading right now? I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. You focus on your listener or reader. You try to be clear and concise. It’s easily done. Shall I explain?
For example, Grammarly generates Effective Communication Score and ROI reports based on data points measuring usage, communication performance, gaps, and brand compliance.
Every year, we provide workplace leaders with insights that benchmark the state of business communication and illuminate emerging trends shaping how we work. At Grammarly, weve long known that effective communication underpins workplace productivity. Dive Into the Data Discover how AI is transforming communication and productivity.
An elevated, formal style can benefit academic work, business materials, and professional communications. Formal tone in writing involves using clear, direct, and respectful communication to convey an idea. What Is Formal Tone? Here are some examples of where it’s commonly used in content marketing: White Papers. Case Studies.
When everyone is aligned, things run smoothly, and communication improves. This includes notes on the types of content that are ranking, such as blogposts or landing pages. Identify Relevant Secondary Keywords Add secondary keywords to help your blogpost rank for more than just the primary keyword. The result?
The term most likely also came from a blogpost or online publication. Framework Creation Two weeks before they publicly launched Slack in 2013, founder Steward Butterfield wrote a blogpost memo titled “ We Don’t Sell Saddles Here, ” a framework for thinking about product positioning.
Choose imagery for your social media, blogpost images, and email templates that reflect your audience and who you want to be. Using logos can help with brand consistency, but you should be able to recognize your brand even if you dont have a logo on your post. All their imagery and colors reflect their brand and ideal audience.
But, sometimes, clients aren’t the best communicators. I don’t do tight deadlines and would need at least 8 days to write a blogpost for a client. This opens up communication and will make the result closer to what the client wants. So, how do you deal with difficult clients’ interview questions?
In this blogpost, we’re covering the basics of gen AI that you need to know now to prepare for how it will change the way we work. Then, we’re breaking down how we see the future of business communication and workplaces transforming in the coming years. This means that they must act now to prepare for the future of work.
Generating creative ideas and writing styles If you want to be particularly creative with your blogposts, landing pages, case studies, and other writing projects, you will need creative ideas. You can use it to develop a unique writing style when communicating with clients in a client outreach project as a freelance writer.
These are people who read our articles, our blogposts or even our Tweets. Yes, you need to get out there and communicate. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. But who are these people? What kind of audience are you building?
Because of their many hats, the various stakeholders they support, and the many tools they rely on to do their job well, IT teams face unique communication challenges. But this technologically savvy team of early adopters has figured out a way to manage communication overload and save a staggering 10 hours per person every week.
Which demographic are you trying to communicate with? Depending on your audience and goals, a long-form blogpost, a video, or an infographic may be more appropriate. For example, you can adapt longer-form content to rank for certain keywords or repurpose a blogpost into bite-sized social media posts for better engagement.
As a SaaS freelance writer, you might write: blogposts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blogposts by doing comparison guides.
In a blogpost, you explain how to achieve a particular goal or solve a problem. Lastly, the sentences are long—a sure sign that the writer hasn’t thought through what exactly to communicate. In his book The Art of Explanation , Atkins shares his process for crafting clear and compelling explanations. What’s that?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content