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Do you need blogposts, social media updates, whitepapers, or email campaigns? Blog Writers : They create engaging, informative articles to attract website traffic. Technical Writers : They explain complex concepts in simple, digestible ways. This could be a blogpost, social media caption, or product description.
The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot.
He wrote 31 Animalz posts before “Your Blog Is Not a Publication” and was in content for many years before joining our agency. He talked to dozens if not hundreds of prospects and customers during that period, which helped him refine the concept based on their feedback. Feedback and iteration. A ready audience.
This blogpost covers what you need to know about legal writing and learn how to simplify complex legal concepts. The same applies to writing insurance policies for contractors , where you must be aware of concepts like liability, indemnification, and subrogation. So, let’s get started! What Is Legal Writing?
How to use movie script writing techniques to write effective blogposts. Engaging and effective blogposts play a crucial role in capturing readers’ attention and keeping them engaged. Boosting Visibility: Engaging blogposts can attract more traffic to a website or blog, increasing its visibility and reach.
How to write and publish blogposts people love to read. You don’t write and publish your blogposts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blogposts. Very few people read complete blogposts.
Crafting an interesting, informative, and engaging post takes time and effort, and getting it to rank on Google requires an entirely separate set of skills. And we have a recipe for success: reusable and scalable blogpost templates. Instead, use it to make a promise and set the tone for the rest of your post.
Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blogposts and articles. Generative design inspired BMWs Alive Geometry in the Vision Next 100 concept car, which enables shape-shifting parts that interact with the driver. [ss:
Have you ever written a solid blogpost in 30 minutes or less? My goal is to help you blog better…and faster! You may be thinking that there is no way you can write a blogpost in 30 minutes or less, but I’m here to show you there is. We all know that writing quality content takes time.
But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. It’s also always a good idea to have a backlog of evergreen content ready to post ( or be updated ) at any moment.
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You’ll also be able to experiment with different kinds of writing styles and types here, from technical manuals and long-form blogposts to high-paying whitepapers. As this is an in-demand niche, you’ll find many job postings on job boards like ProBlogger, BloggingPro, Upwork, and more.
Tie that same concept into content marketing, and you’ve got gamified content. Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age.
In her book The Creative Habit , Twyla Tharp—a dancer and choreographer—describes the concept as follows: I stop when there’s still some energy left in the room and I know where we would have gone if we hadn’t stopped. On the 3rd day, I completely re-wrote the opening, changed the headline again, and edited the post.
As a SaaS freelance writer, you might write: blogposts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blogposts by doing comparison guides.
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Automatically promote your content with RSS feeds and Buffer Keeping your social media channels updated with your latest blogposts or newsletters can feel like a never-ending task. For example, you could add tasks like "Create social media thread," "Design infographic," or "Write a summary blogpost."
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They can transform your concepts into a coherent and compelling narrative. They can present complex concepts clearly and understandably. Whether you need assistance with a novel, blogposts, speeches, or marketing materials, they can tailor their writing style to suit your requirements.
Its goal is to help users understand a product, concept, or subject. Technical BlogPosts or Knowledge Base Articles Technical blogposts and help center articles are great examples of technical writing that aligns with marketing. What’s the Main Goal of Technical Writing?
Whether it’s choosing the right product, selecting a service, or simply understanding the differences between two options, review, comparison, and versus blogposts serve as valuable resources. Crafting Comparison and Versus BlogPosts When it comes to comparison and versus articles, the approach is more focused.
From physicians needing autobiographies to professional athletes needing memoirs to corporate creatives with a fiction novel concept, I’ve written for them all! All I do is write and edit — mainly books, but also magazine articles, blogposts, social media, and academic papers. What’s the one common denominator?
Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. The Scrum concept revolves around iterative, incremental delivery. Research keywords for the blogpost. Write the blogpost.
Whats more, the blogpost follows basic search engine optimization. For instance, meta tags use the target keyword: Plus, the title is in an H1 tag: And the internal links guide readers and search engines through a logical path: These are SEO best practices that help rank blogs for relevant keywords. Without being pushy.
In this blogpost, we’ll discuss strategies for using Google Scholar to find marketing content ideas and research, plus tips to be successful. This is a great way to find related concepts to improve the quality of your article. Creating content can be one of the most effective ways to promote your business.
Instead of only presenting statistics and dry scientific data, it repeats important words, illustrates concepts through analogies, and simplifies key concepts in a way that makes the essay easy to comprehend. These are known as rhetorical devices. Climax: Gradually building intensity in subsequent sentences for dramatic effect.
A science-backed approach to writing for impact Today’s blogpost is inspired by the book Writing for Impact by Bill Birchard. Sensory words don’t just work with physical products like the iPhone; they’re also powerful in combination with abstract concepts. But good writing is not just about emulation and intuition.
Understanding Topical Authority and E-E-A-T First, lets formally define both concepts so that you can understand: How theyre similar How theyre different How they work together to boost your SEO Lets start with topical authority. What is topical authority, and what does it have to do with search rankings?
It’s a legal concept used in both criminal and civil courts. You’ve likely encountered it in conversations, blogposts, online discussions, and even from high-ranking officials. Instead, they shift the burden of proof to the other party, implying that a lack of proof to the contrary means their claim must be true. .
Like an academic essay, a reflective essay can discuss ideas and concepts from books, literature, essays, or articles. For example, a college applicant might write a reflective essay about how moving every few years because of their parent’s military service impacted their concept of home.
When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. to demonstrate how the right request made in the right way improves your odds of getting text you can use in your blogpost.
Imagine reading a blogpost that simply lists facts and information. Now, picture reading a blogpost that begins with a captivating story, setting the scene and introducing relatable characters. In this blogpost I’m going to discuss how to use different elements of storytelling in content writing.
Reasoning prompts Reasoning prompts ask the generative AI tool to draw logical conclusions and inferences about a given concept, problem, or scenario. Comparison prompts If you want to compare the attributes of different objects, concepts, products, ideas, or other variables, consider using a comparison prompt.
His SEO recommendations included avoiding jargon, explaining concepts in a straightforward way, and keeping sentences and paragraphs short and scannable. Featured snippets appear on page one of Google and often describe a difficult or technical concept in a simplistic way. You can also use bullet points to avoid walls of text.
Someone else may publish a related blogpost linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blogpost. What might this look like?
Those are the topics and concepts you want to highlight in your frequently asked questions to give warm leads an extra push. Categorize by Concept. If there are deeper details they can explore in another format, such as a blogpost, white paper , or video, be sure to send them there using CTAs to “related content.”
Text Optimizer: Include related keywords and concepts. You can analyze those search snippets and extract related terms and concepts. But here are some tips on what you need to do (along with some resources for further reading): Add new content sections covering the new concepts and terms you’ve discovered.
In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blogpost, videos, a free ebook and other content. The urge to belong is related to the concept of social proof. But, it’s a different ball game today.
If you think of a brilliant new idea for an SEO blogpost, you will have a system for capturing that concept before you forget it. Try organizing your blog ideas into categories. You can also expand your idea pool by creating variants of concepts. In doing so, you turn one SEO blog idea into four.
Why do I have to send out a blogpost every time I release a new post or a push notification? I manually send out emails every time I write a blogpost because I know I can write custom copy that generates a 30% open rate and a high click rate. It should all be automated. And no, I don’t mean in a templatized way.
Innovative BlogPosts Your blog isn’t just a play for search engine optimization (SEO). Posts can be written to communicate your industry expertise. The blog previews the new landscape in which backlinks aren’t enough to win at SEO. Referencing case studies from his own blogposts.
For example, “SEO” is too broad to be a helpful focus keyword for this blogpost. However, a keyword like “SEO blog outline” is more specific to the content of this blog—that means users who search for “SEO blog outline” are more likely to be looking for articles like this one.
This could mean different types of work (like blogposts, websites, or marketing materials) or projects for different industries. Share valuable content Regularly post articles, tips, or insights related to writing on your social media profiles. Diversity matters. If possible, include a variety of projects to show your range.
To succeed with that, SEO copywriters should understand the concepts of E-E-A-T and search intent. Informational intent) Do they want to compare several products, concepts, etc.? Say I write a blogpost about cars. …And convinces them to take the desired action. Do they look for general research?
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