Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

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Content Creator Script Editorial Team Portfolio 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. The sales team can’t tell the editorial team what to write. Content syndication. Click To Tweet.

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Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

APRIL 20, 2018

Reuse high-quality #content across channels and formats to give it new life, says @irinaweber048. HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). I love using Airtable to create an organized content database. How do you recycle your content?

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Editorial Team Content Social Media Content Creator 108

Content Marketing Institute

JUNE 18, 2018

It doesn’t give much freedom to content creators. . Have you been using video content on your site lately? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

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Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

MARCH 5, 2018

Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. No one post can provide all relevant tools in the space.

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Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

DECEMBER 4, 2018

Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams. Are clicks the goal?

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Content Editorial Team Entertainment Content Creator 103