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The content author will (or should) ask these questions to understand the audience for the writing. Content Creation The primary responsibility of a content author is to create high-quality, original content. This can vary from blogposts to web articles, newsletters, and social media posts.
If you’ve ever created a simple website or published a blogpost, then you’ve probably used a contentmanagement system … The Beginner’s Guide to Using a ContentManagement System Read More » The post The Beginner’s Guide to Using a ContentManagement System appeared first on.
We all know that writing quality content takes time. Have you ever written a solid blogpost in 30 minutes or less? Content doesn’t have to be complicated, but it does have to be quality. With a good content strategy and the right tools, you can write faster and smarter. If not, I can show you how!
Comment on other people’s posts and create posts that showcase your service. If you’re pressed for time, you can repurpose content for a LinkedIn post. I often do this with my Medium blogposts and some emails. Another way I save time is by scheduling my posts for the week.
In today’s digital landscape, creating content that stands out and captures the attention of both your target audience and search engines is crucial. Optimizing a blogpost to captivate your audience, rank well on search engines, and provide a seamless user experience requires a harmonious blend of copywriting, SEO, and UX/UI design.
This is especially so when managing large teams of writers, editors, and designers. That’s where a dedicated contentmanager becomes essential. A contentmanager can be the key to getting the most out of your outsourced content team by ensuring quality and efficiency.
What should you do if your site has excessive quantities of old blogposts? Why bother addressing old blogposts? On many sites, the sheer number of pages are the biggest reason to consider improving or scaling back old content. Are they okay just sitting there? Do you need to do something about them?
I don’t often hire writers, but when I do, I am surprised at how often they make excuses and don’t give me the finished blogpost on time. Lauren Lang , director of content for Uplevel says she looks for writers that commit to what they say they do. But many writers don’t do this!
Contentmanagement platforms. Content is what drives the web, and one of the oldest yet still most relevant forms of content is the blogpost. Considering blogging is such a crucial part of the web, some website builders have been designed with a contentmanagement system in mind.
Blogging Art and Science — The Best Practices You see, blogging is a blend of art and science. You may want new blogposts on your website daily, twice a week, three times a week, or once a week. You might want those posts cross-promoted on your social media platforms. It takes know-how.
As an author myself, as well as a book editor, ghostwriter, and literary marketer, I’m not sure how I could reach local, national, and international clients without the power of a WordPress blog! Your WordPress site blog is a powerful marketing tool that feeds search engines and draws traffic to your website.
Open your website’s contentmanagement system and open the HTML side of the blog or web page. Schema markup: You can add videos to your site’s schema, which may help your content rank for AI overviews and knowledge graph search results. In turn, Google sees this as a sign that people like your content.
Creating content can be one of the most effective ways to promote your business. In this blogpost, we’ll discuss strategies for using Google Scholar to find marketing content ideas and research, plus tips to be successful. Let’s get started! How Does Google Scholar Work?
For content marketers, digital transformation (or digital marketing transformation) focuses on driving change through digital tools. As a result, you can improve contentmanagement, distribution, optimization, and other tasks. Optimizing this content can further extend its lifespan, maintain engagement, and boost SEO.
For example, if I was writing a client blogpost on content marketing trends and one of my subtopics are mistakes in content marketing, I can search that term in Google to find a podcast. I found an organic ranking consulting firm Fractl and their podcast episode on common mistakes in content marketing.
If you use WordPress or a similar contentmanagement system (CMS), there are often plugins that make the setup process even smoother. This is especially true if you use a large hero image at the top of your pages or blogposts.
Pagination is easy in WordPress, and there are probably some short codes for the other contentmanagement systems that will make it easy to implement in those as well. All you need to do in WP is to put the entire series of articles into one post, then add [<! Watch obsession to new blog is OCD at its finest.
WordPress is my go-to for managing my NeilPatel.com blog as well as my other websites. This beginner-friendly contentmanagement system is a favorite amongst many, but how does it hold up against the trusted WordPress? Built-In Blog. There is no need to create a separate blog for your WordPress site.
Annie Blay , Travel Blogger + Freelance Writer, Your Friend the Nomad Find an Ideation Partner – ChatGPT for Writer’s Block As a professional blogger, one way I utilize ChatGPT is as a powerful content ideation and collaboration tool. When I need fresh and creative ideas for my blogposts, I turn to ChatGPT for inspiration.
You can even use the tool to write a blogpost based on the themes discussed in a sales call. also streamlines the research and content creation process with a chat-based interface. Jasper: Best for Streamlined ContentManagement G2 Rating 4.7 Chat-Based Research Copy.ai
CMS stands for a contentmanagement system. By definition, it’s software that allows you to create, manage, and share your brand’s content. It also makes it easy for you to search through your content for reuse and resharing, create SEO-friendly content, and more. What is a DXP, and why does it matter?
If your website has a blog, you shouldn’t write blogposts and optimize them for keywords later. Instead, do it the other way around: use keyword research tools to give you ideas for new blogpost topics. Of course, keywords should be throughout your content, including website copy and blogposts.
Even as I write this blogpost, Contently uses NLP to track my use of passive voice, misused words, hidden verbs, and possible instances of plagiarism. SEO optimization: Tools like Yoast , a WordPress CMS plugin, analyze landing pages or blogposts to determine their SEO “score” and readability.
To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest. Set Content Goals. BlogPosts.
In this blogpost, we’ll explore how freelance writers can leverage LinkedIn to find and pitch potential clients effectively. To connect with decision-makers directly, filter by job title, focusing on roles like “ContentManager,” “Marketing Director,” or “Editorial Lead.”
Want to see how your latest blogpost was shared across social networks? Social Mention allows you to search across multiple types of networks including blogs, microblogs, bookmarks, comments, events, images, news, and more. Find industry-related blogs and posts using the following search engines. Social Mention.
The gated content also covers 85 positions in the creative and marketing industry and details the highest, middle, and lowest compensation rates for each job. Median salary for a #contentmanager is $62,750, @CreativeGroup 2019 #salary guide. HANDPICKED RELATED CONTENT: How to Measure Your Content Marketing Effectiveness.
Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blogpost? Example: <meta property=”og:url” content=”[link] /> og:type. Sharing on social media, of course.
Digital asset management (DAM). Enterprise contentmanagement. Oracle WebCenter Content. IBM FileNet ContentManager. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. No one post can provide all relevant tools in the space. PathFactory. InsideSales.com.
You’ll always have more to say than can fit in a tweet or Instagram post. With a website or blog, you have a place to direct your social followers as you gain them. Personally, I’m a huge fan of blogging. One of the best contentmanagement systems for creating either a website or blog is WordPress.
We also work with a content agency that produces roughly four posts monthly and one freelancer who produces two content refreshes every month. At larger companies, there are entire teams dedicated to editing blogposts and who focus on publishing — not so for us. Featured? (a
WordPress is a contentmanagement system best for those who value flexibility and versatility. From switching templates after the website goes live to improving site security and adding forms to blogposts, WordPress allows you to modify your site in ways that are impossible with Wix. WordPress or Wix: Which is Better?
Do extensive competitor research when writing a new article, blogpost, or copy for a webpage. One of the easiest ways to do this research is to take the target keyword you plan to write on, google it, and read through the posts or pages of the sites that rank for that keyword. . Angela Ash, ContentManager, Flow SEO.
For instance, someone just becoming problem aware is likely more drawn to educational content that helps them understand the issue, while someone ready to make a purchase is more interested in a special offer or discount. Sign up for The Content Strategist Newsletter to get content strategy tips delivered to your inbox weekly.
But, if you insert a tall image directly into a blogpost, it’ll take up a lot of real estate. The solution is uploading the tall Pinterest image below the first picture of your post. CoSchedule is a simple, integrated social media and blog publishing calendar. Pro Tip: One-Pixel Pinterest Image. Followerwonk.
It depends on if you know how to use SEO and your contentmanagement system. SEO descriptions on Squarespace are only available for blogposts, events and products in version 7.0. You will also need to post relevant content that contains these keywords regularly. Is Squarespace good for SEO?
Most ContentManagement Systems (CMSs) have built-in 404 and 410 error pages. To make the most out of your 404 pages, I recommend adding a few related blogposts or providing a search feature or tool. Both of these error codes tell Google to stop indexing the URL, which is the outcome you want in either case.
That said, given the variety of schema markups — each with its own unique formatting requirements and limitations with certain contentmanagement systems — getting started can feel overwhelming. One of the first (and most crucial steps) of leveraging schema markups involves identifying the most appropriate one for your content.
In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blogposts, videos, photography, and reels. Influencers can also create such content, but they’re better known for their connection to their audience (i.e.,
social media post, blogpost, newsletter, press release), but the overall brand voice will be your writers’ guiding light. Perhaps your tone is casual and conversational in blogposts, but witty in social media posts. The way your content flows is largely dependent on its formatting. Voice and Tone.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. They all use the WordPress contentmanagement system (CMS) to power their websites. We optimized on-page SEO, built links , regularly published blogposts, and optimize for user signals.
As previously mentioned, and as shown in the screenshot below, you get this data from Google Analytics by clicking on Behavior > Site Content > Content Drilldown. With this data, you can find answers to questions like these: Did you craft a blogpost that brought on a huge spike in traffic?
How to Add an H1 Tag to a Website Page Here’s how you can add an H1 tag to a website page across different contentmanagement systems (CMS). How to Add an H1 Tag in WordPress Most WordPress themes automatically assign H1 to the page title for both blogposts and other website pages. Select “ Edit Text.”
It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level contentmanagement possible. HANDPICKED RELATED CONTENT: 7 Content Marketing Tasks to Automate Right Now. Click To Tweet.
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