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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

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Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. 2 ranking for “pharmaceutical careers” (1,300 monthly searches): [link]. 17 SEO Misfires to Avoid With Website Content Marketing.

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Medical Writing Jobs 101: How to Find a Great Job (& Get Hired)

Smart Blogger

The worldwide market for technical medical writers was about $3.7 This doesn’t include positions such as writing advertisements or blog posts. They work for clinics, pharmaceutical and medical device companies, and health care organizations. billion in 2021 and it is expected to grow to over $6.5 billion by 2026.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. We’ve all had to remove these types of comments from blog posts and social media comments. However, these types of links tend to be related to your content marketing strategy.

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How to Expand Your Reach and Get Freelance Clients Globally

Freelance Writing Jobs

For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blog posts or white papers for tech companies. Once you’ve identified potential niches, research their demand in the global market. Next, create a content marketing plan.

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Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.