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It’s a mistake to write 2,000-plus-word blogposts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Last week I was involved in a number of conversations with readers about blogpost length and whether it was better to write longposts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. What About Series of Posts?
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Enter: Content repurposing. When should you repurpose content?
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Here are some examples: Is there anything I can do to help with your content? or something similar.
million blogposts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. In this blog, we’ll show you exactly how to write an article that does just that—in seven steps.
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blogpost to populate their email list while another might need a landing page for their latest lead magnet. Here are some examples: Is there anything I can do to help with your content? or something similar.
Browsing content on mobile devices comes with its unique challenges. Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? Once you have your technical details ironed out, its time to dig deeper into your content on the device and how people interact with content on their smartphones.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.
If you own a company and are interested in starting a blog, what should you know? Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? What content should you publish? Should you write it in-house, or outsource the work?
Especially as it relates to our content. No piece of content lasts forever. YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. You need to create content to stand out in your field, but again… Who has the time??
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
How long should a blogpost be? It’s a conundrum that many bloggers face, and the answer is crucial to your blog’s success. So, are you ready to optimize your blogposts and keep your readers hooked? Master the Art of Engagement It’s time to rethink the way we view blogpost length.
Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).
Sites with great content are the types of things you know when you see them. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You just do.
Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. This blogpost will show you why that’s true.
Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?
As you embark on your blogging journey, the question of “What should my first blogpost be about?” The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? Luckily, I have 12 years of blogging for successful brands behind me.
Content strategy services are more in demand than ever before. That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content?
When building your brand’s online presence, content is crucial. For many, that means a focus on blogging. Research states that 56% of marketers who leverage blogging feel it’s effective. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content.
Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. For instance, Mark Manson’s blog reads like a conversation with his readers because he addresses readers directly. We’ve not learned how to write compelling content. Ask questions.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. What Is the Right Way To Make a Blog?
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Moreover, with a projected value of $600 billion by 2024 , the content marketing industry is poised for sustained growth. However, as the digital landscape evolved, so did content marketing strategies.
We’ve come a long way since then. Today’s tools use a combination of AI, predictive analytics, and Natural Language Processing to generate original content. Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blogposts, job descriptions, and more.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Let’s dive into the latest findings about marketing communication and explore how AI might just be the solution they need to deliver high-quality content at scale.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.
Content marketing is entering a dangerous new phase. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. But despite this insight from the technocrats and the observers, content marketing is not going away any time soon.
The content production process is one of the biggest pain points for marketing teams. It can often be long, slow, and difficult to scale. Then we’re sharing specific AI prompt examples that marketing teams can use to scale high-quality content production. Specify the goal, topic, and any nuances of your content.
By now, you’ve probably tried your hand at a few AI content platforms. That’s why in this blogpost + video, we will delve into two popular AI-driven solutions: ChatGPT by OpenAI and Content at Scale. Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs.
A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. BlogPosts & Articles.
Artificial intelligence has shaken up content creation forever. Now we can write headlines, social media posts, emails, and even long-formblogcontent 5-10x faster. My friends, the time is NOW for adapting your content creation to include AI technology. It’s beyond incredible. It’s eye-popping.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. With the correct approach and mindset, you can consistently develop interesting blogposts for your readership. Know Your Target Audience 2.
On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. Here’s a little secret: Most sites are looking for the same benefits, such as: content relevant to their site detailed content well-written content a legitimate site. Write Relevant and Competitive Content.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Below, Ill walk you through the main content distribution channels and the steps you can take to maximize your reach with each one. Like your website, blog, and social media accounts.
I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. With all this AI writing content it will force us to have more relevant services. For me, it has dramatically changed how I write content and how much I can write every day. I do use Copyscape to run my content through.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blogposts under your belt. If you’ve ever wanted to know how to monetize your content. Expand your empire with personal Zoom or Skype cooking classes.
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blogpost, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Choose Content Topics Carefully 3.
Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. The purpose of content can be to educate, entertain, or invite conversation with the reader.
In this blogpost, we’ll help you discover and discuss how you can grow your business without picking up the phone or delivering a canned sales pitch. Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Use Guest Blogging to Widen Your Reach 5.
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