Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

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Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

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Backlinko

NOVEMBER 29, 2024

million blog posts get published. We’ve also shared proven blog post templates we use to structure our articles. Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. Every day, over 7.5 But how many of them actually get read?

Writing 102

Writing Keywords Script SEO 102

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

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Storytelling Search Engine Optimization Finance Content Creation 52

Neil Patel

OCTOBER 5, 2021

There are close to 8 million blog posts published a day. Great Content Marketers Are Creative and Imaginative. In a world where information overload is a threat, creating content that rises above the noise takes creativity. Creativity and an imaginative mind are vital qualities you should look for in a content marketer.

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CoSchedule

FEBRUARY 27, 2023

Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. What Makes CoSchedule’s Blog Great? Each blog post must offer thorough, ready-to-implement advice.

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Express Writers

DECEMBER 24, 2024

Conversely, they blur the line between human creativity and machine-generated text. Focus on storytelling and cultivating a genuine connection that will keep people returning. So, get those creative juices flowing and develop a clear, detailed example that AI would have difficulty dreaming up. Of course not!

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Enchanting Marketing

SEPTEMBER 24, 2024

You see, I thought I could re-purpose a blog post and turn it into a carousel. And our creative struggles are part of being human. I never saw myself as a storyteller I thought storytelling was for real writers. You only need to know a few storytelling techniques and frameworks. Next, I go back to my story.

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Storytelling Projects Construction Creativity 130

Credible Content

MAY 30, 2023

Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Embrace curiosity, open-mindedness, and a willingness to explore new ideas.

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Credible Content

MAY 25, 2023

As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Good copywriting is not just about creativity and persuasion; it also requires a solid foundation of language and grammar skills. Innovative approaches to messaging and storytelling.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Brafton

DECEMBER 12, 2023

Good news: You don’t have to be a creative writing expert to tell a great story. Bad news: Anyone can write a blog post, type something up for social media […]

Storytelling 74

Storytelling Social Media Creativity Media 74

ContentWriters

APRIL 9, 2025

Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Technical Blog Posts or Knowledge Base Articles Technical blog posts and help center articles are great examples of technical writing that aligns with marketing.

Writing 64

Writing Marketing Medical Education 64

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 105

Neil Patel

MARCH 30, 2021

In the marketing world, they’re often referred to as “creatives.” If you’re a blogger, freelance writer, or online business entrepreneur, you can become a sought-after copywriter when you develop your creativity and perfect your writing skills. For example, one of the most popular posts on HubSpot is a number-type headline.

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Copywriter Copywriting SEO Writing 144

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

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Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. How will our creative efforts align with our strategic goals? Aligning creativity and strategy.

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Copywriter Collective

MARCH 7, 2025

Expanded Service Offerings Freelancers with unique storytelling and content narration styles are high in demand. Having videos inside your blog post or on your website will improve your ranking and, subsequently, the chances of customers finding you. In a breath, you can post your videos on YouTube and Instagram.

Copywriter 52

Copywriter Copywriting Sales Script 52

Neil Patel

JULY 9, 2021

Here’s what Vince Soliven, the executive creative director of the campaign, said about it: When you have a social media star who is ‘a regular person,’ it bridges the gap for the consumer. Use this to your advantage by having your influencers create sponsored posts for your brand. Storytelling increases conversions.

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Storytelling Creative Director Social Media Search Engine Optimization 145

Neil Patel

MAY 10, 2021

One way to achieve this is through advertisements that hit the spot creatively. Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. Use Visual Storytelling. Brands have used storytelling for decades. However, what does visual storytelling mean?

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Food Ads Storytelling Social Media 101

The Hoth

JANUARY 7, 2025

Thats why they use creative tactics like distributing press releases to generate buzz amongst online journalists. Bearing that in mind, static blog posts that dont contain any images or videos arent the way to go. Blogs can work, but they should be detailed ultimate guides and helpful how-tos that teach readers new skills.

SEO 59

SEO IT Social Media Brand Awareness 59

Neil Patel

NOVEMBER 24, 2020

Think about it on a smaller level, such as when you’re reading a how-to blog post. Most of of these posts are geared toward average readers. Storytelling is a powerful marketing strategy. Case studies, like blog posts, should be scannable and easy to read. Tell the Story from Start to Finish.

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Manufacturing Healthcare Brand Awareness Text 145

ProBlogger

FEBRUARY 13, 2013

Let your creativity shine through the actual story being told, not in how you decide to structure it. When you try to get cute with plot structure and other storytelling staples, you’ll risk losing people rather than creating something memorable. Get more from Greg on the Help Scout blog.

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CoSchedule

FEBRUARY 20, 2023

Retaining the human element when using AI tools is crucial to ensure your social media captions are original and creative. Use storytelling: Storytelling is a powerful tool for capturing attention and building emotional connections with your audience. Source Copy.ai and Jasper.

Social Media 114

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Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

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Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. Interactive content can stand out more and be more memorable than static content.

Content Marketing 110

Content Marketing Retail Marketing Storytelling 110

Contently

FEBRUARY 18, 2025

Think of it like a media intern whos been handed every past edition of The New York Times , Wikipedia, and thousands of blog posts to skim through. AI-generated blog posts can now be informed by the latest trends, rather than recycling stale best practices. Its not fact-checking. But not all AI is created equal.

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Credible Content

JUNE 23, 2023

A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!” A blog post that says “The One Thing You Need to Do to Achieve Your Goals in 2021” and reveals a secret tip and a call to action to join a coaching program.

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Copywriter Copywriting Promotion Persuasion 130

Content Marketing Institute

JANUARY 8, 2019

They create an opportunity for creative storytelling. And, since stories can help conversions , landing pages are ripe for good storytelling. Custom illustrations on landing pages are ideal for engaging storytelling, says @sara_mcguire ? Click To Tweet. Use icons to replace or reinforce text.

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Smart Blogger

JUNE 7, 2023

Ah, the magic of creative writing! If you’ve ever felt the thrill of turning an idea into a story or a thought into a poem, then you understand the allure of creative writing. What is Creative Writing? (& What it Isn’t ) At its heart, creative writing is all about storytelling and expression.

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Creativity Writing Entertainment Construction 52

Content Marketing Institute

JANUARY 16, 2018

Get Inspired: 75 (More) Examples to Spark Your Content Marketing Creativity. Do you publish a new blog post every Wednesday? Place higher value on creative output. In other words, they care about things like powerful storytelling, great writing, strong design, and quality video. Almost all (96%) of U.K.

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Buffer

OCTOBER 27, 2016

There’s so much content in the social media space, so how we can get more creative with the content we share? Even better: creative use of line breaks (on Twitter).” Also content that fuses personality & storytelling.” Q4: There are so many blog posts about similar topics out there.

Creativity 52

Creativity Content Social Media Storytelling 52

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give reality a little creative license. Artificial intelligence in many forms. SarahMidMO Click To Tweet.

Brand 111

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Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. If you’re not convinced yet, any blog post on content marketing statistics will quickly change your mind. They don’t want spam clogging their inbox.

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iWriter

AUGUST 18, 2024

Do they prioritize SEO, audience engagement, or brand storytelling? Whether it’s blog posts, web copy, or social media content, each piece should reflect quality and engagement. A diverse range indicates flexibility and creativity. Collaboration also fosters creativity. Discuss specific objectives as well.

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ContentWriters

DECEMBER 13, 2023

Examples of content include: Blog Posts White Papers News Articles Case Studies Social Media Posts Similarities Between Copywriters and Content Writers There are many similarities in the skills and functions of those who excel at copywriting vs content writing. Ongoing, quality content sets you up for future sales.

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Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. The Washington Post and Heliograf. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Copywriter Collective

AUGUST 20, 2024

Say I write a blog post about cars. “Thanks” to the focus on keywords and other technical aspects to follow for pleasing Google’s algorithms, it seems like a niche that gives no place for a writer’s creativity and freedom of expression. But it isn’t.

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