Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers.

Proofreader 110

Proofreader Government Medical Editorial Team 110

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. TF-IDF stands for term frequency-inverse document frequency. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

AUGUST 23, 2018

Now that you know a few tools you can use to strengthen your content marketing team, here are a couple actionable tips you need to have if your team is to fully benefit from their learning opportunities. If you don’t know what you are doing, your team won’t know what it is supposed to do. Do you have a tip for the list?

Content Marketing 110

Content Marketing Marketing Editorial Team Search Engine Optimization 110

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

JANUARY 25, 2018

Document how people find their way to the content. Document the characteristics of audio or video files you want to capture. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content 111

Content Editorial Editorial Team Social Media 111

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. (To Repackaging.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

MAY 21, 2018

To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

SEPTEMBER 10, 2018

Document everything you learned. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. You can add a few “immediate opportunities” bullets that may lead to follow-up. Rewrite, then teach.

Content 107

Content Editorial Team Banking Editorial 107

Content Marketing Institute

JULY 17, 2018

You will see the number of pages and documents Google has discovered. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Google may email you directly. You don’t want that number to decrease.

SEO 107

SEO Editorial Team Keywords Engineering 107

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. No one post can provide all relevant tools in the space.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

OCTOBER 26, 2017

HANDPICKED RELATED CONTENT: How to Document Your Content Marketing Workflow. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Be passionate about your work.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. Wednesday, a blog post happens.

Promotion 51

Promotion Editorial Content Social Media 51

Content Marketing Institute

JANUARY 26, 2018

But before you even think about evolving your approach to your content calendar, make sure you’ve documented your content marketing strategy. Before you think about a better content calendar, you need a documented #contentmarketing strategy. No one post can provide all relevant tools in the space. KMoutsos Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Backlinko

MARCH 26, 2025

Through a LONG chat and many pauses of me returning to my document, we landed on an outline. Blog posts. I could add more perspectives by surveying our editorial team about how they use AI. When our editorial team finished the AI usage survey, I faced this exact situation. Academic papers.

Writing 78

Writing Content Editorial Team Concept 78

ContentWriters

MARCH 14, 2025

Unlike individual freelancers, these agencies maintain networks of vetted writers and editors or in-house teams who work together to produce various types of content, from blog posts and landing pages to white papers and case studies.

Writing Services 59

Writing Services Writing Content Content Creation 59