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More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blogpost needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.
From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. For other great resources on how to start a podcast, check out this post from Pat Flynn and this amazing resource from John Lee Dumas. No one post can provide all relevant tools in the space.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorialteam what to write. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories.
When I’m in super-focused research mode, listening to a blogpost also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space.
HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. productivity Click To Tweet.
Please note: All tools included in our blogposts are suggested by authors or sources, not the CMI editorialteam. No one post can provide all relevant tools in the space. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute.
Then I came across a blogpost describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Here are a few more examples of automatic zaps you could create: Publish your WordPress blogposts to your Scoop.it Get Slack notifications for new comments on your WordPress blogposts.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Let me know in the comments. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. What are your experiences with Instagram? What tips do you have?
In this post, I help you make sense of two influencer marketing tactics – the roundup blogpost and the influencer-authored blogpost. It’s simple in concept: Feature the thoughts of several industry influencers in a blogpost or some other form of content to drive earned media traffic and brand awareness.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blogposts through social media. Click To Tweet. Email-generated content ideas.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blogpost. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space. Cost: Free.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Let me know in the comments. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Over to you. Any other Instagram Stories hacks you know?
Use as a blogpost. Blogposts incorporating video attract three times as many inbound links as those without video. Your live content is great fodder for a blog article, especially when combined with the questions and comments that came through while you were rolling. On Facebook, it’s in your video edit window.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Share your thoughts in the comments below. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Register today. Cover image by Joseph Kalinowski/Content Marketing Institute .
As a general rule of thumb, we aim for a reading level of grade eight for our blogposts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blogposts written by structural engineers.
HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
It expanded the subtopic into a blogpost by adding more context, “How to fight gingivitis in three easy steps.”. If you don’t have a guide or e-book, consider reverse engineering one through a series of related blogposts. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The key is to include monitoring-related content in your content planning. Are you utilizing your reputation monitoring in any creative way?
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. What tools would you consider using for your social media strategy? What other tools would you add to this list? Share your thoughts below!
Please note: All tools included in our blogposts are suggested by authors (or, in this case, survey respondents), not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology.
For example, when you publish a new blogpost (“this”), an update automatically posts to Twitter (“that”). IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: Best Content: How to Brainstorm Ideas. Do you have a tip for the list? Let me know in the comments.
If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can mention all relevant tools. The good news is, when it comes to existing ranking pages, it’s mostly about tweaking and expanding your existing copy rather than writing from scratch.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. What’s in your keyword research toolkit this year?
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. With that decision and following the tips provided, you should have no trouble engaging your webinar audience in the future. Got any questions?
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Here’s an excerpt from Alana’s talk: HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future.
Most of the 4 million blogposts published each day get lost in the noise. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Create utterly original, standout, creative content.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: 7 Content Marketing Tasks to Automate Right Now. 11 Content Curation and Collaboration Tools to Save You Time.
You write more blogposts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blogpost. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Social media posts.
In a Google Webmaster Central Blogpost , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Please share your thoughts. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. It would be great if you could share what they are and how you track them in the comments.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. What about you? HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams.
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