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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

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How to Develop and Grow a Successful Podcast

Content Marketing Institute

From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. For other great resources on how to start a podcast, check out this post from Pat Flynn and this amazing resource from John Lee Dumas. No one post can provide all relevant tools in the space.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories.

Audience 110
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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space.

Marketing 107
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How to Find and Reuse Your Best Content [Tools]

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. productivity Click To Tweet.