Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage. Update and expand existing posts. GrowthHackers.

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 102

Editorial Team Editorial Content Content Creator 102

Content Marketing Institute

DECEMBER 15, 2017

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. They’re genuine fans who engage with the brand. What are the risks of engaging micro-influencers? No one post can provide all relevant tools in the space.

Recruitment 102

Recruitment Marketing Editorial Team Editorial 102

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. This way you: Encourage your promoters to engage with your site (by sharing the content asset in which they are included). Click To Tweet.

Brand 106

Brand Content Editorial Team Social Media 106

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. No one post can provide all relevant tools in the space. ChristinKardos Click To Tweet. Mind the machine.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

JANUARY 22, 2018

One of the most engaging webinar formats, it also presents a chance that the guest goes off script. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate. Q&A #webinars w/ an industry expert lead to a high engagement rate, says @shane_barker. Interview webinars.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

MARCH 5, 2018

Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Share how you’re using it in the comments.

Editorial Team 110

Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. Workflow automation: IFTTT.

Content Marketing 103

Content Marketing Proofreader Marketing Content 103

Content Marketing Institute

FEBRUARY 15, 2018

Maybe you want to measure engagement (such as time spent on site or social shares ). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Perhaps you want to measure conversion data.

Editorial Team 109

Editorial Team Content Editorial Content Marketing 109

Content Marketing Institute

OCTOBER 15, 2018

Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers. No one post can provide all relevant tools in the space.

Proofreader 100

Proofreader Medical Government Editorial Team 100

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 112

Editorial Team Storytelling Text Editorial 112

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. By discovering new content ideas , tracking branded content, and analyzing top brand leaders and competitors, this tool will improve your content engagement. No one post can provide all relevant tools in the space.

Social Media 104

Social Media Media Editorial Team Collaboration 104

Content Marketing Institute

JANUARY 15, 2019

Use as a blog post. Blog posts incorporating video attract three times as many inbound links as those without video. Your live content is great fodder for a blog article, especially when combined with the questions and comments that came through while you were rolling. On Facebook, it’s in your video edit window.

Landing Page 105

Landing Page Editorial Team Editorial Brand Awareness 105

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 98

Editorial Editorial Team Collaboration Social Media 98

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. For example, it shows total engagement for each topic over the length of time you specify. A graph illustrates how the engagement for each topic shakes out over time. No one post can provide all relevant tools in the space.

Content 107

Content Editorial Team Keywords Construction 107

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

NOVEMBER 29, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Over to you. Any other Instagram Stories hacks you know?

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. Ability to re-engage your customers through push notifications. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

Editorial Team 98

Editorial Team Content Editorial Communication 98

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. The topic clusters model.

Content 107

Content Editorial Team Manufacturing Keywords 107

Content Marketing Institute

APRIL 12, 2018

“We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. An intent-to-leave pop-up that avoids interrupting readers while they’re engaged but shows up with the subscription offer before they navigate away. People want to engage in content.

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

JUNE 6, 2018

That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”. Learn what ads are driving your visitors, how they engaged with your content, and how each page served them.

Landing Page 103

Landing Page Editorial Team Recruitment Editorial 103

Content Marketing Institute

MAY 28, 2018

The number of followers, replies, “likes,” retweets, and mentions are highly useful indicators of the level of engagement with your consumers. Now, let’s identify how to get the optimal engagement time on Twitter. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Social Media 107

Social Media Media Editorial Team Editorial 107

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. DigitalSTROM turned to writing algorithms to produce custom, engaging in-app reports for users, and even to construct email communication sent to users.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

DECEMBER 19, 2017

Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. To make sure we are transparent, an editor’s note with a link to the original post is included.). No one post can provide all relevant tools in the space. Repackaging.

Long Form Content 99

Long Form Content Editorial Team Editorial Content Marketing 99

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. This also helps us with user/reader engagement. Ideally, this idea will impact your industry and will engage and interest many companies.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

OCTOBER 25, 2017

You must have a good audience match for people to engage with your campaign. You must have a good audience match for people to engage when advertising on @Facebook. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. KarolaKarlson Click To Tweet.

Advertising 111

Advertising Editorial Team Landing Page Promotion 111

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. While on the surface this may seem efficient, the reality is that if you make a piece of content for several audiences it ends up engaging no one. Metrics like engagement rate (i.e., Let me qualify that.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

SEPTEMBER 7, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. brandmonitoring Click To Tweet. Google Alerts.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

DECEMBER 4, 2018

Clickbait has one motivation – to entice users to click on a link/video by using highly engaging headlines and thumbnails, says Matt Slaymaker of Folsom Creative. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What about you?

Content 103

Content Editorial Team Entertainment Content Creator 103

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Instead, your user intent profiles should focus on stages in the funnel: awareness, engagement, conversion, and referral.

SEO 106

SEO Editorial Team Editorial Search Engine Optimization 106

Content Marketing Institute

OCTOBER 26, 2017

Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. Discover an engagement cadence that works. Here’s the visual he uses (from Autopilot) to illustrate this point: He means, “You’re working in a time-space to engage your prospects. Click To Tweet.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

JANUARY 4, 2018

According to local SEO expert David Mihm, entity authority boils down to three major signals: a business’s name recognition locally (determined by online mentions), its reputation (do consumers and the media have positive things to say about it), and the level of engagement that business earns online. davidmihm Click To Tweet.

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

MAY 21, 2018

Sure, they might see the number of shares, but they don’t get to track their engagement from piece to piece or A/B headlines. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Writer 110

Writer Content Freelance Editorial Team 110

Content Marketing Institute

NOVEMBER 30, 2017

This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization. At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By No one post can provide all relevant tools in the space.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

APRIL 2, 2018

Engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The page’s visible content could remain until the title and URL changes affect search engine rankings and updated a little after that.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. No one post can provide all relevant tools in the space.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Production.

Marketing 110

Marketing Content Agency Content Marketing 110