Content Marketing Institute

APRIL 24, 2018

Identify a head term – an overarching keyword topic with high monthly search volume. Use the Keywords Everywhere plug-in to determine monthly search volume. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. 8+ Tools to Find Related Keywords for Your Content. Determine head term.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

JANUARY 7, 2019

Text Optimizer: Include related keywords and concepts. Serpstat: Research keyword gaps. Keyword gap research is a relatively new tactic allowing you to discover which keywords your competitors rank for while your page is nowhere to be found. To look at content gaps on a page: Search for the primary keyword in Google.

Editorial Team 104

Editorial Team Editorial Content Concept 104

Content Marketing Institute

MAY 23, 2018

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space.

Marketing 107

Marketing Editorial Team Editorial Text 107

Content Marketing Institute

AUGUST 23, 2018

Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. Discovery of keywords that have higher potential to rank.

Content Marketing 102

Content Marketing Marketing Editorial Team Search Engine Optimization 102

Content Marketing Institute

APRIL 2, 2018

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

SEPTEMBER 7, 2018

Before Google started hiding keyword data under “not provided,” monitoring branded searches was simple. You just had to look at your keyword data in the Google Analytics traffic report. Include keywords for as many variations of your brand name as possible. Keyword Planner. Sadly, tracking this used to be much easier.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 108

Editorial Team Content Social Media Content Creator 108

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. the main keyword and its synonyms).

SEO 106

SEO Editorial Team Editorial Search Engine Optimization 106

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 104

Content Creator Script Editorial Team Portfolio 104

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. Keyword volume is generally used to understand how popular a keyword is and to predict how much organic traffic a page would get if it ranked for that keyword.

Editorial Team 94

Editorial Team Keywords Medical Engineering 94

Content Marketing Institute

JANUARY 15, 2019

These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Use as a blog post.

Landing Page 105

Landing Page Editorial Team Editorial Brand Awareness 105

Content Marketing Institute

JUNE 29, 2018

Use contrast to add visual interest, but, more importantly, to direct the viewer’s eye toward key information, like keywords, icons, or data points. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Editorial Team 112

Editorial Team Storytelling Text Editorial 112

Content Marketing Institute

JANUARY 4, 2018

Also, keyword research is more important now than ever. Marketers can do strategic keyword research to discover which keywords in their space result in a featured snippet, then they can try to provide a better answer that’s marked up accordingly to grab that featured spot. answer box) at the top of search results.

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. You probably do too.

Pharmaceutical 84

Pharmaceutical SEO Editorial Team Editorial 84

Content Marketing Institute

JANUARY 24, 2019

You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags. No one post can provide all relevant tools in the space. Share your thoughts below!

Social Media 104

Social Media Media Editorial Team Collaboration 104

Content Marketing Institute

MARCH 1, 2018

Within two months, two of those three posts ranked on the first page of Google for their chosen keywords. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. No one post can provide all relevant tools in the space.

Brand 103

Brand IT Editorial Team Social Media 103

Content Marketing Institute

JANUARY 30, 2019

Watch the Google position movement for your keyword. In-team collaboration makes content asset planning easier because: A new checklist – based on the same template – is set up for each project (e.g., keyword research, writing, designing graphics, proofreading, social media marketing , and outreach).

Editorial 98

Editorial Editorial Team Collaboration Social Media 98

Content Marketing Institute

JULY 17, 2018

Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches. But that’s after the fact.

SEO 101

SEO Editorial Team Keywords Engineering 101

Content Marketing Institute

OCTOBER 24, 2018

Clustered keyword lists also help you create more in-depth and better structured content. . You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it. I explain in detail how to do that in this article.

Editorial Team 98

Editorial Team Content Editorial Communication 98

Content Marketing Institute

DECEMBER 19, 2017

Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making? Repackaging.

Long Form Content 99

Long Form Content Editorial Team Editorial Content Marketing 99

Content Marketing Institute

JUNE 25, 2018

It will show you sentiment, top keywords , links associated with your search, and the strength of that mention. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Click To Tweet.

Brand 106

Brand Content Editorial Team Social Media 106

Content Marketing Institute

SEPTEMBER 19, 2018

TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Click To Tweet.

Editorial Team 105

Editorial Team Content Freelance Contractor 105

Content Marketing Institute

JUNE 27, 2018

Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. domains) or keywords using a host of filters — like date, location, content type, and even word count — and then share that content directly to every imaginable platform: Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. The process is not too different from choosing your top priority SEO keywords. Here are a few: Roundup blog post. While the roundup is always nice for a blog post, you can aim higher.

Content 108

Content Editorial Team Promotion Social Media 108

Content Marketing Institute

JANUARY 25, 2018

You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Register today.

Content 109

Content Editorial Editorial Team Social Media 109

Content Marketing Institute

OCTOBER 8, 2018

Outrank a competitor for a valuable keyword. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Look at developing areas of the business – or your brand’s goals – for inspiration. Who’s it for?

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Cortex suggests colors, hashtags, keywords, image types, and publication dates and times. Production. Image source.

Marketing 110

Marketing Content Agency Content Marketing 110

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. These are longer phrases, using three or more keywords. We are discussing how to leverage the long tail within your blog. What did they leave behind? The long tail!

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Smart Blogger

NOVEMBER 15, 2022

You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Do they have a regularly-updated blog? Could you help them target certain keywords with their content? The positive result could be as simple as helping them boost monthly web traffic with a blog post.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. Wednesday, a blog post happens.

Promotion 51

Promotion Editorial Content Social Media 51

Content Marketing Institute

JANUARY 29, 2018

With a small editorial team also responsible for marketing materials, Contently uses content curation to maximize productivity, according to Editor-in-Chief Jordan Teicher. They ask employees to share their predictions and tips that the editorial team gathers and synthesizes into a listicle or infographic. Click To Tweet.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 108

Promotion Editorial Team Blog Blogging 108

Content Marketing Institute

NOVEMBER 27, 2017

It should satisfy the following conditions: Good organic traffic potential – Use Google Keyword Planner or another tool that monitors traffic by topic, and evaluate what’s been written on a topic. Choose a relevant keyword with less competition but good traffic. How to Make Your Blogs Funny Using Memes. Branching method.

Editorial Team 106

Editorial Team Post Content Creation Long Form Content 106

Content Marketing Institute

JUNE 26, 2018

Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 111

Editorial Team Content Editorial Landing Page 111

Content Marketing Institute

AUGUST 6, 2018

From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Social Media 111

Social Media Media Marketing Storytelling 111