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More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blogpost needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.
I handled the post-production. From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. The other half waits until Saturday when the show posts on the CMI site. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. See key content distribution terms near end of this post.). The sales team can’t tell the editorialteam what to write. There are variations of this arrangement.
When I’m in super-focused research mode, listening to a blogpost also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space.
Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Primary stories.
HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blogpost. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space.
But that doesn’t mean just posting any video on any page and expecting a return. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. It’s not about who has the most friends, but those whose friends are most likely to react when they post something on Facebook.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post Ready to Go Live? Share how you’re using it in the comments. Register today using code BLOG100 to save $100.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post How to Do a Content Audit in a Few Hours appeared first on Content Marketing Institute.
Please note: All tools included in our blogposts are suggested by authors or sources, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post Community Management: A Social Media Expert Spills Her Secrets appeared first on Content Marketing Institute.
Then I came across a blogpost describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. And quote posts are easy to put together. Zorzini shares how.
As a general rule of thumb, we aim for a reading level of grade eight for our blogposts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blogposts written by structural engineers.
For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Here are a few more examples of automatic zaps you could create: Publish your WordPress blogposts to your Scoop.it Get Slack notifications for new comments on your WordPress blogposts.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blogposts through social media. Click To Tweet. Email-generated content ideas.
Some believe it is a roundup post featuring industry experts and their insights. In this post, I help you make sense of two influencer marketing tactics – the roundup blogpost and the influencer-authored blogpost. Click To Tweet. Which is it? It can be all of them at the same time. Click To Tweet.
Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Branded hashtags make your @Instagram post easier to find for people who already know your company. TIP: Instagram limits users to 30 hashtags per post. Click To Tweet. The approach is simple.
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blogpost.
Does posting opportunities to job boards consume most of your hiring time? Because the students have great research skills, they helped create some of our best guides and comparison posts. HANDPICKED RELATED CONTENT: 13 Experts Share Their Best Tips on How to Build a Well-Run Content Team. Why it takes so long to hire.
We published lengthier e-books, practical templates , and how-to guides ; we also postedblog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute. Let me know in the comments.
Creating multiple variants of each tweet or social post lets you test the engagement level of each variation and develop your sharing strategies over time. hours, a Facebook post usually hits 75% of its maximum impressions, while Twitter engagements reach their half-life in only 24 minutes. Update and expand existing posts.
If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. To make a post stand out in your @Instagram Stories series, use a solid color background, says @OlgaRabo. Another cool Instagram tip for Stories is creating unique backgrounds for your fonts based on the color palette of the photo you’re posting.
Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags.
Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Plus, having the number of a post’s social shares in the sidebar gives you social proof your content is worth sharing, reading, or linking to. No one post can provide all relevant tools in the space.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. My favorite way to collect and publicize testimonials is through social media because it is: Believable and verifiable (anyone can see right away who posted them). Tweets into testimonials.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Help your team members expand their knowledge by attending Content Marketing World Sept. Do you have a tip for the list? 4-7 in Cleveland, Ohio.
In a Google Webmaster Central Blogpost , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space. Register today.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post 3 Tools to Make Your Editorial Calendar More Effective appeared first on Content Marketing Institute.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post 3 New Content Distribution Tech Trends to Embrace Now [Tools] appeared first on Content Marketing Institute. Please share your thoughts.
It expanded the subtopic into a blogpost by adding more context, “How to fight gingivitis in three easy steps.”. If you don’t have a guide or e-book, consider reverse engineering one through a series of related blogposts. No one post can provide all relevant tools in the space.
If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can mention all relevant tools. The post 3 Tools to Optimize Your Old Content to Build More Organic Search Traffic appeared first on Content Marketing Institute.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post Google Leaders Share How to Improve the Mobile Experience appeared first on Content Marketing Institute.
Editor’s note: You may have missed the original post when we published it a couple years ago. Amplify also allows you to track who’s sharing most often and who has the most successful posts. . For example, when you publish a new blogpost (“this”), an update automatically posts to Twitter (“that”).
You write more blogposts and social content to promote the original content and hope for small, incremental progress. In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Social media posts.
Most of the 4 million blogposts published each day get lost in the noise. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Create utterly original, standout, creative content.
Derek offers the example of a hypothetical article called Blogging Best Practices in 2013. Each subsequent year, you update a couple links and screenshots in the post and change the date in the headline. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blogposts are suggested by authors (or, in this case, survey respondents), not the CMI editorialteam. No one post can provide all relevant tools in the space. The post 100+ Tools Content Marketers Really Love appeared first on Content Marketing Institute.
Imagine you publish two blogposts. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post How to Stop the Vanity of Your Search Metrics appeared first on Content Marketing Institute.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post 4 Steps to Speed Up Your Website and Look Better to Google appeared first on Content Marketing Institute.
When you look at the library of content you publish, is it a string of somewhat-related blogposts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
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