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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Click To Tweet.

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

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How to Develop and Grow a Successful Podcast

Content Marketing Institute

From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi. The other half waits until Saturday when the show posts on the CMI site. ThisOldMarketing Click To Tweet.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. They give the steps to use earned and paid media promotion, too. Design elements or gather images for post (if needed). Give the post one last review and push it live.

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Improve Your Productivity With 8 Content Marketing Tools

Content Marketing Institute

Easil: Prepare your promotional imagery (free and paid versions). Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.