This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Click To Tweet.
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.
We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blogpost needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.
From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi. The other half waits until Saturday when the show posts on the CMI site. ThisOldMarketing Click To Tweet.
There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.
In this post, I help you make sense of two influencer marketing tactics – the roundup blogpost and the influencer-authored blogpost. They give the steps to use earned and paid media promotion, too. Design elements or gather images for post (if needed). Give the post one last review and push it live.
Easil: Prepare your promotional imagery (free and paid versions). Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.
Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Don’t forget to promote your livestream. Promote your #livestream. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blogpost. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Chances are, many of them can. Cost: Free.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorialteam what to write. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Click To Tweet. Content syndication.
Then I came across a blogpost describing how an online publication drove leads and built a multimillion-dollar business from Instagram. A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT. Engage and promote. The post had 3,762 “likes” as I wrote this article.
HANDPICKED RELATED CONTENT: 4 Unconventional Ways to PromoteBlog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Skillful Instagram Live. Conclusion.
Promoting the article. Once the articles are localized, promotion starts. The same promotion rules apply – promote to relevant audiences on platforms where you’re able to devote time. Promote #content to relevant audiences on platforms where you’re able to devote time, says @Stevenvvessum.? Click To Tweet.
If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. Please note: All tools included in our blogposts are suggested by authors or sources, not the CMI editorialteam. No one post can provide all relevant tools in the space.
On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Use as a blogpost. Create a landing page to promote text, audio, visual resources.
Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate).
Often, their promotion makes you anxious. You write more blogposts and social content to promote the original content and hope for small, incremental progress. Work together to promote it like crazy. Here are a few: Roundup blogpost. Find other brands or influencers with content about it.
With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Our lead scientist is responsible for the content from each experiment and I’m responsible for the promotion of each of those experiments.
The platform dictates structure, pricing, and promotion. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Have you been using video content on your site lately?
Perhaps your top-performing content should be promoted more or included as links in more related content. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Find internal supporters to help promote this content. Recognize that paid content promotion pays off. But the bulk of the content promotion budget rests in social. Choose the content you will (and won’t) focus on.
HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high. In a recent experiment, my client promoted two identical ad sets – only one targeted an audience 20 times wider.
Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. And then you hit a wall: You can’t find enough quality content creators to join the team. No one post can provide all relevant tools in the space.
Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet. Click to enlarge.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blogposts through social media. Click To Tweet. Email-generated content ideas.
I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more. One of my favorite uses of Google Docs is to create standard operating procedures for my team. Let me know in the comments.
Facebook postpromotion. Under the Publisher tab, you can schedule and organize your social media posts. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Influencer search.
planning, outreach, writing, link acquisition outreach, social media promotion), that it can be hard to identify the steps that really impact your ROI. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. Inadequate promotion. The old model sees videos uploaded with minimal to no coordinated promotional activity around it. Promote your #video like a movie distributor.
Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. says: It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. Promote your videos periodically.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blogpost framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
Wherever marketers create e-books, run webinars, promoteblogs, and craft events, artisans are hammering, hacking, and whittling the words. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign. These writers make content marketing run.
In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.
Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blogposts, emails, landing pages, videos, and advertisements. Promotion, the fourth category of the AI framework, relates to AI for social media. Production. Personalization.
Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. Post it in relevant Facebook Groups.
You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blogpost for them to publish. So, many writers won't accept pitches or ghostwriting, especially if it's promotional for you, because it risks their reputation and their career.
Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blogpromotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blogpost and wipe your hands clean, savvy marketers recognize that the work is only beginning.
How many times have you pondered over which images to use in a paragraph, blogpost, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blogpost. Beauty Matters: 3 Tips to Create Attractive BlogPosts.
Incorporate marketing promotion with care. The promotion is clearly defined as “ advertising ” so that the editorial line isn’t blurred. With a small editorialteam also responsible for marketing materials, Contently uses content curation to maximize productivity, according to Editor-in-Chief Jordan Teicher.
The subtle promotion is more effective if you’re looking to increase reach and drive traffic from Instagram Stories to your site or special offer. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
From there you can craft ideas on the type of blogposts you should write to generate traffic and leads. It’s helped me thrive and survive in the wilds of the digital world by creating social-sharing buttons – onsite, SMS, Flipboard, and WhatsApp – and tracking my social counts on blogposts. Twitter Promote Mode.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content