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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Click To Tweet.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

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Improve Your Productivity With 8 Content Marketing Tools

Content Marketing Institute

Easil: Prepare your promotional imagery (free and paid versions). Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Chances are, many of them can. Cost: Free.

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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. They give the steps to use earned and paid media promotion, too. Design elements or gather images for post (if needed). Give the post one last review and push it live.