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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Lumen5 – when you want to transform text into video. Share in the comments.

Marketing 111
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9 Font Hacks for Instagram Stories You Should Know

Content Marketing Institute

Create a solid background for your text to pop. If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. Create a solid background based on the color palette used in the previous Stories and make your text pop. Here’s how: Select the picture to post and determine the word you want to write.

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

If someone has a quick question, they can knock on your virtual door and chat via text. We love it because it incorporates texting, phone, and video conferencing. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Click To Tweet.

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A Primer to Boost Your Content’s Readability

Content Marketing Institute

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers. Conclusion.