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More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
When I’m in super-focused research mode, listening to a blogpost also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Lumen5 – when you want to transform text into video. Share in the comments.
Create a solid background for your text to pop. If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. Create a solid background based on the color palette used in the previous Stories and make your text pop. Here’s how: Select the picture to post and determine the word you want to write.
Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blogpost.
If someone has a quick question, they can knock on your virtual door and chat via text. We love it because it incorporates texting, phone, and video conferencing. Please note: All tools included in our blogposts are suggested by authors or sources, not the CMI editorialteam. Click To Tweet.
As a general rule of thumb, we aim for a reading level of grade eight for our blogposts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blogposts written by structural engineers. Conclusion.
Then I came across a blogpost describing how an online publication drove leads and built a multimillion-dollar business from Instagram. The bio content or text is the most important element. And quote posts are easy to put together. No one post can provide all relevant tools in the space. The profile image.
HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). This social media scheduling tool lets you create a “library” of social media posts that it automatically reposts for you over time. No one post can provide all relevant tools in the space. What tools do you use?
Text Optimizer: Include related keywords and concepts. The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Text Optimizer can operate as a Google Chrome extension , making it easier to access and run your pages through it.
Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HubSpot Click To Tweet. It’s not surprising.
texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. Click To Tweet.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blogposts through social media. Image alt text. Click To Tweet. Heading tags.
It’s best to use an H1 header tag with page content headers to identify important text. Image alternative (alt) text. Too often marketers ignore the alt text and don’t include a short description for search engines. Find a way to feature it higher in the text, a separate box, etc. Content headers. SEO Click To Tweet.
For example, when you publish a new blogpost (“this”), an update automatically posts to Twitter (“that”). IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform. No one post can provide all relevant tools in the space.
To make sure we are transparent, an editor’s note with a link to the original post is included.). HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Examples include: Google Home. Facebook Messenger. Wearables. “It But we thought that was one too many.”
It expanded the subtopic into a blogpost by adding more context, “How to fight gingivitis in three easy steps.”. It offers sectioned content with a lot of helpful text, images, and video. If you don’t have a guide or e-book, consider reverse engineering one through a series of related blogposts.
Please note: All tools included in our blogposts are suggested by authors (or, in this case, survey respondents), not the CMI editorialteam. No one post can provide all relevant tools in the space. Salesforce Pardot. GetResponse. Marketing resource management. BrandMaker. MarcomCentral. Vya Systems. Powerlinks.
Websites get delisted for tactics like hiding white text in a white background, generating tons and tons of spammy backlinks, and duplicating a website with a second domain name. Common problems may be small text, content not sized to the viewport, and buttons or links too close to each other. Do we need to worry? Click To Tweet.
Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. Production.
Most of the 4 million blogposts published each day get lost in the noise. Make your text easier to read . Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
The message is probably not the text on the page.). You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
A few text-analysis and natural-language-processing tools like Watson™ Natural Language Understanding can extract entities, categories, and concepts from any piece of content. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. Please share in the comments.
Here are some best practices to do that: Don’t include too much text, which can overwhelm your audience. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Improve the slides. to support your points.
Each row should have a blogpost URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. When you’re done, you should be able to easily group your posts into clusters. Then create and update your pillar posts as necessary.
Other features of predictive modeling include: influencer analysis, demographic and geographic recognition, behavioral patterns, guided topic creation and configuration, advanced text analysis, and so on. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blogpost framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
Create ads in different colors with and without in-image text. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Add new designs to existing ad campaigns while pausing low-performing variations.
Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorialteam) into a conference room. After that they will get tired and start checking their emails, texts, go to the next meeting, or whatever. We are discussing how to leverage the long tail within your blog.
You could ghostwrite blogposts, articles, scripts used on YouTube channels, or even books sold on Amazon. Visuals break up your text and make your answers more visually appealing and easier to read. The positive result could be as simple as helping them boost monthly web traffic with a blogpost.
In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blogposts. Wednesday, a blogpost happens.
How many times have you pondered over which images to use in a paragraph, blogpost, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blogpost. Beauty Matters: 3 Tips to Create Attractive BlogPosts.
The editorialteam throws in content that delights them. It delivers bite-size news in a style that mimics the behavior of text messages, complete with text bubbles that float up as if someone is speed-typing them, GIFs, and buttons that readers click to choose what happens next.
Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blogpost and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.
From there you can craft ideas on the type of blogposts you should write to generate traffic and leads. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Click To Tweet.
You can do this for social media posts, articles, and emails (if you have access). For instance, I found three posts on AI writing and copied them to a Google Doc before exporting the text file. Blogposts. I could add more perspectives by surveying our editorialteam about how they use AI.
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