Content Marketing Institute

OCTOBER 24, 2018

For example, you can prompt users to your on-demand webinar sign-up whenever they are typing “webinar” when chatting with your business on Facebook: Technology poses challenges for content marketers who are struggling to keep up. No one post can provide all relevant tools in the space. SEOSmarty Click To Tweet.

Editorial Team 109

Editorial Team Content Editorial Communication 109

Content Marketing Institute

SEPTEMBER 21, 2018

Guest spots on webinars with other influencers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

APRIL 12, 2018

Hold webinars (attended by thousands of advisors) that give the company’s take on the investment landscape – and conduct polls there, too. The team then creates articles accordingly. For example, a webinar attendee said, “Many of my clients want to get out of global stocks. marciarjohnston Click To Tweet.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. With all those multiple and diverse content assets being created and so many (remote) teams being involved, how can you ensure that each of them is marketed effectively? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

SEPTEMBER 17, 2018

For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform. No one post can provide all relevant tools in the space.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 7, 2018

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as: Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post). No one post can provide all relevant tools in the space.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Register today.

Content 111

Content Editorial Editorial Team Social Media 111