Content Marketing Institute

JUNE 26, 2018

Enter third-party review websites. Add credibility to website and landing pages. Incorporate reviews and recognition from review websites on your site. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. Watch for videos. AusmericanGirl Click To Tweet.

Editorial Team 111

Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. With your hub content in process or finished, you can brainstorm for sub-topics for your spoke articles to submit as guest blog posts. Branching method.

Editorial Team 110

Editorial Team Post Content Creation Long Form Content 110

Content Marketing Institute

FEBRUARY 21, 2018

Vogue Magazine uses Stories, such as this one from the presidential inauguration last year, to drive traffic to its website. Post a series of pictures and integrate a call to action inviting people to view more on Vogue’s website. No one post can provide all relevant tools in the space. The approach is simple.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 14, 2018

If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.

Pharmaceutical 95

Pharmaceutical SEO Editorial Team Editorial 95

Content Marketing Institute

MARCH 22, 2018

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories. LukeKintigh Click To Tweet.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

MAY 29, 2018

With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. No one post can provide all relevant tools in the space.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

APRIL 24, 2018

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. Increase website authority via inbound links. You’re not the only website competing for attention. The result?

Content 112

Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

FEBRUARY 15, 2018

Screaming Frog can do the inventory legwork by automatically crawling your website to collect URLs (along with title tags and title tag length, which you may or may not need). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Content type. Page title.

Editorial Team 111

Editorial Team Content Editorial Content Marketing 111

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. DudaMobile is an innovative website builder that supports PWAs, says @SEOSmarty. Progressive web apps (PWAs).

Editorial Team 109

Editorial Team Content Editorial Communication 109

Content Marketing Institute

OCTOBER 15, 2018

Too much content, particularly on websites, is me-me-me – the brand only talks about itself. As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. Answers a question or solves a problem.

Proofreader 110

Proofreader Government Medical Editorial Team 110

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. Plug in your site, a favorite industry website, your competitors’ sites, or all of the above. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

JANUARY 15, 2019

Include a link to your website where possible. On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Use as a blog post. Blog posts incorporating video attract three times as many inbound links as those without video.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

APRIL 11, 2018

17 SEO Misfires to Avoid With Website Content Marketing. It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. How much does it cost?

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

SEPTEMBER 21, 2018

Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Invitations to appear on podcasts.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

NOVEMBER 29, 2018

Go to your browser and open a website called CoolSymbol.com. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Here’s how: Make sure your internet browser is open in a tab. Over to you.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

JUNE 25, 2018

For example, if you’re a website host provider, you could search: Go Daddy ? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Twitter tip: Type a term followed by a space and a ?

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

JULY 17, 2018

But confusion still abounds because of the vast number of websites and worry about natural search engine rankings. Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective. Our team didn’t get that notice.

SEO 107

SEO Editorial Team Keywords Engineering 107

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Let’s plug into Ahrefs’ Site Explorer the address of a website for gamers, Kotaku.com, to look at its organic search data for all countries. It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Metrics can be misleading.

Editorial Team 107

Editorial Team Keywords Medical Engineering 107

Content Marketing Institute

OCTOBER 25, 2017

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Install a @Facebook pixel on your website & target audience through custom audience feature. KarolaKarlson Click To Tweet.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

JUNE 19, 2018

For example, let’s say you have a website selling small home appliances. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. No one post can provide all relevant tools in the space.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

NOVEMBER 1, 2018

LinkedIn Website Demographics. Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. No one post can provide all relevant tools in the space. Artificial intelligence (AI) for content marketing. MarketMuse. PathFactory.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

SEPTEMBER 7, 2018

Packages start at $32 a month for use on a single website. It crawls websites, forums, blogs, social media platforms, and more to find mentions of your brand and let you know about them – in real time via push notifications or through email alerts. No one post can provide all relevant tools in the space. Click To Tweet.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

DECEMBER 4, 2018

But what if the goal is to get people to visit your website (i.e., Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. click), what can you do? eman_zabi Click To Tweet. What about you?

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

SEPTEMBER 17, 2018

IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). No one post can provide all relevant tools in the space. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JANUARY 25, 2018

.” For example, the first web inventory Laura did was for a website with tens of thousands of pages. At first, she didn’t want to do it; her team had put all that content there and knew what it was. In retrospect, Laura was glad that the client had asked for a thorough inventory of the website. URL (if applicable).

Content 111

Content Editorial Editorial Team Social Media 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Social media posts.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

NOVEMBER 30, 2017

Today, the four challenges inform not only the way the content teams plan and organize the content but also the way Red Hat’s sales and marketing teams talk with customers. Red Hat has other categories for internal use, but these are the ones it exposes on its website today.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

APRIL 12, 2018

To find out what your audience wants to know, conduct a poll on your website. The team then creates articles accordingly. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

OCTOBER 8, 2018

Even if you use the YouTube embed code on your website you’ll still run into issues. Prompt increase in warm traffic to a key area of your website. Options include YouTube, your website, and social media. HANDPICKED RELATED CONTENT: If You Aren’t Using Website Videos, You’re Missing These 3 Benefits. Use correct context.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

NOVEMBER 6, 2017

HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. explains: Our best way to create a high link profile for our websites is simply by creating great, unique content.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

JANUARY 4, 2018

Is there a <ul><li> list format on the website containing the list content? Putting together a strong FAQ page can help your website take over more featured-snippet real estate quickly. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

JUNE 27, 2018

What opened my eyes was Nicole Kohler’s article, The Powerful Content Curation Tool You’re Not Using : Pinterest may seem like just another fluffy, feel-good website full of cupcake photos and endless boards of shoes, but beneath its soft exterior lies the makings of a powerful content curation machine.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Vishal recommends this mindset especially for teams with limited resources – and what team’s resources aren’t limited? Envision your website as if every single page were a landing page. Click To Tweet.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

NOVEMBER 20, 2017

He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc. His agency now uses Automated Insights with Google Analytics to automatically generate most of the text for their clients’ website reports. No one post can provide all relevant tools in the space.

Marketing 111

Marketing Content Agency Content Marketing 111