Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

DECEMBER 19, 2017

(To make sure we are transparent, an editor’s note with a link to the original post is included.). HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Long Form Content 107

Long Form Content Editorial Team Editorial Content Marketing 107

Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. We focus on grade 10 for e-books and grade 12 for white papers and books. Revise to achieve correct reading level.

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Proofreader Medical Government Editorial Team 108

Content Marketing Institute

JANUARY 30, 2019

Many customers who discover your brand through your content are not ready to buy but may be willing to opt in to download your brochure or white paper. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. How can you catch or keep their attention?

Editorial 107

Editorial Editorial Team Collaboration Social Media 107

Content Marketing Institute

OCTOBER 26, 2017

If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our white paper and then went to these three pages.’ These could be things like downloading a white paper, reading an e-book, or visiting three key pages.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

APRIL 12, 2018

And so you get a thousand percent increase in white-paper downloads. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. “When you don’t buy live impressions, you see growth.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. Social media posts.

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Content Editorial Team Promotion Social Media 111