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The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. Voice and Tone.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Posts that performed well. Click To Tweet.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.
Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Get Slack notifications for new comments on your WordPress blogposts.
From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. For other great resources on how to start a podcast, check out this post from Pat Flynn and this amazing resource from John Lee Dumas. No one post can provide all relevant tools in the space.
Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Match tools to touchpoints. Primary stories.
When you look at the library of content you publish, is it a string of somewhat-related blogposts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
When I’m in super-focused research mode, listening to a blogpost also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space.
HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. productivity Click To Tweet.
Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Use as a blogpost. Blogposts incorporating video attract three times as many inbound links as those without video. No one post can provide all relevant tools in the space.
Because a strong team works together and marketing is a collaborative effort. Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page. Use @coschedule to keep your #content team on the same page, says @SEOSmarty.
In this post, I help you make sense of two influencer marketing tactics – the roundup blogpost and the influencer-authored blogpost. It’s simple in concept: Feature the thoughts of several industry influencers in a blogpost or some other form of content to drive earned media traffic and brand awareness.
The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can mention all relevant tools.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute.
Please note: All tools included in our blogposts are suggested by authors or sources, not the CMI editorialteam. No one post can provide all relevant tools in the space. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blogpost. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space. Cost: Free.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Let me know in the comments. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. What are your experiences with Instagram? What tips do you have?
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Register today. Cover image by Joseph Kalinowski/Content Marketing Institute .
Then I came across a blogpost describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
As a general rule of thumb, we aim for a reading level of grade eight for our blogposts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blogposts written by structural engineers.
Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
In a Google Webmaster Central Blogpost , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space.
17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Each row should have a blogpost URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Let me know in the comments. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Share your thoughts in the comments below. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Over to you. Any other Instagram Stories hacks you know?
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The key is to include monitoring-related content in your content planning. Are you utilizing your reputation monitoring in any creative way?
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. What tools would you consider using for your social media strategy? What other tools would you add to this list? Share your thoughts below!
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blogposts through social media. Click To Tweet. Email-generated content ideas.
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Please share your thoughts. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology.
(To make sure we are transparent, an editor’s note with a link to the original post is included.). HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. Here’s an excerpt from Alana’s talk: HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future.
This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization. At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. And that’s when you get truly high-performing content. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples].
It expanded the subtopic into a blogpost by adding more context, “How to fight gingivitis in three easy steps.”. If you don’t have a guide or e-book, consider reverse engineering one through a series of related blogposts. No one post can provide all relevant tools in the space.
Please note: All tools included in our blogposts are suggested by authors (or, in this case, survey respondents), not the CMI editorialteam. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology.
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