Remove Blog Post Remove Editorial Remove White Paper
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How to Write an Effective Healthcare White Paper

ContentWriters

Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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What Are Authoritative Sources & How to Find Them

ContentWriters

What are their editorial standards or policies ? Here are a few tips: Research the author: See if the writer has expertise on the topic. Check the publisher: Are they a government agency or a professional institution? Look at the citations: Does the source say where its getting its facts? What Is The CRAAP test?

Medical 111
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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like white papers with industry research or larger newsletter campaigns). To avoid missing the trend, prioritize quick content production for time-sensitive topics.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 107
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Editing Retainer

Melanie Saxton

—> Contact me today <— and we’ll place you on my editorial calendar. Retainers are generally $500 for larger projects like book editing and ghostwriting, and less for smaller projects like blog launches. RESERVE YOUR SPACE WITH AN EDITING RETAINER!

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What Is a Ghostwriter?

ContentWriters

This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. These professionals often turn to ghostwriting services to produce thought leadership pieces, blog posts, white papers, and other forms of content that require expertise and time — resources that are often in short supply.