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Enter the healthcare whitepaper, a powerful but underutilized tool in medical marketing. Whitepapers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective whitepaper requires more than expanding a blogpost or repackaging existing content.
Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
What are their editorial standards or policies ? Here are a few tips: Research the author: See if the writer has expertise on the topic. Check the publisher: Are they a government agency or a professional institution? Look at the citations: Does the source say where its getting its facts? What Is The CRAAP test?
You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like whitepapers with industry research or larger newsletter campaigns). To avoid missing the trend, prioritize quick content production for time-sensitive topics.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
—> Contact me today <— and we’ll place you on my editorial calendar. Retainers are generally $500 for larger projects like book editing and ghostwriting, and less for smaller projects like blog launches. RESERVE YOUR SPACE WITH AN EDITING RETAINER!
This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. These professionals often turn to ghostwriting services to produce thought leadership pieces, blogposts, whitepapers, and other forms of content that require expertise and time — resources that are often in short supply.
Whitepapers. Whitepapers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created whitepapers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find whitepapers ideal #content for earning links.
And when it comes to what content writers write, that can vary from blogposts to product descriptions to newsletters! For example, I was recently hired to do copywriting for a company’s blog. They wanted the skills of an expert copywriter to create engaging, insightful and converting blogposts to bring in leads.
Editorial inbound links are the holy grail of link building: they’re free and they’re lasting. If it’s helpful to your industry and includes a how-to, chances are it can earn you at least one inbound editorial link. When you write good content , good things may happen. It’s just because you wrote great content. Give What You Get.
(To make sure we are transparent, an editor’s note with a link to the original post is included.). HANDPICKED RELATED CONTENT: How to Give Your Best BlogPosts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blogposts are suggested by authors, not the CMI editorial team.
Having an editorial content strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. What is an Editorial Content Strategy? If you’re going to create amazing content for your blog, you will need to brainstorm first.
Build a Web Content Strategy Your editorial calendar will serve as the cornerstone of your content marketing strategy. For example, if a car dealership wants to drive new SUV sales, it may post content highlighting how certain vehicles can go off-road at local parks and trails. Consistency is key to developing an online audience.
As a general rule of thumb, we aim for a reading level of grade eight for our blogposts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. We focus on grade 10 for e-books and grade 12 for whitepapers and books. Revise to achieve correct reading level.
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. And so you get a thousand percent increase in white-paper downloads. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.
If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our whitepaper and then went to these three pages.’ These could be things like downloading a whitepaper, reading an e-book, or visiting three key pages.
They create as many blogposts and landing pages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability. Need your content in your CMS, formatted according to your editorial guidelines? Sure thing. Absolutely.
If your business is committed to content, you’re probably sitting on a pile of e-books, whitepapers, and maybe even videos. You write more blogposts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blogpost. Social media posts.
The idea for a thought leadership piece must work on your owned media platform, as a syndicated whitepaper, a webinar, a native piece on an industry journal, and as a series of social media-fueled infographics. Our goal remains the same as it has since Joe wrote his seminal blogpost: to advance the practice of content marketing.
On the other hand, businesses of all sizes can write blogposts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. That’s especially true with the advent of artificial intelligence programs capable of generating entire blogposts at the push of a button.
Especially if the only assignments you ask for are 1,500-word feature articles or $3,000 whitepapers. An easy pitch: “Would you like help getting that blog going again?” ” You’ve read blogs. You could write a blogpost on day one that’ll likely be better than that solopreneur could create.
I was being told that all blogposts are copy more than a decade ago. Even if it’s blogposts. That blogpost makes a reader subscribe, which gives the company an email, and then the company sells that lead. Thanks to your blogpost. That’s a sponsored blogpost.
blogposts, e-books, webinars, videos) for content marketing purposes. Other options include embedding a survey link on your website, including a link in blogposts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels. E-books/whitepapers.
It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blogposts, videos, podcasts, ebooks, webinars, infographics, and more. Social media posts (sharing updates). Whitepapers/ebooks (providing research insights).
This guest post is by Ginny Soskey of Shareaholic. A perfect blogpost is hard to come by. You spend so much time coming up with post ideas, optimizing, editing, and promoting that you should make sure your posts are near perfect so your efforts don’t go to waste. Optimized copy. Multimedia.
D) Mainstream News Publications Mainstream media publications are usually the most challenging place to get a guest post – but that does not mean it is impossible. Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). This is another easy way to find a guest posting opportunity.
Writers must pass an editorial review process to be a part of the Constant Content writing pool. Every article is reviewed by a member of its in-house editorial team to ensure the article is well written and verified as being plagiarism free. Featured clients include LinkedIn, QVC, Best Buy, and CVS. What You Work On.
They are crafting articles, blogposts, speeches, and books in the voice of their employer. From blogposts to whitepapers to self-help books – the percentage of non-fiction that is ghostwritten has been widely estimated at more than fifty percent and rising each year.
Do you have editorial or content guidelines? Here are some examples: Blogposts about their industry’s latest news, trends, and updates. If you’re creating a blogpost, they can typically get back to you within 24 hours with feedback or approval. The reason is that the two are different things.
Do you have editorial or content guidelines? Here are some examples: Blogposts about their industry’s latest news, trends, and updates. If you’re creating a blogpost, they can typically get back to you within 24 hours with feedback or approval. The reason is that the two are different things.
Examples of gated content include: Whitepapers Case studies Online courses Video tutorials If you do it right, the content is valuable enough to your prospects that they’re willing to exchange their contact info for it. WhitePaper A whitepaper is a long-form report that usually presents a common problem and then offers a solution.
You could ghostwrite blogposts, articles, scripts used on YouTube channels, or even books sold on Amazon. The positive result could be as simple as helping them boost monthly web traffic with a blogpost. For starters, you’re safe from scams — each job posting is vetted by an actual human. Plans start at $14.95
If you’ve been blogging for a while, you have undoubtedly developed a loyal following. Don’t let your readers down by posting randomly. If you don’t post on a daily basis, make sure your readers are aware of your editorial calendar. Furthermore, there is an SEO benefit to posting fresh content regularly.
WhitePapers / eBooks / Definitive Guides These three types of content all share a similar goal: demonstrating you as an authority on the subject. Guest blogging is one of the very best ways to get backlinks for your content without you having to rely on the masses linking to you first.
They can bring expertise and a fresh perspective that can help you execute your editorial strategy quickly and on budget. Do you need someone with experience writing SEO web copy or whitepapers? Freelance writers are the unsung heroes of content production for brands. Quality varies significantly among writers.
Technical writers can communicate complex information in written form, like documents, manuals and whitepapers. Web content writer specializes in providing optimized content, such as blogposts or articles, for websites. Novelist authors novels in genres, such as fiction, sci-fi or fantasy. Find a niche.
That piece of content can be a blogpost, a landing page, a whitepaper, or any number of other initiatives that require content. However, it can be helpful to offer a ballpark to avoid bringing a 500-word blogpost to a 2,000-word fight. These could be great sources of links to this blogpost.
Everything you see on a website, from a product page to landing pages to blogposts, is some form or another of content. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way. Luckily, I wrote an entire step-by-step post about it.
Even regular blogging gigs can add up to big revenue, and let you start each month with some pre-booked revenue. Blogging 38. Write blogposts in batches. Massive time-saver, whether it’s for your own blog or a client’s. Plan out blogposts with a scheduling tool such as WordPress Editorial Calendar.
In short, fact-checking matters just as much in a 280-character tweet as it does in a 10-page whitepaper. Fact-checking matters just as much in a 280-character tweet as it does in a 10-page whitepaper, says @kimota. Click To Tweet.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.
In addition to the case study video, you create native social content, an infographic, a whitepaper, and a microsite to tell the story as extensively as you like. Please note: All tools included in our blogposts are suggested by authors, not the CMI editorial team. What do you do? The answer is a campaign.
Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to SEO, and see what’s resonating with your audience. Based on this information, you can determine where the whitespace is for upcoming content, helping ensure your editorial calendar stays unique.
Your editorial calendar is one of the simplest and most effective productivity tools out there. Here’s an example of a calendar for your blog: DATE. The frequency of both these posts and how you schedule them is totally up to you, but as a thumb rule, for every 3 regular posts, write at least one MVC post.
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